How to make marketing plan in just 5 steps

2. Marketing Definition

3. Purpose of Marketing

4. How to make Marketing Plan

5. Analysis
Internal
(Product
Analysis)
External
(Market
Analysis)

6. Analysis
Internal
(Product
Analysis)
Strengths Weaknesses
External
(Market
Analysis)
Opportunities Threats

8. Setting the Objective

9. Setting the Objective

10. Setting the Objective

11. Setting the Objective
Selling 10,000 boxes by the
end of this year.

12. Choosing the Strategy

13. Strategy Examples

14. Analysis
Objective
Strategy
Tactics

15. Tactics
STP Process
(Market
Segmentation
/Targeting
/Positioning)
4 P’s of
your
Product

16. Tactics
Market
Segmentation
/Targeting
/Positioning
4 P’s of your
Product

17. Tactics
Market
Segmentation
/Targeting
/Positioning
4 P’s of your
Product

19. Segmentation & Targeting

20. Targeting
• Demographic
• Psychographic

22. Positioning or Perceptual
Map

23. Tactics
Market
Segmentation
/Targeting/Positio
ning
Define the 4 P’s of
your Product

24. Define the 4 P’s of
your Product or
Service

25. Define the 4 P’s of
your Product or
Service

26. What is your
Marketing
Message?

27. What is your
Marketing
Message?

28. What is your
Marketing
Message?

29. What is your
Marketing
Message?

30. What is your
Marketing
Message?

31. What is your
Marketing
Message?

32. Analysis
Objective
Strategy
Tactics
Measurement

33. Measurements
Control & Corrective Actions
Example:
Sales Objective
= 10,000
Sales Per Month
= 833

34. Measurements
Control & Corrective Actions

35. Analysis
Objective
Strategy
Tactics
Measurement
Financials

36. Example:
Sales Reps. Salaries = 220,000
Brochures = 50,000
PR = 120,000
Direct Marketing = 10,000
TV Advertising = 500,000
Total = 900,000
Financials
Budgeting