Cofunds is one of the UK’s top financial planning platforms with over £20bn of funds under management. We are working with Cofunds to make their platform so simple and intuitive that it leads to genuine brand advocacy.

2. Cofunds is the UK’s
largest independent
investment platform

3. Customers asked
‘Why does nancial
services have to be so
complicated’?

4. We agreed.

5. Cofunds depend on digital for
transactions and customer service.

6. Our aim:
Make Cofunds so simple and intuitive that
it leads to genuine brand advocacy.

7. We spent time learning
how Cofunds works.

8. We researched how Cofunds
customers use the platform.

9. Then we designed
the information architecture
around user journeys

10. Taking it from this:

11. To this:

12. Useful, Beautiful, Digital.