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1. Going Viral with
Facebook Applications
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2. Virality
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3. A Few Examples
• Socialcam’s traffic from FB jumped from
2M active users to 40M active users in 2
weeks flat
– Viddy, Socialcam’s competitor, grew from
8M to 36M during the same period.
• Pinterest’s traffic from Facebook peaked at
14M monthly active users in March 2012.
Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa
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4. A Few More Examples
• Howzat Cricket has close to 1M monthly
active users from Facebook.
• Budweiser’s Paint Your Face Application
was used by 2.7M people during World
Cup Soccer 2010.
Sources: http://bit.ly/dKJPWL www.42inception.com

5. Open Graph Verb & Noun
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6. The User Permission
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7. The User Activity
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8. Activity on User’s Timeline
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9. Viral Loop
2. User Activity
1. Permission 3. Publish
4. Word of Mouth
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10. Example: SocialCam
User Activity
Permission Publish
Simulated Word of Mouth
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11. Action Links: Viral Loop on Steroid
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12. More Examples of Action Links
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13. Going Viral for eCommerce
Want, Love, Bookmark as verbs
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14. Payvment
Source: http://bit.ly/V9lI22 www.42inception.com

15. SneakPeeq
Source: http://bit.ly/V9lI22 www.42inception.com

16. Rule #1 of Publishing Activity
Think of Actions that Users can potentially
take on your Site.
Get Creative. Invent Actions.
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17. Rule #2 of Publishing Activity
Don’t make a person look stupid in front of
his/her peers.
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18. Rule #3 of Publishing Activity
Provide a Compelling Reason for Activity
Viewers to Click on the Activity.
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19. Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!
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