Slide presentation of iPNet at Investment Hour event of 5Desire.

1. Bandwidth Compression Project
Jun 7th, 2012

2. Introduction to compression
 Without compression a 7 megapixel (3216*2136) photo captured
by mid range camera is 20.6MB. With JPEG, that picture is 3.3MB.
 YouTube 1080P is compressed 429:1
 A typical mp3 is compressed 10:1
 w/o compression, Internet can't serve multimedia
 HTML, CSS, JS, ... is also gzip-ed
 GSM uses 6.5 kbps. Standard voice is 64kbps

3. Our software workflow

4. Amount of data saved
 Public demo: http://lessbit.net
It's just a public show, not our secret tech
Our proprietary tech is much better. Contact Us!
 IPNET 3 year compression effort:
html, xml, css, js, image, flash, pdf, ...
had their own compression algorithm invented
 Proprietary tech: 15% better than WebP

5. Disruptive tech
 Visible and ready
Nguyễn Thành Nam, former CEO of FPT asked to see the demo when he
saw the note on FB
René Dines Hermand, president & CEO of Esoft, signed a partnership (July
6th) after 4 sessions of negotiation

6. Business models
 Current models
 Licenses
• telco; ISP; browser/VPN/proxy vendors
• WAN Optimization companies
• to companies with lots of content
current offering: Joomlart, Esoftflow, VBPO …
Access payment from users ref: Hotspot Shield, Spotflux…
Ads, conventional display ads, search ads, inserted to pages on the fly
 Expected model: René is responsible for interviewing Western
companies to figure out best business models

7. Our team
 Leadership: Nam (1981) Roles: Vision + Capital + Algorithm + Prototype
The first programming medal in 1995, many national awards in CS
 Partner: René (1973) Roles: Capital, business model, sales in western market
Very successful entrepreneur in Denmark. Brought his company to the IPO
 Partner: Minh (1981) Roles: Software architect + Sales in Vietnam market
The first programming medal in 1995, others in high school, close friend since 1995
 Lead programmer: Viet (1988). Roles: R&D Management + Algorithm + Code
National CS medals and awards in high school, college, NTĐViệt in 2011
Has been working together since 2007
 Coder: Cuong (1990)
National CS medals in college
 Coder: Phien (1990)
National CS medals in college
 Manager: Quang (1984). Roles: Company management + Sysadmin + Sales
Has been working together since 2006, immediately after college graduation

8. Short-term strategy
 Direct sales of access service
• Service packages
• Easy to perceive; safe to buy
• No expire
• Bill by amount of saving
• Packages with competing services and benefit (speed, saving)
 Monthly usage
 Free download, in app purchase for premium features
 Approach corporate customers
Trial and error. Viettel and VNPT approached.

9. Success stories
• Opera, Onavo
• Storwize acquired by IBM in 2011 for $140m
• Onavo invested by Sequoia, Motorola. $13 million in funding from investors
including Sequoia Capital and Motorola Mobility Ventures

10. Compression market
The first format providing a good enough
solution to a big problem gets network effect widespread support of
It's extremely hard to replace. software & hardware
No support by browsers
JPEG still has a long future ahead.
1986 JPEG Group 2000 JPEG2000 std
organzied by ITU (Wavelet+Arithmetic)
1992 JPG standard MS Photo
(DCT+Huffman)
JPEG JP2 JPEG XR
WebP
2006 MS made HD Photo
2009 ITU std JPEG XR
Huffman Arith 1992 On2 is incorporated
1951 Huffman 1977 Arithmetic 2010 $124m Google acquired
Huffman code Arithmetic code 2012 VP8 created WebP
1950 1960 1970 1980 1990 2000 2010

11. Opportunities
 2011: 6 billion mobile subscriptions, over 85% of new handsets will be able to
access the mobile Web.
 Ofcom (UK telecom regulator) reports 230% spectral efficiency savings with
4G – "that will not be enough to match demand for mobile data".
 Newer tech drains battery faster, market will need us even more in the next
10 years.

12. nguyendinhnam@gmail.com
Phone:0906162663