An infographic by Digital Roots detailing the correlation between social media and automotive sales in time for the North American International Auto Show! If you wanted to know the ROI of social media in the automotive industry, this infographic will show you!

1. #NAIAS
SOC IA L MEDIA SA LE S + AUTO
When it comes to social media, many industries remain skeptical about its ROI.
But when handled appropriately, auto brands find success in moving metal.
Here’s a look under the hood at the details:
S AY T H E AV E R A G E D O M E S T I C A U T O B R A N D G E N E R AT E S
7600
TOTA L EXPRE SSI ONS OF INTERE ST…
75%
were classified as
“well qualified
buyers.”
20%
of brand replies were
met with a receptive
comment from the
customer.
IN THE SOC IAL SPAC E
92% of
qualified auto
sales leads
come from
Twitter
8.5% of
qualified auto
sales leads
come from
web forums
1.9% of
qualified auto
sales leads
come from
Facebook
15%
of social media
conversations are
turned into test
drives.
THE SALES STORY:
THE AVERAGE
COST PER AUTO
LEAD IS $2.
TO SELL ONE
VEHICLE, YOU
WOULD HAVE TO
REPLY
TO 67 LEADS
(OR SPEND $134),
IN ADDITION TO
13 CUSTOMERS
TOTAL REACH?
2600 VIEWS
FOR MORE SOCIAL STATS, CHECK US OUT AT @DIGITALROOTSCRM
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