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Duplicate Content Poison
- 2. First, why do we need to protect against COPIERS
- 3. First, why do we need to protect against COPIERS ?
- 4. When somebody COPIEs your content…
- 5. When somebody COPIEs your content… • Your website
- 6. When somebody COPIEs your content… • Your website • Your blog
- 7. When somebody COPIEs your content… • Your website • Your blog • Your posts
- 8. When somebody COPIEs your content… • Your website • Your blog • Your posts Google gives you PENALTY
- 9. Anybody can COPY you :
- 10. Anybody can COPY you : • Malicious competitors
- 11. Anybody can COPY you : • Malicious competitors • Sincere fans
- 12. Anybody can COPY you : • Malicious competitors • Sincere fans • Agregators
- 13. Anybody can COPY you : • Malicious competitors • Sincere fans • Agregators • Robots (like webproxies…)
- 14. Anybody can COPY you : • Malicious competitors • Sincere fans • Agregators • Robots (like webproxies…) • Autoblogs stuffed with ads
- 15. Anybody can COPY you : • Malicious competitors • Sincere fans • Agregators • Robots (like webproxies…) • Autoblogs stuffed with ads And Google will give you PENALTY
- 16. Anybody can COPY you : • Des concurrents malveillants • Des admirateurs • Des agrégateurs (wikio, etc) • Des robots (webproxies, etc) • Des autoblogs bourrés de pub Et Google vous PENALISERA !
- 17. Why am I given a penalty ?
- 18. Why am I given a penalty ? Although somebody ELSE is COPying!
- 19. Because… Why am I given a penalty ? Although somebody ELSE is COPying!
- 20. Because… Why am I given a penalty ? Although somebody ELSE is COPying!
- 21. Because… Why am I given a penalty ? Although somebody ELSE is isWEAK COPying!
- 22. Because… Why am I given a penalty ? Although somebody ELSE is isWEAK COPying! SILLY
- 23. Because… Why am I given a penalty ? Although somebody ELSE is WEAK is COPying! SILLY, STUPID
- 24. Because… Why am I given a penalty ? Although somebody ELSE is WEAK is COPying! SILLY, STUPID, Dumb...
- 25. Because… Why am I given a penalty ? Calm down buddy, or I’ll blacklist your a** Although somebody ELSE is WEAK is COPying! SILLY, STUPID, Dumb...
- 26. As does bad job
- 27. As does bad job We have to do his job for him…
- 28. As does bad job We have to do his job for him… By chasing copiers
- 30. Honestly, you do have other things to do, don’t you ?
- 31. Let me introduce my method.
- 32. Have you ever heard about homographs ?
- 33. Have you ever heard about homographs ? They will help us…
- 34. Have you ever heard about homographs ? They will help us… They are words, letters… which spell identically but have different meanings/pronounciations
- 35. Homograph Examples The lumberjack axes the trees to the ground. I cut down the tree with two axes. The x and y axes intersect at (0,0).
- 36. Homograph Examples The lumberjack axes the trees to the ground. I cut down the tree with two axes. The x and y axes intersect at (0,0). Work within the confines of the contract. But the contract confines my creativity!
- 37. Homograph Examples The lumberjack axes the trees to the ground. I cut down the tree with two axes. The x and y axes intersect at (0,0). Work within the confines of the contract. But the contract confines my creativity! …
- 38. What is the point ?
- 39. What is the point ? We will use the same method…
- 40. What is the point ? We will use the same method… But we will use letters…
- 41. What is the point ? We will use the same method… But we will use letters… in different languages !
- 42. Spot the difference! a vs а
- 43. Spot the difference! a vs а These letters seem identical…
- 44. Spot the difference! a vs а These letters seem identical… But in reality, they are not.
- 45. Spot the difference! english russian a vs а
- 46. Spot the difference! english russian i vs i
- 47. These letters: a i & were actually written using the Cyrillic alphabet
- 48. These letters: a i & were actually written using the Cyrillic alphabet and nothing changed for you
- 49. Let’s sum up • Google wants content
- 50. Let’s sum up • Google wants content • This content has to be unique
- 51. Let’s sum up • Google wants content • This content has to be unique • Anybody can copy my content
- 52. Let’s sum up • Google wants content • This content has to be unique • Anybody can copy my content • Replacing a and i with their Cyrillic equivalents disturbs nobody
- 53. THEREFORE • My words have to stay in « english » only to Google
- 54. THEREFORE • My words have to stay in « english » only to Google • I can write using homographs for my human readers
- 55. THEREFORE • My words have to stay in « english » only to Google • I can write using homographs for my human readers • It will change nothing to them…
- 56. So I am thinking about…
- 57. So I am thinking about… • « Exclusively provide » my original article to Google
- 58. So I am thinking about… • « Exclusively provide » my original article to Google • Show my users an undetectable copy stuffed with Cyrillic homographs
- 59. So I am thinking about… • « Exclusively provide » my original article to Google • Show my users an undetectable copy stuffed with Cyrillic homographs • It will make no difference to them !
- 60. So I am thinking about… • « Exclusively provide » my original article to Google • Show my users an undetectable copy stuffed with Cyrillic homographs • It will make no difference to them !
- 61. Concretely, what do we get ?
- 62. A visitor comes to my website…
- 63. A visitor comes to my website… First case : it’s Googlebot
- 64. A visitor comes to my website… First case : it’s Googlebot I show him the real article « I like to eat french fries with mayonnaise because it is healthy. »
- 65. A visitor comes to my website… Second case : it’s NOT Googlebot, it’s somebody else (a human, a scraper)
- 66. A visitor comes to my website… Second case : it’s NOT Googlebot, it’s somebody else (a human, a scraper) I show him the homographed article « I like to eat french fries with mayonnaise because it is healthy. »
- 67. A visitor comes to my website… Second case : it’s NOT Googlebot, it’s somebody else (a human, a scraper) I show him the homographed article « I like to eat french fries with mayonnaise because it is healthy. »
- 68. If this visitor copies my website He copies the homographed version of the article « I like to eat french fries with mayonnaise because it is healthy. »
- 69. If this visitor copies my website He copies the homographed version of the article « I like to eat french fries with mayonnaise because it is healthy. »
- 70. When he publies my article on his blog or website He pastes a homographed article « J’aime manger des frites à la mayonnaise car cela est bon pour la santé »
- 71. When he publies my article on his blog or website He pastes a homographed article Perfectly readable by a human… « J’aime manger des frites à la mayonnaise car cela est bon pour la santé »
- 72. When he publies my article on his blog or website He pastes a homographed article Perfectly readable by a human… … and completely different from YOUR REAL ORIGINAL CONTENT
- 73. When he publies my article on his blog or website He pastes a homographed article Perfectly readable by a human… … and completely different from YOUR REAL ORIGINAL CONTENT
- 74. No duplicate content = No problem
- 75. No duplicate content = No problem
- 76. Is that evil to do this ?
- 77. Do you prefer to manually chase your copiers ?
- 78. Do you prefer to manually chase your copiers ?
- 79. Do you prefer to manually chase your copiers ? I don’t.
- 80. What do you risk if Google detects this ? « Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. » « Including substantially different content in the alternate element may cause Google to take action on the site. » http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66355
- 81. What do you risk if Google detects this ? Honestly speaking, not a lot..
- 82. What do you risk if Google detects this ? Honestly speaking, not a lot.. Because your intention is not doing evil things like spamindexing… And even if it is, Google won’t notice it
- 83. What do you risk if Google detects this ? Assume responsibility
- 84. What do you risk if Google detects this ? Assume responsibility I installed it on all my websites ;)
- 85. The only risk I found
- 86. The only risk I found is with Google Adsense Bot
- 87. The only risk I found is with Google Adsense Bot If your ads go russian, it may decrease your CTR
- 88. The only risk I found Except if you cloak Google Adsense-Mediapartners bot is with Google Adsense Bot If your ads go russian, it may decrease your CTR
- 89. Get a move on
- 90. Get a move on And never forget
- 91. Get a move on And never forget SEO = Learning by Doing
- 92. Download Duplicate Content Poison now !
- 93. Imagined, developed and made out of 512banque’s twisted mind 512banque Delicious Cadaver http://www.deliciouscadaver.com