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First... Why

                   WordPress?
                            The Platform We Will Be Using
                                       By Ross Johnson @3PointRoss




Thursday, April 5, 12
First, You Tell Me...


                            Why WordPress and Picking Domains
Thursday, April 5, 12
Have you ever...

                  Maintained,
                  Managed or
                  Modified a
                  Website?

                             Why WordPress and Picking Domains
Thursday, April 5, 12
Have you ever...

                  Worked with HTML
                  or CSS?


                             Why WordPress and Picking Domains
Thursday, April 5, 12
Have you ever...

                  Used WordPress on
                  WordPress.com?


                             Why WordPress and Picking Domains
Thursday, April 5, 12
Have you ever...

                  Used Self Hosted
                  WordPress?


                             Why WordPress and Picking Domains
Thursday, April 5, 12
Have you ever...

                  Used Adobe
                  Dreamweaver or
                  Contribute?

                             Why WordPress and Picking Domains
Thursday, April 5, 12
Have you ever...

                  Used FrontPage?


                             Why WordPress and Picking Domains
Thursday, April 5, 12
Have you ever...

                  Programmed in
                  Pascal, Fortran or
                  Assembly?

                             Why WordPress and Picking Domains
Thursday, April 5, 12
Why WordPress?


                          Why WordPress and Picking Domains
Thursday, April 5, 12
Lots of options


                          Why WordPress and Picking Domains
Thursday, April 5, 12
Drupal


                        Why WordPress and Picking Domains
Thursday, April 5, 12
Joomla


                        Why WordPress and Picking Domains
Thursday, April 5, 12
.NET Nuke


                        Why WordPress and Picking Domains
Thursday, April 5, 12
SilverStripe


                        Why WordPress and Picking Domains
Thursday, April 5, 12
Expression Engine


                           Why WordPress and Picking Domains
Thursday, April 5, 12
They all have their
                         pro’s and con’s.


                            Why WordPress and Picking Domains
Thursday, April 5, 12
WordPress’ Strongest
                          Attributes are...



                            Why WordPress and Picking Domains
Thursday, April 5, 12
Ease of Use
                        Why WordPress and Picking Domains
Thursday, April 5, 12
Versatility / Capability
                             Why WordPress and Picking Domains
Thursday, April 5, 12
WordPress Can Be Used to Create Many
         Different Types of Sites, Including:
     E-Commerce Sites                 Job Boards
     Online Businesses                Blogs
     Cat Websites                     Company Websites
     Online Forums                    Online Portfolios
     Membership Websites              Digital Sales Websites
     Social Networks                  News Websites
     Classified Websites              Websites About Cheese
     Online Directories               Twitter Clone
     Wiki’s

                        Why WordPress and Picking Domains
Thursday, April 5, 12
Huge Community!

                        Why WordPress and Picking Domains
Thursday, April 5, 12
Very Active Forum
                    Most questions are answered in minutes.
                           369,247 million posts in the support forum.




                              Why WordPress and Picking Domains
Thursday, April 5, 12
Lots of Enthusiasts
                        Almost 90,000 Blogs Discussing WordPress




                                Why WordPress and Picking Domains
Thursday, April 5, 12
Lots of Options
                         Almost 20,000 free plugins!




                          Why WordPress and Picking Domains
Thursday, April 5, 12
Lots of Designs
                        Thousands of templates! (paid and free)




                               Why WordPress and Picking Domains
Thursday, April 5, 12
The Most Popular
                        Platform... PERIOD
                    72,568,703 WordPress Run Websites
             WordPress Powers 14.7% of the top 1,000,000 sites
           1 in every 5 domains created in the US run WordPress



                            Why WordPress and Picking Domains
Thursday, April 5, 12
Trusted by Big Brands




                            Why WordPress and Picking Domains
Thursday, April 5, 12
It’s Free!!!




                        Why WordPress and Picking Domains
Thursday, April 5, 12
Not All Sunshine and
                             Rainbows



                            Why WordPress and Picking Domains
Thursday, April 5, 12
Any Open Source
                        Project Will Have
                         Security Issues


                          Why WordPress and Picking Domains
Thursday, April 5, 12
So you need to update
                           your plugins and
                        WordPress Installation


                             Why WordPress and Picking Domains
Thursday, April 5, 12
Using WordPress
                            is easy...


                          Why WordPress and Picking Domains
Thursday, April 5, 12
But complicated
                        functionality isn’t.


                            Why WordPress and Picking Domains
Thursday, April 5, 12
So you may
                         have to hire a
                        WordPress Expert.

                           Why WordPress and Picking Domains
Thursday, April 5, 12
Second... What

                        Domain     should I obtain?
                             By Ross Johnson @3PointRoss




Thursday, April 5, 12
What is a Domain?
                         Also called a “web address” or URL




                             Why WordPress and Picking Domains
Thursday, April 5, 12
Picking the Right
     Domain is Critical
     It’s your online phone number
     & digital address




                        Why WordPress and Picking Domains
Thursday, April 5, 12
Things to consider


                           Why WordPress and Picking Domains
Thursday, April 5, 12
The best domains
                         are long taken.

                           Why WordPress and Picking Domains
Thursday, April 5, 12
You will have to
                  make compromises.


                        Why WordPress and Picking Domains
Thursday, April 5, 12
With that in mind,
                   make sure your domain is:



                           Why WordPress and Picking Domains
Thursday, April 5, 12
Short & Memorable!


                        Why WordPress and Picking Domains
Thursday, April 5, 12
RossJohnsonSmellsMichiganCheeses.com




                               Why WordPress and Picking Domains
Thursday, April 5, 12
or   RossLovesCheese.com

                                Why WordPress and Picking Domains
Thursday, April 5, 12
Get a .COM if
                                            possible!




                        Why WordPress and Picking Domains
Thursday, April 5, 12
If you’re building a brand...
    Consider getting
    the .net and .org




                        Why WordPress and Picking Domains
Thursday, April 5, 12
Or you could get a .co



                            Why WordPress and Picking Domains
Thursday, April 5, 12
Double-click to edit


                        Why WordPress and Picking Domains
Thursday, April 5, 12
To find a good
                        name, be creative!


                           Why WordPress and Picking Domains
Thursday, April 5, 12
Try using a dash
                                   (only one)




                          Why WordPress and Picking Domains
Thursday, April 5, 12
drmayonnaise.com
                          or
                   dr-mayonnaise.com
                        Why WordPress and Picking Domains
Thursday, April 5, 12
It doesn’t have to
                  be the name of your
                       company.

                        Why WordPress and Picking Domains
Thursday, April 5, 12
A memorable
                           phrase!


                         Why WordPress and Picking Domains
Thursday, April 5, 12
SearchWithSam.com
                          for Search Ad Marketing




                            Why WordPress and Picking Domains
Thursday, April 5, 12
Or Keywords!
                        (keywords in your domain are good for SEO)



                                 Why WordPress and Picking Domains
Thursday, April 5, 12
Martin’s Recycled Shoes could be

                        UsedShoes4u.com
                            Why WordPress and Picking Domains
Thursday, April 5, 12
Google Keyword Tool




                           Why WordPress and Picking Domains
Thursday, April 5, 12
Add your location!

                        MeadowFeteMichigan.com
                           IngenexDetroit.com
                         37DesignsAnnArbor.com
                          AnnArborDogcare.com


                           Why WordPress and Picking Domains
Thursday, April 5, 12
Change Your Order

                             37designs.com
                        could be designsby37.com



                           Why WordPress and Picking Domains
Thursday, April 5, 12
Small Modifiers
                         My37designs.com
                         The37designs.com
                         37designsinc.com
                          37designsllc.com
                          Hi37designs.com


                         Why WordPress and Picking Domains
Thursday, April 5, 12
Register for 10 years
                               (It’s good for SEO)

                            Why WordPress and Picking Domains
Thursday, April 5, 12
Do You Need Privacy?
                                  Probably not...




                            Why WordPress and Picking Domains
Thursday, April 5, 12
Where to Register?
                  BlueHost - Free domain with hosting!
                  Hover.com - Easy, beautiful, $15 on avg
                  GoDaddy.com - Easy, not good for hosting. $9.99+




                             Why WordPress and Picking Domains
Thursday, April 5, 12
Questions?
                        Follow me on the Twitters @3PointRoss




                               Why WordPress and Picking Domains
Thursday, April 5, 12
Picking The Right

                            Hosting
                        Your Website’s Neighborhood




Thursday, April 5, 12
What is a Website Host?




Thursday, April 5, 12
Think of it this way...
            Your Domain is Your Phone Number.
                        People dial it when they want to reach you.



Thursday, April 5, 12
Your Website Host is your Address
                        This is where you actually are
                               when people call.




Thursday, April 5, 12
Your Website Is Stored on a Computer
                        That is connected to the internet. When
                              people type in your domain,
                                it dials up that computer.




Thursday, April 5, 12
Companies Charge You to
                         “House” Your Website.
                        These companies are Website Hosting Companies.




Thursday, April 5, 12
WordPress is so
                        popular most hosts
                        support it just fine.


Thursday, April 5, 12
When Selecting, Consider...
Thursday, April 5, 12
No Windows Hosting!
                          Select Unix or Linux instead.




Thursday, April 5, 12
Also look at:
                  •Technical support. 24/7? Phone?
                  •Space availability, get at least 1 gigabyte
                  •Bandwidth, find something with unlimited
                  •Freebies? (one click installs, e-mail, domains)




Thursday, April 5, 12
Technical Requirements
                  •PHP 5.0
                  •MySQL

                        Or Look For WordPress
                         Optimized Hosting.



Thursday, April 5, 12
Our Recommendations:
                  1. BlueHost
                  2. HostGator
                  3. DreamHost
                  4. MediaTemple
                  5. Laughing Squid

                  http://wordpress.org/hosting/




Thursday, April 5, 12
Lyndsay’s Experience




Thursday, April 5, 12
Things to save:
                  FTP INFORMATION
                  ftp server: ftp.yourdomain.com
                  ftp login: supersite
                  ftp password: ch33seisgood

                  CONTROL PANEL INFO
                  Access Address: www.bighost.com/clients
                  Login: supersite
                  Password: ch33seisgood



Thursday, April 5, 12
DNS Servers
                          ns1.bighost.com
                          ns2.bighost.com




Thursday, April 5, 12
Questions?
                        Follow me on the Twitters @3PointRoss




                               Why WordPress and Picking Domains
Thursday, April 5, 12

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WordPress Website Basics - Domains, Hosting & Why WordPress

  • 1. First... Why WordPress? The Platform We Will Be Using By Ross Johnson @3PointRoss Thursday, April 5, 12
  • 2. First, You Tell Me... Why WordPress and Picking Domains Thursday, April 5, 12
  • 3. Have you ever... Maintained, Managed or Modified a Website? Why WordPress and Picking Domains Thursday, April 5, 12
  • 4. Have you ever... Worked with HTML or CSS? Why WordPress and Picking Domains Thursday, April 5, 12
  • 5. Have you ever... Used WordPress on WordPress.com? Why WordPress and Picking Domains Thursday, April 5, 12
  • 6. Have you ever... Used Self Hosted WordPress? Why WordPress and Picking Domains Thursday, April 5, 12
  • 7. Have you ever... Used Adobe Dreamweaver or Contribute? Why WordPress and Picking Domains Thursday, April 5, 12
  • 8. Have you ever... Used FrontPage? Why WordPress and Picking Domains Thursday, April 5, 12
  • 9. Have you ever... Programmed in Pascal, Fortran or Assembly? Why WordPress and Picking Domains Thursday, April 5, 12
  • 10. Why WordPress? Why WordPress and Picking Domains Thursday, April 5, 12
  • 11. Lots of options Why WordPress and Picking Domains Thursday, April 5, 12
  • 12. Drupal Why WordPress and Picking Domains Thursday, April 5, 12
  • 13. Joomla Why WordPress and Picking Domains Thursday, April 5, 12
  • 14. .NET Nuke Why WordPress and Picking Domains Thursday, April 5, 12
  • 15. SilverStripe Why WordPress and Picking Domains Thursday, April 5, 12
  • 16. Expression Engine Why WordPress and Picking Domains Thursday, April 5, 12
  • 17. They all have their pro’s and con’s. Why WordPress and Picking Domains Thursday, April 5, 12
  • 18. WordPress’ Strongest Attributes are... Why WordPress and Picking Domains Thursday, April 5, 12
  • 19. Ease of Use Why WordPress and Picking Domains Thursday, April 5, 12
  • 20. Versatility / Capability Why WordPress and Picking Domains Thursday, April 5, 12
  • 21. WordPress Can Be Used to Create Many Different Types of Sites, Including: E-Commerce Sites Job Boards Online Businesses Blogs Cat Websites Company Websites Online Forums Online Portfolios Membership Websites Digital Sales Websites Social Networks News Websites Classified Websites Websites About Cheese Online Directories Twitter Clone Wiki’s Why WordPress and Picking Domains Thursday, April 5, 12
  • 22. Huge Community! Why WordPress and Picking Domains Thursday, April 5, 12
  • 23. Very Active Forum Most questions are answered in minutes. 369,247 million posts in the support forum. Why WordPress and Picking Domains Thursday, April 5, 12
  • 24. Lots of Enthusiasts Almost 90,000 Blogs Discussing WordPress Why WordPress and Picking Domains Thursday, April 5, 12
  • 25. Lots of Options Almost 20,000 free plugins! Why WordPress and Picking Domains Thursday, April 5, 12
  • 26. Lots of Designs Thousands of templates! (paid and free) Why WordPress and Picking Domains Thursday, April 5, 12
  • 27. The Most Popular Platform... PERIOD 72,568,703 WordPress Run Websites WordPress Powers 14.7% of the top 1,000,000 sites 1 in every 5 domains created in the US run WordPress Why WordPress and Picking Domains Thursday, April 5, 12
  • 28. Trusted by Big Brands Why WordPress and Picking Domains Thursday, April 5, 12
  • 29. It’s Free!!! Why WordPress and Picking Domains Thursday, April 5, 12
  • 30. Not All Sunshine and Rainbows Why WordPress and Picking Domains Thursday, April 5, 12
  • 31. Any Open Source Project Will Have Security Issues Why WordPress and Picking Domains Thursday, April 5, 12
  • 32. So you need to update your plugins and WordPress Installation Why WordPress and Picking Domains Thursday, April 5, 12
  • 33. Using WordPress is easy... Why WordPress and Picking Domains Thursday, April 5, 12
  • 34. But complicated functionality isn’t. Why WordPress and Picking Domains Thursday, April 5, 12
  • 35. So you may have to hire a WordPress Expert. Why WordPress and Picking Domains Thursday, April 5, 12
  • 36. Second... What Domain should I obtain? By Ross Johnson @3PointRoss Thursday, April 5, 12
  • 37. What is a Domain? Also called a “web address” or URL Why WordPress and Picking Domains Thursday, April 5, 12
  • 38. Picking the Right Domain is Critical It’s your online phone number & digital address Why WordPress and Picking Domains Thursday, April 5, 12
  • 39. Things to consider Why WordPress and Picking Domains Thursday, April 5, 12
  • 40. The best domains are long taken. Why WordPress and Picking Domains Thursday, April 5, 12
  • 41. You will have to make compromises. Why WordPress and Picking Domains Thursday, April 5, 12
  • 42. With that in mind, make sure your domain is: Why WordPress and Picking Domains Thursday, April 5, 12
  • 43. Short & Memorable! Why WordPress and Picking Domains Thursday, April 5, 12
  • 44. RossJohnsonSmellsMichiganCheeses.com Why WordPress and Picking Domains Thursday, April 5, 12
  • 45. or RossLovesCheese.com Why WordPress and Picking Domains Thursday, April 5, 12
  • 46. Get a .COM if possible! Why WordPress and Picking Domains Thursday, April 5, 12
  • 47. If you’re building a brand... Consider getting the .net and .org Why WordPress and Picking Domains Thursday, April 5, 12
  • 48. Or you could get a .co Why WordPress and Picking Domains Thursday, April 5, 12
  • 49. Double-click to edit Why WordPress and Picking Domains Thursday, April 5, 12
  • 50. To find a good name, be creative! Why WordPress and Picking Domains Thursday, April 5, 12
  • 51. Try using a dash (only one) Why WordPress and Picking Domains Thursday, April 5, 12
  • 52. drmayonnaise.com or dr-mayonnaise.com Why WordPress and Picking Domains Thursday, April 5, 12
  • 53. It doesn’t have to be the name of your company. Why WordPress and Picking Domains Thursday, April 5, 12
  • 54. A memorable phrase! Why WordPress and Picking Domains Thursday, April 5, 12
  • 55. SearchWithSam.com for Search Ad Marketing Why WordPress and Picking Domains Thursday, April 5, 12
  • 56. Or Keywords! (keywords in your domain are good for SEO) Why WordPress and Picking Domains Thursday, April 5, 12
  • 57. Martin’s Recycled Shoes could be UsedShoes4u.com Why WordPress and Picking Domains Thursday, April 5, 12
  • 58. Google Keyword Tool Why WordPress and Picking Domains Thursday, April 5, 12
  • 59. Add your location! MeadowFeteMichigan.com IngenexDetroit.com 37DesignsAnnArbor.com AnnArborDogcare.com Why WordPress and Picking Domains Thursday, April 5, 12
  • 60. Change Your Order 37designs.com could be designsby37.com Why WordPress and Picking Domains Thursday, April 5, 12
  • 61. Small Modifiers My37designs.com The37designs.com 37designsinc.com 37designsllc.com Hi37designs.com Why WordPress and Picking Domains Thursday, April 5, 12
  • 62. Register for 10 years (It’s good for SEO) Why WordPress and Picking Domains Thursday, April 5, 12
  • 63. Do You Need Privacy? Probably not... Why WordPress and Picking Domains Thursday, April 5, 12
  • 64. Where to Register? BlueHost - Free domain with hosting! Hover.com - Easy, beautiful, $15 on avg GoDaddy.com - Easy, not good for hosting. $9.99+ Why WordPress and Picking Domains Thursday, April 5, 12
  • 65. Questions? Follow me on the Twitters @3PointRoss Why WordPress and Picking Domains Thursday, April 5, 12
  • 66. Picking The Right Hosting Your Website’s Neighborhood Thursday, April 5, 12
  • 67. What is a Website Host? Thursday, April 5, 12
  • 68. Think of it this way... Your Domain is Your Phone Number. People dial it when they want to reach you. Thursday, April 5, 12
  • 69. Your Website Host is your Address This is where you actually are when people call. Thursday, April 5, 12
  • 70. Your Website Is Stored on a Computer That is connected to the internet. When people type in your domain, it dials up that computer. Thursday, April 5, 12
  • 71. Companies Charge You to “House” Your Website. These companies are Website Hosting Companies. Thursday, April 5, 12
  • 72. WordPress is so popular most hosts support it just fine. Thursday, April 5, 12
  • 74. No Windows Hosting! Select Unix or Linux instead. Thursday, April 5, 12
  • 75. Also look at: •Technical support. 24/7? Phone? •Space availability, get at least 1 gigabyte •Bandwidth, find something with unlimited •Freebies? (one click installs, e-mail, domains) Thursday, April 5, 12
  • 76. Technical Requirements •PHP 5.0 •MySQL Or Look For WordPress Optimized Hosting. Thursday, April 5, 12
  • 77. Our Recommendations: 1. BlueHost 2. HostGator 3. DreamHost 4. MediaTemple 5. Laughing Squid http://wordpress.org/hosting/ Thursday, April 5, 12
  • 79. Things to save: FTP INFORMATION ftp server: ftp.yourdomain.com ftp login: supersite ftp password: ch33seisgood CONTROL PANEL INFO Access Address: www.bighost.com/clients Login: supersite Password: ch33seisgood Thursday, April 5, 12
  • 80. DNS Servers ns1.bighost.com ns2.bighost.com Thursday, April 5, 12
  • 81. Questions? Follow me on the Twitters @3PointRoss Why WordPress and Picking Domains Thursday, April 5, 12