E-Accessibility Conference, March 18, 2013 Captions are text that is time-sychronized with the media. They convey all spoken content as well as relevant sound effects. Captions originated in the early 1980s from an FCC mandate for broadcast TV. The 21st Century Communications and Video Accessibility Act requires all Internet programming that previously aired on television with captions to have captions online, as well. The values of captioning include: - Accessibility for deaf and hard of hearing - Accessibility for ESL viewers - Flexibility to view anywhere, such as noisy environments or offices - Search - Reusability - Navigation, better UX - SEO/discoverability - Used as source for translation Watch the slideshow to learn how to add captions to your videos using 3Play Media. Presenters: Josh Miller | Co-Founder, 3Play Media

1. Strategies for Accessible
Video Captioning
e-Accessibility Conference
March 18, 2013
Josh Miller
josh@3playmedia.com

2. Agenda
Captioning basics
Process
Accessibility legislation
Value propositions
Beyond captions
Demos
Open discussion

3. What Are Captions?
• Captions are text that is time-synchronized
with the media
• Captions convey all spoken content as well
as relevant sound effects
• Originated in the early 1980s from an FCC
mandate for broadcast TV

4. What Are Captions?
Terminology
• Captioning vs. Transcription

5. What Are Captions?
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling

6. What Are Captions?
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning

7. What Are Captions?
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
• Post Production vs. Real-Time

8. How Are Captions Used?

9. Accessibility Laws
Section 508
“All training and informational video and
multimedia productions must contain captions …”
Section 504
“No individual, solely by reason of her or his
disability…be denied the benefits of any program,
service, or activity…”

10. Accessibility Laws
Section 508
“All training and informational video and
multimedia productions must contain captions …”
Section 504
“No individual, solely by reason of her or his
disability…be denied the benefits of any program,
service, or activity…”
21st Century Communications & Video
Accessibility Act (CVAA)
“Closed captioning on video programming
delivered using internet protocol….”

11. Accessibility Laws
CVAA Phase-In Timeline
Phased In: All prerecorded programming that
is not edited for Internet distribution
Phased In: Live & near-live programming
originally broadcast on television.
Sep 30, 2013 : Prerecorded programming that
is edited for Internet distribution.
Mar 30, 2014: Archival programming

12. Value Propositions
• Accessible for deaf and hard of hearing
• For ESL viewers
• Flexibility to view anywhere, such as noisy
environments or offices
• Search
• Reusability
• Navigation, better UX
• SEO/discoverability
• Used as source for translation

13. Captioning Process
1. Upload
2. Download
3. Publish

14. Step 1. Upload Media Files

15. Step 2. Download Captions File

16. Step 3. Publish Captions

17. Captions Formats
Common Caption Formats
SRT
YouTube and other web players
DFXP
Flash players
SCC
iPods, iTunes, DVD encoding
SAMI
Windows Media
QT
QuickTime
STL
DVD Studio Pro
CPT.XML
Captionate
SBV
YouTube
RT
Real Media
WebVTT
Emerging HTML5
Custom XML
Custom formats
Custom Text
Custom formats
This image cannot currently be displayed.
Emerging standards for HTML5
SRT Example

18. Simplifying the Workflow
Video Player / Platform Integrations

19. Captions Plugin
• Works with most
video players
• SEO boost
• Searchable
• Free
• Supports multiple
languages
• Customizable

20. Transcript Alignment
Already have transcripts?
Fast, cost-effective way to get captions and use
interactive video plugins

21. Translation
• Integrated translation support
• From English to many languages
• Monitor real-time status

22. Beyond Captions

23. Demos
• Implementations of captions + transcripts
• Examples of automated captioning workflows
• Searchable, interactive video libraries

24. Results @ MIT OpenCourseWare
97% of students said interactive transcripts
enhanced their learning experience

25. Results @ MIT OpenCourseWare
97% of students said the interactive
transcripts were easy to use

26. Results @ MIT OpenCourseWare
95% of Students were able to find desired
content using the search features

27. Results @ MIT OpenCourseWare
Usefulness of interactive transcript
features

28. Results @ MIT OpenCourseWare
95% of students recommended that
interactive transcripts be added to all
OCW videos

29. Questions
Josh Miller
3Play Media
josh@3playmedia.com
Tel (617) 764-5189 x 102
Resources
http://www.3playmedia.com/how-itworks/overview/