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Tim Riley, Warby Parker, Warm Gun 2012
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Tim Riley, Director of Online Experience, Warby Parker at Warm Gun on Nov 30th, 2012
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Tim Riley, Warby Parker, Warm Gun 2012
1.
Designing for Complex
Business Models Online > Offline > Online > Conversion
5.
The pros and
cons of online/offline?
6.
User experience doesn’t
end online.
7.
In order to
maximize conversion in an online and offline world, you need to have a consistent experience across all touch points.
8.
Online Experience
Offline Experience
9.
Translating Offline to
Online (and Vice Versa)
10.
What Do These
Glasses Look Like On Someone’s Face?
11.
What face shape
do you have?
12.
“Narrow forehead and
eye line that widen at the cheeks and the chin.” TRIANGLE
13.
SQUARE “Angular face
with a strong jaw line, broad forehead and square chin. Proportional length and width.”
15.
“You Should Use
Product Videos!” Zappos increased sales 6% to 30% Ice.com increased conversion 400% Shoeline.com improved conversion rate by 44% ….on product pages with videos
31.
2.5 to 3.5x
HIGHER CONVERSION RATE
32.
@warbyparker: how do
your new blue mirror sunglasses look?
34.
40 AVERAGE
VIEWS PER VIDEO 50% RETWEETED BY THEIR RECIPIENTS
37.
Buy or Build
a Factory AMOUNT OF RESOURCES Purchase Tons of Inventory Inventory Management Recommendation Out of Stock Tool Message FIXING THE PROBLEM
38.
The blend of
online and offline
43.
Visual Merchandizing by
shape = filter function
45.
Visual Merchandizing by
shape = filter function
46.
Experiment.
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