Hope you enjoy this deck on 'Negative Impact Created by Naive Employees on Social Media'. Care about Social Media Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com
2. Domino’s Employees damage reputation
• Two Dominos employees
upload a video on
YouTube wherein they
performed “unsanitary
acts”
• The video went viral and
caused irreparable
damage to Domino’s
reputation
*Source: http://www.time.com/time/nation/article/0,8599,1892389,00.html
www.42inception.com
3. Naïve fresher & Manager
• A teenage employee
(Burger King) celebrated
his birthday by taking a
bath in the utility sink at
the Burger King in Xenia
• Another employee
filmed and posted it on
Myspace
• Resulted in lost sales,
wasted executive time,
agency fees, energy to
rehire staff and correct
the problems in Xenia
*Source: http://bit.ly/NMmnop
www.42inception.com
4. Agency’s employee sends rogue tweet
• An agency employee tweeted
from @ChryslerAutos that
outraged customers
• The Tweet said “I find it ironic
that Detroit is known as
#motorcity and yet no one
here knows how to f#*!ing
drive.”
• The tweet was deleted,
contract not renewed, the
employee was fired
*Source: http://sproutsocial.com/insights/2012/02/social-media-pr-disasters/
www.42inception.com
5. Apologizing could get you into trouble, too
• Star Bucks, Argentina tweeted
“We apologize, as due to a
temporary supply shortage,
some shops are using national
cups and sleeves. Salutations.”
• Meant to be transparent but
gone against them – apologizing
for using local products!
• It became the top trending topic
in Argentina in hours
#pedimosdisculpas
(#weapologize)
• PR disaster for the company
*Source:http://tnw.co/Mvt7DT
www.42inception.com
6. Summary
• A naïve/ unsatisfied employee on Social
Media can be dangerous for the reputation
of your Business
www.42inception.com
7. Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!
www.42inception.com
www.42inception.com