Scott Michaels - Lessons from the tranches. the business of iPhone app dev. 360|iDev SanJose '09

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Who am I?
• Scott Michaels,Vice President Atimi Software
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About Atimi
• Founded nine years ago in Vancouver BC
• Named one of BC’s fastest growing tech companies
2006 and 2007
• Founder and President, Steven Gully, named one of
Business in Vancouver's Top 40 Under 40 in 2007
• Operate as a service firm, we don’t produce product
under our own name
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Orchard - The Atimi iPhone Kit
Atimi created a set of features most common to iPhone
applications, allowing for faster development with high quality
• Server - Side component (messages, data, etc)
• Queue management to take care of all the interruptions to
applications (phone calls, etc)
• Photo gallery with all expected bells / whistles
• Integration with statistics tracking packages
• Mapping
• Javascript Bridge to Cocoa
• Much more...
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Atimi iPhone Releases
Access Hollywood
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Atimi iPhone Releases
New York Times
Reader
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Atimi iPhone Releases
Etch a Sketch
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Atimi iPhone Releases
HaHaHa
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Atimi iPhone Releases
Sex and the City
Carrie’s Closet 9

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Atimi iPhone Releases
Sesame Street
iRead 10

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Atimi iPhone Releases
Poop the World
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Atimi iPhone Releases
Gin Rummy Deluxe
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Atimi iPhone Releases
Go Fish
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Secret Projects - NDA
• Major Children’s show - 7.5 GB install footprint
• Sports Network - Suite of apps
• News Network - Suite of apps
• Video playing app
• Video Store Chain
• Magazine and Traditional Publishing Apps
• AD / Promotional Apps
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Lessons From the Trenches
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Starting Up
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Libs / Helpers
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What Don’t You Have?
• Java
• Flash
• Animation Libraries (Talking Mouth)
• Open GL (Beyond ES 1.1)
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What Do You Have?
• Server side components
• Mac Frameworks
• Helpers such as Unity 3D, the Playfirst SDK
• MapNinjas
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Dealbreakers
• Frameworks: It ‘All’ has to work
• Performance
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Evaluating
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Overcoming the Limitations
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Interface
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Common Mistakes
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Interruptions
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Testing
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Considerations
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Serious Thought
• Can you change your app
• Why would you
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Leverage
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Contact Atimi
Scott Michaels, Vice President
smic@atimi.com
(604) 787-1000
Address
311 Water Street, Suite 620
Vancouver, BC, Canada
V6B 1B8
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