Hope you enjoy this deck on 'Negative Impact Created by Unsatisfied Customers using Social Media'. Care about Social Media Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

1. Examples:
Impact created by
unsatisfied customers
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2. United Breaks Guitars
• Frustrated customer
creates a song “United
Breaks Guitars”
• He chronicles how the
airline mishandled guitar
& showed apathy
towards complaint.
• The YouTube video has
had 12 M+ views
• The Times linked this
video to 10% stock price
*Source: http://en.wikipedia.org/wiki/United_Breaks_Guitars
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3. Nestle’s Social Media Meltdown
• Nestle was buying palm oil
fromacompany that was
causing deforestation and
extinction of Orangutan
monkeys
• Video as created by Green
Peace supporters and
uploaded on YouTube.
• Led to lots negative
comments including altered
logo of KitKat and Nestle
• Nestle lost its true followers
and brand image
*Source: http://www.youtube.com/watch?v=VaJjPRwExO8
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4. Unsatisfied customer goes all over
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5. Summary
• An unsatisfied customer can scare other
customers away
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