I’ve seen it all the time that people promote their blog instead of blog posts. I mean of course the main reason for your blog is to get people on it to read what you have to tell or teach them but trust me it is easier to rank a blog post instead your whole blog. Google is not really ranking sites, google is ranking results for search queries with the aim to end them and I bet an optimized post about a specific topic is rather a search result than your whole blog. Before you ask but how can I promote my blog post here a few ways to promote it!

2. 5 ways to promote a blog post and
drive traffic to it!

3. 1. Social Media
A) Facebook
B) Google+
C) Twitter
D) Youtube
E) Pinterest

4. 2. Email Marketing / Newsletters
(send a mail to your list about the new
post)
3. Forum Marketing / Comments (start
a thread or a discusion)
4. Link to other posts (on your blog)
5. Advertise your post (Facebook ads)

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