[WMD 2015] Thumbtack >> Sander Daniels, "The Big Reveal: The Correlation Between Revenue Models & Online Marketing Success (aka "How To Acquire Your First 1 Million Users")"
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[WMD 2015] Thumbtack >> Sander Daniels, "The Big Reveal: The Correlation Between Revenue Models & Online Marketing Success (aka "How To Acquire Your First 1 Million Users")"
1. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
YOUR FIRST MILLION
USERS
SANDER DANIELS
CO-FOUNDER, THUMBTACK
1
13. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
NO
SCRAPPYTHINGS
SEO
CONTENT
MARKETING
YES
SEM
FACEBOOK ADS
DISPLAYADS
MOBILE
DOWNLOADS
BRANDING
YOUR REVENUE MODEL DETERMINES THE MARKETING
CHANNELS THAT ARE AVAILABLE TO YOU
?
13
14. 14THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
THREE REVENUE MODELS:
14
1. FREE
2. GOOD
3. GREAT
15. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
15
27. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
2. GOOD
CAN BE GOOD FOR A WHILE …
… BUT ONLYTAKES YOU SO FAR
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
27
28. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
$50 REVENUE/MONTH $3 REVENUE/TRANSACTION,
$2 COST/TRANSACTION
28
29. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
WE SWITCHED FROM A “GOOD” TO
A “BETTER” BUSINESS MODEL HERE
29
30. THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
3. GREAT
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
30
SCALABLE TO THE DEGREE
THAT YOUR BUSINESS MODEL
IS COMPETITIVE