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Developing, Positioning, and Differentiating Products through the Life Cycle

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Sumit Pradhan

The document discusses the product life cycle and strategies for developing, positioning, and differentiating products. It covers the stages of the product life cycle from introduction to growth, maturity, and decline. It also discusses how marketing strategies should be tailored for each stage, such as using promotions to create awareness early on and focusing on retaining loyal customers in decline. Finally, it discusses tools for positioning and differentiating products, including features, style, services, personnel, and image.

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Chapter 10 Developing, Positioning, and Differentiating Products through the Life Cycle PowerPoint by Karen E. James Louisiana State University - Shreveport
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Objectives ,[object Object],[object Object]
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New Product Development ,[object Object],[object Object],[object Object],[object Object]
New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing New Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Product Development Process: Ideas to Strategy
Managing New Products ,[object Object],[object Object],[object Object],New Product Development Process: Development to Commercialization
Consumer Adoption Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Adoption Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Adoption Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Through the Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages of the Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages of the Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages of the Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages of the Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives and Strategies for the Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives and Strategies for the Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives and Strategies for the Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives and Strategies for the Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning and Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning and Differentiation ,[object Object],[object Object],[object Object]
Positioning and Differentiation ,[object Object],[object Object]
Positioning and Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Differentiation Tools
Positioning and Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Services Differentiation Tools
Positioning and Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personnel Differentiation Tools
Positioning and Differentiation ,[object Object],[object Object],[object Object],Channel Differentiation Tools ,[object Object],[object Object],[object Object],[object Object],Image Differentiation Tools

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