Putting your book & ebook sales on Autopilot
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The document provides tips for authors to put their book sales on autopilot. It discusses distributing books through multiple channels like Amazon, Nook, Apple and setting up fulfillment. The presenter recommends building an effective website and sales page, promoting through reviews, social media and affiliates. Authors are encouraged to join a community of authors to learn best practices and apply marketing strategies that have worked for successful ebook sellers.
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Putting your book & ebook sales on Autopilot
- 1. NSA Writer/Publisher PEG Putting your book/ebook sales on autopilot! 45 mins presentation & 10 mins Q & A Brian Schwartz • www.KindleExpert.com brian@kindleexpert.com • 970-215-1078
- 2. Reverse Engineering Success... Deconstructing Failure
- 3. “What looks complex is really just the accumulation of simple ideas added over time.” -Gary Keller
- 4. Adopt the 80/20 Principle Effort & results are never returned in equal amounts. Focus all your energy on the things that produce 80% of your results. It’s usually the hard (& uncomfortable) things that are the vital 20%. It’s the easy things we spend 80% of our time – unfortunately, those are the things that usually only produce 20% of the results.
- 6. 50 Interviews backend sales (Amazon, Nook, Direct)
- 7. Kindle superstars: JA Konrath, John Wolfe, Amanda Hocking
- 8. Putting fulfillment on autopilot
- 9. Routes to Market for digital books
- 10. The fast path the ePublishing
- 11. Getting your ebooks on kindle, nook, iTunes, etc..
- 12. ClickBank – A direct channels to sell your ebook
- 13. The essential 7 elements of a highly effective website (for authors)
- 15. Be a big fish in a small pond! >20 million titles The demand for Kindle books exceeds supply, not the case with print books! <1 million titles
- 16. The #1 reason to be on KindleIncreased Visibility
- 17. Don’t let this happen to you… Source: http://www.amazon.com/The-Scarlet-Letter-ebook/product-reviews/B003FGWUOU/ Once a poor review has been written about the format, you can never remove it… even if you correct the formatting later!
- 18. The good, the bad, & the ugly Good Bad Ugly
- 19. Putting fulfillment on autopilot
- 21. BN
- 22. Apple
- 23. Sony
- 24. Google
- 25. Kobo/Borders
- 26. Diesel
- 27. Feedbooks
- 28. Lulu
- 29. Scribd
- 30. PDF straight from your site
- 31. Multiple formats plus guides
- 33. BookBaby
- 35. (1)Title/Cover (2)Buy button (3)Reviews (4)Preview/SITB (5)Social Media (6)About the Author (7)Related products
- 38. Next Steps: Turn on your Autopilot! CONVERT & SETUP Learn to convert your own books. Recommended: ePubTemplates.com Hire an expert to convert your book. Recommended: KindleExpert.com Setup your title with Ingram POD. Recommended: Lightning Source Setup your own ebook distribution in affiliate marketplaces. Recommended: Clickbank BUILD & OPTIMIZE Build a top notch sales page / website using the 7 Elements theme Create a Facebook sales page (www.KindleExpert.com/facebook) Build an affiliate tools page – seek out affiliates with the right audience PROMOTE (ongoing) Join the AuthorSwap.com community of authors helping authors (best practices). Apply the 7 Secrets Marketing Map (Available at: www.PixelsToProfit.com) Submit articles to relevant sites & media outlets. Create a opt-in newsletter with MailChimp, Constant Contact or aWeber Create videos on Youtube to drive awareness (it’s the #2 search engine!) Use Facebook to build a fan base and go viral (tbd)
- 40. NSA Special Join AuthorSwap.com by 5/1/11 & receive a free digital copy of Finding Speaking Success Including: Patricia Fripp Joe Sabah Mark Sanborn Gina Schreck John Sileo Dave Taylor Leanne Thieman Featuring interviews with 26 Successful Professional Speakers
- 41. Sneak Peek May 19 – Part 2
- 44. Test different categories, keywords & tags
- 45. Test different price points
- 46. Test different covers
- 47. Your first 20 pages should hook the reader
- 48. Build a following… find where your audience is and connect with them.
- 50. Q & A
- 51. Next Steps: Turn on your Autopilot! CONVERT & SETUP Learn to convert your own books. Recommended: ePubTemplates.com Hire an expert to convert your book. Recommended: KindleExpert.com Setup your title with Ingram POD. Recommended: Lightning Source Setup your own ebook distribution in affiliate marketplaces. Recommended: Clickbank BUILD & OPTIMIZE Build a top notch sales page / website using the 7 Elements theme Create a Facebook sales page (www.KindleExpert.com/facebook) Build an affiliate tools page – seek out affiliates with the right audience PROMOTE (ongoing) Join the AuthorSwap.com community of authors helping authors (best practices). Apply the 7 Secrets Marketing Map (Available at: www.PixelsToProfit.com) Submit articles to relevant sites & media outlets. Create a opt-in newsletter with MailChimp, Constant Contact or aWeber Create videos on Youtube to drive awareness (it’s the #2 search engine!) Use Facebook to build a fan base and go viral (tbd)
Editor's Notes
- There are easy things to do and there are hard things to do… we usually gravitate towards the easy things to do, but the problem is, the easy things usually chew up 80% of your time, yet only produce 20% of your results. The hard things are likely the 20% of the things you can do (but don’t because they are hard or uncomfortable) yet result in 80% of your results. Ever notice it’s the last 20% of a project that is often the hardest? And that last 20% never seems to get done, thus you’ve wasted 80% of your effort for no result!
- 1000 titles/day are being added to Kindle
- Good resources for covers:-Digital Point Forum-NZ Graphics-JA DesignsSetup your title at Lightning Source/IngramSetup your title on KindleCreate a sales page for your eBook on Clickbank/DPDGet paid by AmazonGet paid by Clickbank
- FEEDBOOKS: Link to Don’s book:http://www.feedbooks.com/userbook/14231Requirements for Distributing Content on the iBookstoreTechnical Requirements:An Intel-based Mac running OS X 10.5 or laterAt least 1 GB RAMQuickTime 7.0.3 or later. This is so you can encode and deliver content using our dedicated software.At least 10 GB of available hard drive space (more for larger catalogs) is recommended.A broadband internet connection with an upload rate of 128 kbps or faster is recommended.Book Content Requirements:ISBNs for all titles you intend to distributeYou must be able to deliver your book content in EPUB format, passing EpubCheck 1.0.5.Financial Requirements:A US Tax IDA valid iTunes Store account, with a credit card on fileApple does not pay partners until they meet payment requirements and earning thresholds in each territory. You should consider this before applying to work directly with Apple as you may receive payments faster by working with an Apple-approved aggregator.To distribute your content on the iBookstore, you can work directly with Apple or with an Apple-approved iBookstore aggregator. Aggregators can provide a variety of services, including helping you to meet the iBookstore's technical requirements, delivering your content, managing your content's metadata, and marketing. Please note that if you choose to work with an aggregator to distribute your content on the iBookstore, Apple's contractual and financial relationship is with that aggregator. Here's a list of Apple-approved aggregators for the iBookstore:BiblioCoreBook BabyConstellationINgroovesIngramLibreDigitalLuluSmashwords