3. 45% OF SENIOR MARKETERS ARE BRINGING IN
OUTSIDE CONSULTANTS TO DEVELOP
DIGITAL PROGRAMS
3SixtyInteractive.com #digitalpitch
4. How well have agencies modified, adapted,or added
to their core competencies and capabilities in the
digital age?
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13. SOCIAL MEDIA
• Communication
• Brand Building
• Consistency
• Listening
• Customer Is Speaking
• Competitive Analysis
3SixtyInteractive.com #digitalpitch
22. OUTDOOR-WEBSITE
• 2005 Campaign
• High Visibility
• Target Audience
• 1600 emails sent
www.oma.org.au/case-studies
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23. DIRECT MAIL-LANDING PAGES
• Increase online payment
• Personalize URL
• 85% Increase in payment
• Sale
of Posters paid for
http://www.caslon.net/Case-Studies/Vertical-Markets/Education-Govt/
campaign University-of-Alabama-Tide-Pride-Renewal-Campaign-5811/View-
details.html
3SixtyInteractive.com #digitalpitch
24. PROMOTION - SOCIAL MEDIA
• Fed EX Lunch Box Promo
• South by South West
• Free
Lunch with Twitter
Handle
• Brand Building
http://socialmediab2b.com/2011/03/3-successful-b2b-
marketing-promotions-at-sxsw/
3SixtyInteractive.com #digitalpitch