This document discusses making a business plan a "living" document by focusing on goals, action, and measuring results. It emphasizes setting 90-day, 6-month, and 12-month goals and ensuring they still fit the business vision. Business owners are advised to focus on what is supporting growth now as well as what is impeding it. Goals should be specific, measurable, and have deadlines. The business plan should be regularly reviewed and updated based on performance data and market changes.