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Class 2: 5 Digital Disruptions #BU459
Education is not the learning of facts,
but of the training of the mind to think
Leveraging
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
If you’re messaging someone ‘cold’:
Class 2: 5 Digital Disruptions #BU459
• Find common ground straight away.
• Keep it SHORT.
• Ask for something small.
• Expect nothing.
5 DIGITAL MARKETING
DISRUPTIONS
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
Class 2: 5 Digital Disruptions #BU459
bit.ly/bu459disrupt5
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Who have they killed?
How?
Class 2: 5 Digital Disruptions #BU459
Digital Disintermediation
Leveraging the web to cut out the middle man.
Class 2: 5 Digital Disruptions #BU459
Define | Interesting | WIIFM | Discuss
MAPs Big Data – Influencers / Personalization
Paid Social Mobile Assets + Ads Visual Media
1. MARKETING AUTOMATION
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
Do you recognize these?
#BU459Class 2: 5 Digital Disruptions
What is Marketing Automation?
#BU459Class 2: 5 Digital Disruptions
What is Marketing Automation?
Right person.
Right time.
Right format.
Right message.
#BU459Class 2: 5 Digital Disruptions
Why?
What is Marketing Automation?
Right person.
Right time.
Right format.
Right message.
#BU459Class 2: 5 Digital Disruptions
= relevance
How it works … basically:
#BU459Class 2: 5 Digital Disruptions
Why should you care?
#BU459Class 2: 5 Digital Disruptions
Class 2: 5 Digital Disruptions #BU459
Work closely with our Marketing Automation Manager
and data leads to perform A/B testing on all elements
of lead nurturing (lists, e-mail templates, landing
pages, CTA's, offers, etc.) and continuously improve
campaign effectiveness.
Class 2: 5 Digital Disruptions #BU459
Support the implementation of the Eloqua marketing
automation system. This includes building marketing
campaigns in the platform and integrating Eloqua
with other applications and systems.
Class 2: 5 Digital Disruptions #BU459
2. BIG DATA
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
What does it mean?
Identify influencers:
Leverage data to
discover and connect
with authorities/thought-
leaders.
Personalization:
Leverage data to deliver
a more relevant web
experience.
#BU459Class 2: 5 Digital Disruptions
Let’s try something …
bit.ly/bu459disrupt5
+
www.buzzsumo.com
=
Find some influencers
#BU459Class 2: 5 Digital Disruptions
Why does this matter?
#BU459Class 2: 5 Digital Disruptions
Class 2: 5 Digital Disruptions #BU459
Spot the difference.
Then let’s talk about why it matters.
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
Class 2: 5 Digital Disruptions #BU459
3. PAID SOCIAL
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
Definition
Spending money on a social medium’s ad
products to achieve a marketing goal.
#BU459Class 2: 5 Digital Disruptions
The problem (Facebook):
#BU459Class 2: 5 Digital Disruptions
Source: bit.ly/bu459fborganic
Take a guess:
How much revenue is FB expected to
generate from ads in 2015? (hint: it’s huge).
#BU459Class 2: 5 Digital Disruptions
Take a guess:
How much revenue is FB expected to
generate from ads in 2015? (hint: it’s huge).
$14 Billion+ USD.
#BU459Class 2: 5 Digital Disruptions
Discussion:
Put your hand up if you were
on today.
Oh Facebook owns so that counts too.
#BU459Class 2: 5 Digital Disruptions
Discussion:
Keep your hand up if you saw an ad
on today.
#BU459Class 2: 5 Digital Disruptions
Discussion:
Keep your hand up if you clicked on an ad
on today.
#BU459Class 2: 5 Digital Disruptions
Why should you care?
#BU459Class 2: 5 Digital Disruptions
2013-2017
Full: bit.ly/bu459socialadspend
4. MOBILE ASSETS + ADS
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
What’s going to happen:
#BU459Class 2: 5 Digital Disruptions
Why it matters?
#BU459Class 2: 5 Digital Disruptions
Discussion:
Visit on your laptop
AND on your mobile phone
Let’s talk about the differences.
#BU459Class 2: 5 Digital Disruptions
5. VISUAL MEDIA
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions
Question:
How many video views does draw daily?
#BU459Class 2: 5 Digital Disruptions
4 Billion.
Let’s look at something …
#BU459Class 2: 5 Digital Disruptions
Why it matters …
#BU459Class 2: 5 Digital Disruptions
Class 2: 5 Digital Disruptions #BU459
5 Digital Trends
MAPs Big Data – Influencers / Personalization
Paid Social Mobile Assets + Ads Visual Media

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LinkedIn Tips + 5 Digital Trends Discussion

  • 1. Class 2: 5 Digital Disruptions #BU459 Education is not the learning of facts, but of the training of the mind to think
  • 2. Leveraging Class 2: 5 Digital Disruptions #BU459
  • 3. Class 2: 5 Digital Disruptions #BU459
  • 4. Class 2: 5 Digital Disruptions #BU459
  • 5. Class 2: 5 Digital Disruptions #BU459
  • 6. Class 2: 5 Digital Disruptions #BU459
  • 7. Class 2: 5 Digital Disruptions #BU459
  • 8. Class 2: 5 Digital Disruptions #BU459
  • 9. If you’re messaging someone ‘cold’: Class 2: 5 Digital Disruptions #BU459 • Find common ground straight away. • Keep it SHORT. • Ask for something small. • Expect nothing.
  • 10. 5 DIGITAL MARKETING DISRUPTIONS Class 2: Sept 17th, 2015 #BU459Class 2: 5 Digital Disruptions
  • 11. Class 2: 5 Digital Disruptions #BU459 bit.ly/bu459disrupt5
  • 12. Class 2: 5 Digital Disruptions #BU459
  • 13. Class 2: 5 Digital Disruptions #BU459
  • 14. Class 2: 5 Digital Disruptions #BU459
  • 15. Class 2: 5 Digital Disruptions #BU459 Who have they killed? How?
  • 16. Class 2: 5 Digital Disruptions #BU459 Digital Disintermediation Leveraging the web to cut out the middle man.
  • 17. Class 2: 5 Digital Disruptions #BU459 Define | Interesting | WIIFM | Discuss MAPs Big Data – Influencers / Personalization Paid Social Mobile Assets + Ads Visual Media
  • 18. 1. MARKETING AUTOMATION Class 2: Sept 17th, 2015 #BU459Class 2: 5 Digital Disruptions
  • 19. Do you recognize these? #BU459Class 2: 5 Digital Disruptions
  • 20. What is Marketing Automation? #BU459Class 2: 5 Digital Disruptions
  • 21. What is Marketing Automation? Right person. Right time. Right format. Right message. #BU459Class 2: 5 Digital Disruptions Why?
  • 22. What is Marketing Automation? Right person. Right time. Right format. Right message. #BU459Class 2: 5 Digital Disruptions = relevance
  • 23. How it works … basically: #BU459Class 2: 5 Digital Disruptions
  • 24. Why should you care? #BU459Class 2: 5 Digital Disruptions
  • 25. Class 2: 5 Digital Disruptions #BU459 Work closely with our Marketing Automation Manager and data leads to perform A/B testing on all elements of lead nurturing (lists, e-mail templates, landing pages, CTA's, offers, etc.) and continuously improve campaign effectiveness.
  • 26. Class 2: 5 Digital Disruptions #BU459 Support the implementation of the Eloqua marketing automation system. This includes building marketing campaigns in the platform and integrating Eloqua with other applications and systems.
  • 27. Class 2: 5 Digital Disruptions #BU459
  • 28. 2. BIG DATA Class 2: Sept 17th, 2015 #BU459Class 2: 5 Digital Disruptions
  • 29. What does it mean? Identify influencers: Leverage data to discover and connect with authorities/thought- leaders. Personalization: Leverage data to deliver a more relevant web experience. #BU459Class 2: 5 Digital Disruptions
  • 30. Let’s try something … bit.ly/bu459disrupt5 + www.buzzsumo.com = Find some influencers #BU459Class 2: 5 Digital Disruptions
  • 31. Why does this matter? #BU459Class 2: 5 Digital Disruptions
  • 32. Class 2: 5 Digital Disruptions #BU459 Spot the difference. Then let’s talk about why it matters.
  • 33. Class 2: 5 Digital Disruptions #BU459
  • 34. Class 2: 5 Digital Disruptions #BU459
  • 35. Class 2: 5 Digital Disruptions #BU459
  • 36. 3. PAID SOCIAL Class 2: Sept 17th, 2015 #BU459Class 2: 5 Digital Disruptions
  • 37. Definition Spending money on a social medium’s ad products to achieve a marketing goal. #BU459Class 2: 5 Digital Disruptions
  • 38. The problem (Facebook): #BU459Class 2: 5 Digital Disruptions Source: bit.ly/bu459fborganic
  • 39. Take a guess: How much revenue is FB expected to generate from ads in 2015? (hint: it’s huge). #BU459Class 2: 5 Digital Disruptions
  • 40. Take a guess: How much revenue is FB expected to generate from ads in 2015? (hint: it’s huge). $14 Billion+ USD. #BU459Class 2: 5 Digital Disruptions
  • 41. Discussion: Put your hand up if you were on today. Oh Facebook owns so that counts too. #BU459Class 2: 5 Digital Disruptions
  • 42. Discussion: Keep your hand up if you saw an ad on today. #BU459Class 2: 5 Digital Disruptions
  • 43. Discussion: Keep your hand up if you clicked on an ad on today. #BU459Class 2: 5 Digital Disruptions
  • 44. Why should you care? #BU459Class 2: 5 Digital Disruptions 2013-2017 Full: bit.ly/bu459socialadspend
  • 45. 4. MOBILE ASSETS + ADS Class 2: Sept 17th, 2015 #BU459Class 2: 5 Digital Disruptions
  • 46. What’s going to happen: #BU459Class 2: 5 Digital Disruptions
  • 47. Why it matters? #BU459Class 2: 5 Digital Disruptions
  • 48. Discussion: Visit on your laptop AND on your mobile phone Let’s talk about the differences. #BU459Class 2: 5 Digital Disruptions
  • 49. 5. VISUAL MEDIA Class 2: Sept 17th, 2015 #BU459Class 2: 5 Digital Disruptions
  • 50. Question: How many video views does draw daily? #BU459Class 2: 5 Digital Disruptions 4 Billion.
  • 51. Let’s look at something … #BU459Class 2: 5 Digital Disruptions
  • 52. Why it matters … #BU459Class 2: 5 Digital Disruptions
  • 53. Class 2: 5 Digital Disruptions #BU459 5 Digital Trends MAPs Big Data – Influencers / Personalization Paid Social Mobile Assets + Ads Visual Media