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1. Building a List Lesson #1 - Why the money is in the list
You’ve probably heard this phrase a number of
times and then got on with whatever you were
doing before in your internet business. But it’s
time to listen up again because the money really
is in the list.
All successful internet marketers have one thing
in common and those who are try to make money
online for ages with no success frequently don’t
bother with one. A list is the most crucial part
of your kit for your online success and here’s
why.
With a list you have control over the traffic
that you want to drive to your offer and traffic
is the life blood of any internet business. When
you have a list you can drive traffic at will to
any sales page and you will have a readymade
audience for whatever product you would like to
create yourself.
A list is also the strongest asset that you can
build online. After all, that website that you
have been beavering away on may get a Google slap
or disappear from the rankings but if you own
your own list you can keep it to yourself or sell
it, or grow it using ad swaps.
You also need to remember that this list of
subscribers is a lot easier to sell to than any
traffic that you will be pulling in from paid ads
or free traffic sources. These are the warm leads
on your list that you have been busy building
trust with and they are far more likely to buy
from you.
Next time we will look at how important it is to
build the relationship with them and stay in
touch with them in order to close those sales!
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