4A's Transformation 2014 - March 17 - Dana Anderson, Mondelēz International
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Foink! Collaborating from the Edge of Your Seat A maverick marketer, whose career spans corporate marketing and agency leadership roles, Anderson will share her belief that brands and their partners must find new ways to work that are not just transactional but collaborative. Mondelez is testing new models that encourage debate and outsider views. These experiments are unveiling the sheer power of generosity and how giving can spur creativity. Also, learn what the top global creative leaders define as the “ten most important things to getting great work.” Dana Anderson, SVP Marketing Strategy & Communications, Mondelēz International Visit http://www.4astransformation.com/ for more information.
