What is social media

•

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Hope you enjoy this deck on What is Social Media?'. You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

Carrière

What is Social
Media?

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Purpose

• Leave you with an ability to distinguish
Social Media from other online Media
Platforms

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94% of Marketers are using Social
Media for Business

Survey by Social Media Examiner in which 3800 marketers participated
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Struggle is in using it effectively

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So, what exactly is Social Media?

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We’ll answer this in two parts

• What is “Media”?
• What type of Media qualifies as “Social
Media”?

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What is Media?

• Media is about Publishing & Distributing
content
– One set of people publish content
– And another set of people read that content

Media
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Who publish Content in Media?

• Editors
– A select group of people
– Mostly employed by the platform
• Users
– Act out of their own will
– Not controlled by the platform

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Media where User Generated
Content Dominates is Social Media

Editorial Content User Generated Content

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Editorial Media: The Newspapers

Editorial Content User Generated Content
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Social Media: Facebook

Editorial Content User Generated Content
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Social Media: LinkedIn

Editorial Content User Generated Content
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Social Media: YouTube

Editorial Content User Generated Content
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Social Media: Blogging Platform

Editorial Content User Generated Content
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Editorial Media: Blog

Editorial Content User Generated Content
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100s of Social Media Channels

• Social Networks
• Content Sharing Sites
• Social Games
• Discussion Forums
• …

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Summary

• Media is about publishing & distributing
content
• Content can be generated by Editors or
Users
• Wherever User Generated Content
dominates is Social Media

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Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!

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