5Q Communications "5 Questions That Change The Web"
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This document discusses five strategic questions to consider when designing a website: 1. Who is your target audience? Consider demographics, interests, and technology usage. 2. How do you define success? Consider metrics like donations, sales, impacts on lives. 3. What is the primary call to action? Ensure each page prompts the desired action, like donating or signing up. 4. Does your design and text communicate effectively? Make sure the site is visually clear and text prompts the right interactions. 5. Are your systems integrated? Integrate marketing and donation processes to track users across the site.
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5Q Communications "5 Questions That Change The Web"
- 4. Change the WEB !? Really? Romans 10:14 (NASB) “ How then will they call on Him in whom they have not believed? How will they believe in Him whom they have not heard? And how will they hear without a preacher? ”
- 16. Example Strategy
Notes de l'éditeur
- Chad Williams Served with a ministry for 7 years as Internet Ministry Director and CTO 5Q Communications for 3 years helping LOTS of ministries with website
- Gaining an understanding of who you are serving is essential to creating a website that best serves their needs. Some things you will want to have an understanding are. ACTIVITY: Write down what you know about your audience.
- Knowing how you define the success or effectiveness of your site is essential for growing your website. [click through the slides]. ACTIVITY: Write down the top 3 ways that you define success for your website.
- Every page on your site should have a primary action. ACTIVITY: Bring up your website’s home page -- What is the primary action that you want people to take?
- Clear visual communication is key for conveying your message effectively. Does your website design [step through the slides]. ACTIVITY: Rate your current web design a scale from 1-10 how well your site communicates your message.
- Spoke with someone yesterday -- 5 different databases for collecting personal information ACTIVITY: On a scale of 1-10, how well integrated are your systems?
- First they had to hand process their cards -- implemented automatic online cc processing Had to hand-ener their order into Quickbooks AND into their inventory system. -- Used Oasis to automatically place the order into quickbooks and into their inventory system that goes to their fulfillment hous. When you make a purchase on this website, the information goes directly into Quickbooks.
- Give Summary. * This is just the starting point for a quality website. We actually have a full questionnaire that includes 20 questions * Strategic planning covers 60-80 questions that digs deeper.
- What are your questions?