This document discusses social innovation and how corporations are embracing it. Social innovation involves companies finding solutions to social and environmental problems in a way that is profitable. It has benefits for both corporations and society. The document outlines some keys to successful social innovation, including having a clear social purpose, defining the need being addressed, measuring impact, partnering with others, and establishing structures within the company to support social innovation initiatives. Examples are given of companies like HP and Abbott that have had success with social innovation programs.