The Age of Big Data Steve Lohr, Technology Reporter, The New York Times

1. The Age of Big Data

2. Data Scientist circa 1890

3. A Measurement Revolution

4. Way Beyond Orwellian

5. The Measurement Paradox
“You can’t manage what you can’t measure.” –
Deming/Drucker
“Not everything that can be counted
counts, and not everything that counts can be
counted.” – Einstein

6. Scientific Management

7. Models Behaving Badly

8. In Praise of Intuition

9. Big Data and Advertising
“The history of affordable news and
entertainment in America is, in many
respects, a chronicle of advertising’s
successful shifts from one medium to
the next.”
- Derek Thompson, The Atlantic