Are you frustrated because your ideas never get off the opening PPT slide? Do you constantly think of new ways to do the same old processes? You don't have to quit your job or waste energy being frustrated, you just need a proven process to get from idea to execution among all the red tape. Take a page from the startup movement! Learn how to get from idea to action. This presentation offers key startup strategies to create, present and propel your innovative ideas into execution within big business.

1. Copyright © 2015 48Innovate
From Ideas to Action:
An Intrapreneur’s Guide to Thriving in the
Enterprise
K. Melissa Kennedy | Chief Innovation Officer

2. Copyright © 2015 48Innovate
K. Melissa Kennedy *
Intrapreneur turned Entrepreneur
“Life begins on the edge of your comfort zone”
*Certified Startup Weekend/Up Global Facilitator
4 startups - 2 Thriving
Innovator, Pioneer, Doer
Favorite Food: Pickles
@kmelissakennedy

3. Copyright © 2015 48Innovate
Forming the Idea Pitch
<Think 60 Seconds>
Communicate Impact that Matters

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Forming the Idea Pitch
<Think 60 Seconds>
▪ Language Matters –
Corporate Colloquialism
▪ Clearly state the problem
& solution
▪ Kick off with 1 of the
following:
– Pain Point
– Story
– Data Point
▪ Articulate the impact
▪ Create a Clever name

5. Copyright © 2015 48Innovate
You do need an acronym

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Find Your LeBron James
▪ Must have Corporate
Celebrity Endorser
▪ Look for someone that
is…
– Well – Respected
– Likable but not a
pushover
– Known for Delivering
– Well connected
cross-functionally

8. Copyright © 2015 48Innovate
Funding – Internal Kickstarter
▪ Who has budget?
▪ Promise something
in return --- a data-
driven results slide
for their QBR
▪ Give credit for co-
creating the
idea/project

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The Hit List – Key Stakeholders
3 Target Groups
1. Key Stakeholders –
Who feels the
pain? or
benefactors?
2. Resource Keepers
3. Objectors/Road
Blockers

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Your Collateral – Must Haves
 Pitch Deck
 Benefit Bullets
 Email Blurb
 Budget
 Timeline
 Metrics that Matter
 Sample QBR Slide
for your
“customers”

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Create an implementation plan
▪ Startup Actions
▪ 30, 60, 90 Play-by-Play
▪ Resources aligned with
timeline
▪ Pilot
▪ Metrics
▪ Progress Report toward
your plan

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The Pilot – Minimum Viable Product (MVP)

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Recruit Some Champions to Sell
Win Hearts and Minds…

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Scalability = Transformation
▪ Pinpoint Largest Core User
Targets and how to reach
them
▪ Identify needed
investment
▪ Automate as much as
possible
▪ Boost Marketing and
Communication
▪ No longer about “you”
▪ Think BIG

17. Copyright © 2015 48Innovate
Unwritten Rules of THE GAME
▪ Don’t take yourself too
seriously
▪ Prepare for rejection
▪ Incorporate Feedback
▪ Don’t Expect Glory or a Raise
• Give credit even when it’s
NOT due
• Positive attitude is the best
currency
• Keep Trying

18. Copyright © 2015 48Innovate
Ideas to Action
▪ 60-second Pitch
▪ Test
▪ Find your LeBron
James
▪ Raise pilot money
▪ Identify Hit List
▪ Create collateral
▪ Test
▪ Create
implementation plan
▪ Pilot
▪ Recruit champions to
sell
▪ Evolve to Scale

19. Copyright © 2015 48Innovate
Let’s get crazy!
Here's to the crazy
ones, the ones that
are crazy enough to
think that they can
change the world, are
the ones who do.
~Steve Jobs

20. Copyright © 2015 48InnovateCopyright © 2014 48Innovate
Thank You
K. Melissa Kennedy
Kennedy@48Innovate.com |@kmelissakennedy