2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your brand's message. With so many platforms and formats in today's content-heavy landscape, it's important for corporate communications to have ownership over branded content to ensure a united and consistent brand story. 451 Marketing Founding Partner AJ Gerritson explains: • The importance of content marketing • Why corporate communications should control content • How to manage and scale content marketing programs

2. 617-259-1605
AJ@451marketing.com
www.linkedin.com/in/ajgerritson
@AJGerritson
www.451Marketing.com

3. media relations
blogger relations
key messages
PAID
OWNED
website
blog
content
EARNED
SHARED
advertising
banner ads
Google ads
social media
word of mouth
referrals

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11. Hanley Wood

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Content marketing coordinator
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57. 617-259-1605
AJ@451marketing.com
www.linkedin.com/in/ajgerritson
@AJGerritson
www.451Marketing.com