9. If you’re messaging someone ‘cold’:
Class 2: 5 Digital Disruptions #BU459
• Find common ground straight away.
• Keep it SHORT.
• Ask for something small.
• Expect nothing.
15. Class 2: 5 Digital Disruptions #BU459
Who have they killed?
How?
16. Class 2: 5 Digital Disruptions #BU459
Digital Disintermediation
Leveraging the web to cut out the middle man.
17. Class 2: 5 Digital Disruptions #BU459
Define | Interesting | WIIFM | Discuss
MAPs Big Data – Influencers / Personalization
Paid Social Mobile Assets + Ads Visual Media
21. What is Marketing Automation?
Right person.
Right time.
Right format.
Right message.
#BU459Class 2: 5 Digital Disruptions
Why?
22. What is Marketing Automation?
Right person.
Right time.
Right format.
Right message.
#BU459Class 2: 5 Digital Disruptions
= relevance
23. How it works … basically:
#BU459Class 2: 5 Digital Disruptions
24. Why should you care?
#BU459Class 2: 5 Digital Disruptions
25. Class 2: 5 Digital Disruptions #BU459
Work closely with our Marketing Automation Manager
and data leads to perform A/B testing on all elements
of lead nurturing (lists, e-mail templates, landing
pages, CTA's, offers, etc.) and continuously improve
campaign effectiveness.
26. Class 2: 5 Digital Disruptions #BU459
Support the implementation of the Eloqua marketing
automation system. This includes building marketing
campaigns in the platform and integrating Eloqua
with other applications and systems.
28. 2. BIG DATA
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
29. What does it mean?
Identify influencers:
Leverage data to
discover and connect
with authorities/thought-
leaders.
Personalization:
Leverage data to deliver
a more relevant web
experience.
#BU459Class 2: 5 Digital Disruptions
30. Let’s try something …
bit.ly/bu459disrupt5
+
www.buzzsumo.com
=
Find some influencers
#BU459Class 2: 5 Digital Disruptions
31. Why does this matter?
#BU459Class 2: 5 Digital Disruptions
32. Class 2: 5 Digital Disruptions #BU459
Spot the difference.
Then let’s talk about why it matters.
39. Take a guess:
How much revenue is FB expected to
generate from ads in 2015? (hint: it’s huge).
#BU459Class 2: 5 Digital Disruptions
40. Take a guess:
How much revenue is FB expected to
generate from ads in 2015? (hint: it’s huge).
$14 Billion+ USD.
#BU459Class 2: 5 Digital Disruptions
41. Discussion:
Put your hand up if you were
on today.
Oh Facebook owns so that counts too.
#BU459Class 2: 5 Digital Disruptions