Tips for working with online marketing companies. Facts about the online marketing industry and companies. Local & National Positions online marketing basics.

1. Can you handle more
success?
1. Are you looking for more sales?
2. Do you have the best tools to monitor your
website and competitors?
3. Do you want to help your sales, marketing
and webmaster teams?

2. BAD NEWS
Hello,
Your URL came across my desk and I did some research and found
some weaknesses with your online marketing strategy.
I don’t think you have ALL the tools and education that give will paint
a clear online marketing picture for your decision making.
Your sales, marketing and webmaster teams need help!
How can I help YOU be a bigger success at your company?
Sam

3. SEO is Online Marketing

4. Improving SEO will benefit not just search engine
rankings but will help with organic promotion all
over the web and customer service.
Accountable Media Buying
Is every dollar profitable?
Does your team have the tools and technical knowledge
about all the media channels?
Search Engine Optimization

5. Growth – Most Businesses Can Grow
Exposure – Hitting your target audience?
Competition – There is no reason you can’t beat
them. You can always do things a little bit better.
National Positions Systems consistently and
profitably grow business online?
Media Buying Assumptions

6. Independent accountability – Every single
channel right down to the smallest component.
Can’t justify SEO investment with PPC and vice versa!
Maximize your dollar
Invest in media in the order of effectiveness, sometimes
SEO or PPC.
Accountable Media Buying

7. 2013 Market Place

8. 2012 & 2013 Major Algorithm Changes
Focus on Customer Service
Local
Mobile
Natural
Google Algorithms
Penguin
Panda

9. Marketing Co. Industry Snap Shot

10. Algorithms &
industry change
too fast for 80% of
companies keep
up.
Do you have a
system to
consistently &
profitably grow
your business
online?
Journalism and
Marketing are not
programming!
Supply vs. Demand Facts

11. The Internet is an Ocean of Target Marketing

12. SELL with me at the Top

13. Our Value Proposition
Generate more
leads
Create special deals
and promotions
Convert visitors
into customers
Upsells
Better customer
retention

14. Win Trust with the Customer
Positive Reviews Pro
Webinars
Blogging
White papers
Infographics
Video promotion
Social media

15. Measurable Local Search
Local maps
Local Search
Mobile Presence
Social Media
Video SEO
Call Tracking
Email marketing
Positive Reviews Pro

16. Measurable eCommerce
SEO/PPC
CSEs
Social Media
Conversion
Lead Nurturing
Videos
Mobile
Reputation Management

17. Consulting & Reporting
A/B Testing campaigns to test what sells
Traffic generation, deliverability, subscriptions

18. Proprietary Software for SEO

19. Who Trusts National Positions ?
NP has thousands of clients of all sizes, we provide custom solutions for each partner.

20. SELL with Me
I took the time to find you opportunities.
1. I want your company to be a leader.
2. You need to keep up with the best strategies.
3. I want to help your sales and marketing teams.
Let me share National Positions sales and marketing
expertise.

21. My SEO Tips
SEO is a cost of doing business, calculate it
into your business and pricing models.
Consult a top SEO professional 3-6 times
per year. (Free Analysis)
Do not take the “DO IT CHEAP” mentality.
(YOU WILL FAIL, unless you have new
niche industry or less than 10 competitors
in your local or market)
Do not sign a long term contracts!
Algorithms change and your company
needs flexibility. Sales should start to
improve in 4 months. (If not jump ship)
SEO is proven long term growth strategy,
best results happened in the second year.
Get Educated; How you rank vs. your
competition.
SEO is not easy, very savvy educated
programmers struggle with SEO.
Algorithms change like the weather, be
patient once you have someone you trust
and have proved their expertise.
Most businesses have tried and failed 4 or
5 times with different online marketing
companies. (BE CAREFUL)

22. My Online Marketing Tips
i. Submit Business information to Local and National Directories; name, office address, website,
phone number & email.
ii. Build professional network with social media accounts/pages; Google+, LinkedIn, Twitter,
Facebook and Pinterest. (Not Personal)
iii. Website Setup: Onsite optimization, Landing Pages, Conversion Design & Mobile Friendly.
i. Examples; Redirects, Errors, Site Map, Meta Data, Robots, Tags, Links, Images.
iv. Calls to action, How are you helping your customers and providing better customer service?
i. All info should be found in 3 clicks!
v. Blog; Share authoritative original content that is vital to customers decision making.
vi. Linking; Relative posts to different forums that targets Outreach, Content, Multimedia,
Promotional, Social and Traditional Links.
vii. Use pay per click or ad words only as a keyword testing tool, unless e-commerce (use Paid Ads,
Affiliate Channels and CSE’s).
viii. Email Marketing; Data base(CRM), Tracking and Monitoring Tool.
ix. Conversion analysis, what are the customers telling you with their behavior?
x. Consult with a TOP online marketing professional every 3 to 6 months. (Free Analysis)

23. Please don’t waste time,
get on the right track today!
It’s costing you lots business.
Tap into my Networks.
Contact me about Opportunities.
Keep up with the best local & ecommerce Strategies.
Build a partnership and gain a Friend.

25. Contact NationalPositions Today!
Sam Goff your Local & National
SEO Marketing Consultant
Call Today: 1.775.525.1814
Email: sgoff@NationalPositions.com
Visit Our Websites: www.LocalPositions.com
www.NationalPositions.com