Please Feed the Unicorns
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Presented at the Open API Economy Meetup on February 23, 2011 at the Apigee office. http://www.meetup.com/APIEconomy/events/16520137/
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Please Feed the Unicorns
- 1. Please Feed the Unicorns Abraham Williams
- 6. Glitter, gum drops and lollipops Unicorn food
- 7. So you have an API If you don't you should
- 8. First
- 10. Then
- 12. Growth
- 16. X can't scale!
- 18. Unicorns are... Fanboys Evangelists Early adopters Devs with lots of free time
- 22. How?
- 23. Empower
- 28. Incentivize
- 32. Recognize
- 35. Metrics
- 39. Pay them
- 44. Thanks! Feedback to @abraham Images from images.google.com
Notes de l'éditeur
- Launched Thursday. Social media lead generation through engagement of questions on Twitter.
- Unicorns!
- Create a Google Group to get started.
- Track bugs in Google Code, GitHub, etc
- Lots of interest...
- Bug/feature requests
- Spam
- Communities are very hard to scale.
- Take fanboys
- and feed them
- to make unicorns!
- Managers of google groups and code projects
- Let trusted users answer support questions on Twitter.
- Editable documentation where proposed edits are visible but in an approval queue. Docs generated from code pushed to GitHub. Users can fork docs edit and submit pull requests.
- Clearly show who is an official employee and who is a trusted community member.
- Give them access to alpha features. NDA if absolutely required prefer trust.
- Free tickets to conferences.
- Give out free swag
- Shout outs to awesome contributers.
- Turn the user of your platform into a Foursquare style game with badges.
- Facebook Operation Developer Love.
- Track everything! Bug reports, emails to mailing lists, tweet counts, etc.
- Identify the movers and shakers.
- Hire from within the community.
- Pay them to do what they already do. No training needed.
- The community is the future of your platform. Treat it that way.
- Goal achieved?