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5S Training for all staff

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Search
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Optimization
(SEO)

3. Website
Redesign

Keywords

Pay-perClick (PPC)

4. 5S Move

Website

Affiliate
Program

Advertising

Estimated Costs

- Customer
Satisfaction
Surveys

Tactics

3. Outstanding
Staffing and
Facilities
Environment

2. Fantastic
Marketing

How

1. Exceeding
Customers'
Expectations,
Outstanding Service

- Build
Database
- Get
Perm ission
- Find List of
Lean
Champions
/SSBB
- Announcem ents
- Prom otions

Refine NPD
Program

Why

First Level Strategies
Second Level Strategies

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- What is
5S? on the
Homepage
- Add a link
to What is
5S on the
Hom epage
- Add the
8884Lean5S on
all pages

- Keyword
Research
- Create
PPC
keywords
that go
directly to
page

- Have the
- Ad Opt-in product
button on
images
pages and open in a
at checkout separate
window

- Add PPC
Tracking
Code to
Webpages

- Subm it
Website to
Search
- Add a
Engines
Useful
Links Page

- Autom atically
Calculate
Shipping
Costs
- Page of
Com panies
that use us
and a link
back to their
sites

- Trade
publications
- Sponsor at
Trade Shows
- Advertise on
Lean related
Sites

- Links
- Subdom ains
with Articles - Meta Tags

© Profero 2013

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ID Item/Issue
1 Critical supplier is late
2 Incomplete VOC survey

S O D
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189
256

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1. Exceeding
Customers'
Expectations ,
Outstanding Service

3. Outstanding
Staffing and
Facilities
Environment

2. Fantastic
Marketing

4. Outstanding
Prooducts

5. New Product
Development

How

Initiative 6
Initiative 5

First Level Strategies

Initiative 4
Initiative 3

Department 5

3. Webs ite
Redes ign

4. 5S Move

Department 6

Target 6

Target 7

Target 8

Department 3

Target 4

Target 5

Key Players
Department 1

Department 2

Target 1

Target 2

1. 5S Marketing
Prom otions /
Sales
Target 3

Focus 1

Focus 2

Focus 3

Second Level Strategies

Focus 4

Initiative 1

Department 4

2. 5S New
Product
Development
(NPD) Program

Initiative 2

Strategy 1
Very Strong

Strategy 2

Search
Engine
Opti mizati on
(SEO)

Strong

Strategy 3

1 . Exce ed in g
C us to mer s'
Expe cta tio ns ,
Ou ts tan di ng Ser vice

e mai l
Ca mp aig n

3. Web si te
Red e sig n

Sea rch
Eng ine
Op timiza tio n
(SEO)

Keyw or ds

Pay- pe rC lick (PPC)

5 . N ew Pro du ct
D eve lop me nt

4 . 5 S Mo ve

Web s ite

Affil iate
Pro gr am

Adve rti sin g

- C us to mer
A r re cia tion
p
Da y, et c.

- Po st car d
Ca mpa ig n

- Advertis e on
Lean related
Sites

- Links
- Subdomains
wi th Arti cles - Meta Tags

- Bu ild
D at ab as e
- Ge t
Pe rm iss io n
- Fin d Lis t o f
L ea n
Ch a mpio n s
/SSBB
- An no un ce me nts
- Pro motio n s

- Wh at i s
- Ad d PPC
- Ke ywo rd
5 S? on th e
Re se ar ch
Tr ac kin g
H ome p ag e
Co de to
- Cr ea te
Web p ag es
- A d a lin k
d
PPC
to Wh at is
ke ywo rd s
5 S on th e
th a t go
Ho me pa ge
d ire ctly t o
- Add th e
p ag e
8 8 84 L ea n5 S o n
a ll p a ge s
- H ave the - Sub mit
- A Op t-in pr od uc t
d
We bs ite to
b utto n on
imag e s
Se ar ch
-A da
d
p ag es a nd op en in a En gin e s
Us efu l
a t ch eck ou t se pa ra te
L in ks Pa ge
win do w

- A to matu
ica lly
Ca lcu la te
Sh ipp in g
Co s ts
- Pag e of
C omp an ie s
th a t us e us
a nd a lin k
b ac k to th eir
s ite s

- Tra de
pu bli cat ion s
- Sp on so r at
Tr ad e Sh o ws

First Le ve l Str ate gie s

- Cr ea te a
Pr omo tio na l
C ale n da r

- Voic e o f
C us to mer
Su r v ys
e

- Get Ma ilin g
L ists fr om
L ea n
So ur ces

- Subm it
Websi te to
Search
- Add a
Engines
Useful
Links Page

Ref ine NPD
Pro gr a m

E st imat ed Cost s

- Cu st ome r
Sa tis fac tion
Su rve ys

- Trade
publications
- Sponsor at
Trade Shows

- Page of
Companies
that use us
and a li nk
back to their
si tes

O bje ctiv e/G oa l

Pro mo tio ns

Refine NPD
Program

Advertising

- Automatically
Calculate
Shipping
Costs

- Adve rti se on
Le an r ela te d
Sites

- L in ks
- Su b do ma ins
with Artic les - Met a Tag s

Sec ond L eve l Str at egie s

Cu sto me r
Sa tisfa ctio n

- Add PPC
Tracking
Code to
Webpages

- Keyword
Research
- Create
PPC
keywords
that go
directly to
page

- Have the
- Ad Opt-in product
button on
im ages
pages and open in a
at checkout separate
window

H w
o

4 . Ou tst an din g
Pr oo d uct s

- What is
5S? on the
Hom epage
- Add a link
to What is
5S on the
Hom epage
- Add the
8884Lean5S on
all pages

- Find List of
Lean
Cham pions
/SSBB
- Announcements
- Prom otions

- Postcard
Campaign

2 . 5S N ew
P o du ct
r
De v lo pme n t
e
( NPD ) Pr og ra m

1 . 5S Mar ke ting
P o motio n s /
r
Sale s

Are thes e SMA RT?

Tac ti cs

2. Fa nta st ic
Mar ke tin g

- Buil d
Database
- Get
Permi ssion

- Create a
Promotional
Calendar
- Customer
Aprreci ation
Day, etc.

- Get Mailing
Lists from
Lean
Sources

3 . Ou ts tan d ing
Sta ffin g an d
Fac ilitie s
Envir on men t

Affiliate
Program

Websi te

Why

Sec ond Lev el St rategies

Firs t Level Strat egies

Object ive/Goal

Tactics

- Voice of
Customer
Surveys

Pay-perCli ck (PPC)

Keywords

Why

Weak

Estimated Costs

1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice

2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m

1. 5S Ma rketin g
Prom o tions /
Sa les

Cu sto me r
Sa tisfa ction

4. Outs tan ding
Pr ood ucts

3. Web site
Re de sign

Sea rch
Eng ine
Optim izatio n
(SEO)

em ail
Cam pa ign

Prom otio ns

Are the se SMART?

Ke y rd s
wo

Pa y per C lick (PPC)

5. Ne w Prod uct
Develo pm ent

4 . 5S Move

W bs ite
e

Affiliat e
Prog ram

Ad vertis ing

Est imate d Co st s

- Cu sto me r
Satisfa ction
Surveys

- Crea te a
Pro mo tion al
Ca lend ar

- Voice of
Cus tom er
Surveys

Ta ct ics

3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t

2. Fa nta stic
Ma rketi ng

How

- Customer
Satisfaction
Surveys

em ail
Cam paign

Prom otions

- Cu stom e r
Ap rre ciatio n
Day, etc.

- Po stca rd
Ca mp aig n
- Get M ailing
Lists fro m
Lea n
So urc es

- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns

Refin e NPD
Prog ra m

Wh y

Customer
Satisfaction

Are these SMART?

- W at is
h
- Add PPC
- Auto m at- Keywor d
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
- Have th e - Sub mit
- Ad Op t-in p ro duct
Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
pa ges an d o pe n in a
Engin es
Us eful
with Article s- M eta T ags
at ch ecko ut s ep ara te
Lin ks Pa ge
win do w

- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws
- Ad v rtise on
e
L ea n re lated
Site s

© Profero 2013

Initiative 6
Initiative 5

Initiative 4
Initiative 3
Initiative 2

Department 6

Target 7

Target 8

Department 3

Department 4

Department 5

Target 4

Target 5

Target 6

Key Players
Department 1

Department 2

Target 2

Target 3

Target 1

Focus 1

Focus 2

Focus 3

Focus 4

Initiative 1

Strategy 1
Very Strong
Strategy 2
Strong
Strategy 3
Weak

- W at is
h
- Add PPC
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
Engin es
Us eful
Lin ks Pa ge
win do w

- Crea te a
Pro mo tion al
Ca lend ar

- Voice of
Cus tom er
Surveys

- Cu stom e r
Ap rre ciatio n
Day, etc.

- Po stca rd
Ca mp aig n
- Get M ailing
Lists fro m
Lea n
So urc es

- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns

Refin e NPD
Prog ra m

- W at is
h
- Add PPC
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
Engin es
Us eful
Lin ks Pa ge
win do w

Prom otio ns

- Crea te a
Pro mo tion al
Ca lend ar

- Voice of
Cus tom er
Surveys

- Cu stom e r
Ap rre ciatio n
Day, etc.

- Po stca rd
Ca mp aig n
- Get M ailing
Lists fro m
Lea n
So urc es

em ail
Cam pa ign

Sea rch
Eng ine
Optim izatio n
(SEO)

3. Web site
Re de sign

Ke y rd s
wo


How

- Ha v the
e
- Ad Opt- in pr odu ct
butto n o n
im age s
pag es and op en in a
at che ckou t se par ate
wind ow

- Add PPC
T rackin g
Co de to
Web pag es

- Su bm it
Web site to
Sea rch
- Add a
Eng ine s Usefu l
L inks Page

- Au tom atically
Calcu late
Sh ipp ing
Cos ts
- Pag e of
Com pa nies
that use us
and a lin k
back to the ir
sites

Ad vertis ing

- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns

- W at is
h
- Add PPC
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
Engin es
Us eful
Lin ks Pa ge
win do w

Department 5

Department 6

Target 6

Target 7

Target 8

Department 3

Department 4

Target 4

Target 5

Key Players
Department 1

Department 2

Target 1

Target 2

Target 3

Focus 1

Focus 2

Focus 3

- Tr ade
pub licatio ns
- Spon so r at
Tra de Sh ows
- Ad v rtis e on
e
Lea n re late d
Site s

Strategy 1
Very Strong

- L inks
- Su bd om ain s
with Ar ticles- Meta Tag s

Strategy 2
Strong
Strategy 3
Weak

Refin e NPD
Prog ra m

1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice

Initiative 6

Prom otio ns

em ail
Cam pa ign

3. Web site
Re de sign

Sea rch
Eng ine
Optim izatio n
(SEO)

Ke y rd s
wo


5. Ne w Prod uct
Develo pm ent

4 . 5S Move

W bs ite
e

Affiliat e
Prog ram

Ad vertis ing

Refin e NPD
Prog ra m

Est im ate d Co st s

- Cu sto me r
Satisfa ction
Surveys

- Crea te a
Pro mo tion al
Ca lend ar

- Voice of
Cus tom er
Surveys

- Cu stom e r
Ap rre ciatio n
Day, etc.

- Sp on sor at
T ra de Sho ws
- Ad v rtise on
e
L ea n re lated
Site s

4. Outs tan ding
Pr ood ucts

How

Cu sto me r
Sa tisfa ction

Are the se SM ART?

- Tr ade
p ub lication s

3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t

2. Fa nta stic
Ma rketi ng

2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m

1. 5S Ma rketin g
Prom o tions /
Sa les

- Po stca rd
Ca mp aig n
- Get M ailing
Lists fro m
Lea n
So urc es

1 . Excee ding
Cu stom er s'
Ex ectatio ns ,
p
Ou tsta ndin g Ser v
ice

- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns

- W at is
h
- Add PPC
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
Engin es
Us eful
Lin ks Pa ge
win do w

3. Ou tstan ding
Sta ffing a nd
F acilities
Environ me nt

2 . Fan tas tic
Mar ketin g

4. Ou tsta ndin g
Proo du cts

Prom otio ns

- Cu stom e r
Ap rre ciatio n
Day, etc.

- Get M ailing
Lists fro m
Lea n
So urc es

Sea rch
Eng ine
Optim izatio n
(SEO)

4. Outs tan ding
Pr ood ucts

3. Web site
Re de sign

Ke y rd s
wo


5. Ne w Prod uct
Develo pm ent

4 . 5S Move

W bs ite
e

Affiliat e
Prog ram

Ad vertis ing


- Crea te a
Pro mo tion al
Ca lend ar

- Voice of
Cus tom er
Surveys
- Po stca rd
Ca mp aig n

em ail
Cam pa ign

- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns

- W at is
h
- Add PPC
5 S? on the
Rese ar ch
Tr acking
ica lly
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
to Wha t is
Co sts
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
Webs ite to
- L inks
- Sub bu tton on
Sear ch
im a ges
- Add a
do m ains
Engin es
Us eful
Lin ks Pa ge
win do w

Refin e NPD
Prog ra m

- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws
- Ad v rtise on
e
L ea n re lated
Site s

5 . New Prod uct
Develo pm en t

How

Firs t L eve l St rat egie s

Initiative 3
Initiative 2

Cu sto me r
Sa tisfa ction

- Cu sto me r
Satisfa ction
Surveys

- Ad v rtise on
e
L ea n re lated
Site s

3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t

2. Fa nta stic
Ma rketi ng

2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m

1. 5S Ma rketin g
Prom o tions /
Sa les

Are the se SM ART?

- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws

Initiative 5
Initiative 4

1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice

How

- Ke y rd
wo
Re sea rch
- Cr eate
PPC
keywor ds
tha t go
dir ectly to
pa ge

5. Ne w Prod uct
Develo pm ent

Affiliat e
Prog ram

Focus 4

Wh y

- Wha t is
5S? o n th e
Hom ep ag e
- Ad d a link
to Wha t is
5S on t he
Hom ep age
- Add th e
88 84L ean 5S on
all p age s

O bje ctiv e/G oa l

- Bu ild
Da taba se
- Get
Per mis sion
- F ind L ist of
Le an
Cha mp ions
/SSBB
- An nou nce me nts
- Pro mo tion s

Refin e NPD
Prog ra m

O bje ctiv e/G oa l

- Cus tom er
Apr reci ation
Day, etc.

- Get Ma iling
Lists from
Lea n
So urce s

Advertis ing

4 . 5S Move

W bs ite
e


- Cu sto me r
Satisfa ction
Surveys

- Ad v rtise on
e
L ea n re lated
Site s

4. Outs tan ding
Pr ood ucts

- Cr ea te a
Prom o tiona l
Cale nd ar

- Voice o f
Cus tom er
Surveys
- Po stca rd
Ca mp aig n

Initiative 1

Affilia te
Pro gra m

Est ima ted Co sts

- Cu stom e r
Satisfa ction
Surveys

Initiative 3
Initiative 2

4. 5S Move

Web site


2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m

1. 5S Ma rketin g
Prom o tions /
Sa les

Cu sto me r
Sa tisfa ction

Are the se SM ART?

- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws

3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t

2. Fa nta stic
Ma rketi ng

- Ad v rtis e on
e
Lea n re late d
Site s

Initiative 5

5 . New Prod uct
Develo pm en t

Initiative 4

Pay-pe rClick (PPC)


1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice

- L inks
- Su bd om ain s

- Tr ade
pub licatio ns
- Spon so r at
Tra de Sh ows

4. Ou tsta ndin g
Proo du cts

3 . W bsite
e
Red esig n

Keywor ds

Wh y

Ad vertis ing

- Su bm it
Web site to
Sea rch
- Add a
Eng ine s Usefu l
L inks Page

- Pag e of
Com pa nies
that use us
and a lin k
back to the ir
sites

Se ar ch
En gin e
Optim ization
(SEO )


Affiliat e
Prog ram

- Ha v the
e
butto n o n
im age s
pag es and op en in a
wind ow

- Au tom atically
Calcu late
Sh ipp ing
Cos ts

Are the se SM ART?

e ma il
Cam paig n

How

O bje ctiv e/G oa l

5. Ne w Prod uct
Develo pm ent

4 . 5S Move

W bs ite
e

- Add PPC
T rackin g
Co de to
Web pag es

- Ke y rd
wo
Re sea rch
- Cr eate
PPC
keywor ds
tha t go
dir ectly to
pa ge

Pr om otio ns




3. Web site
Re de sign

Ke y rd s
wo


- Cu sto me r
Satisfa ction
Surveys

- Ad v rtise on
e
L ea n re lated
Site s

4. Outs tan ding
Pr ood ucts

How

Are the se SM ART?

- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws

Sea rch
Eng ine
Optim izatio n
(SEO)

em ail
Cam pa ign

- Wha t is
5S? o n th e
Hom ep ag e
- Ad d a link
to Wha t is
5S on t he
Hom ep age
- Add th e
88 84L ean 5S on
all p age s

3. Ou tstan ding
Sta ffing a nd
F acilities
Environ me nt

2 . Fan tas tic
Mar ketin g

2 . 5S New
Pr od uct
De v lop me nt
e
( NPD) Prog ram

1. 5S Mar ketin g
Prom ot ions /
Sale s

Cu stom e r
Sa tisfacti on

Ta ct ics

- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns

Prom otio ns

Refin e NPD
Prog ra m

Obje ctiv e/G oa l

- Cu stom e r
Ap rre ciatio n
Day, etc.

- Get M ailing
Lists fro m
Lea n
So urc es

Cu sto me r
Sa tisfa ction

Ta ct ics

- Crea te a
Pro mo tion al
Ca lend ar

- Voice of
Cus tom er
Surveys
- Po stca rd
Ca mp aig n

3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t

2. Fa nta stic
Ma rketi ng

2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m

1. 5S Ma rketin g
Prom o tions /
Sa les

Advertis ing

Wh y


- Cu sto me r
Satisfa ction
Surveys

1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice


Refin e NPD
Prog ra m

Affilia te
Pro gra m

Wh y

Ad vertis ing

Wh y

Affiliat e
Prog ram

W bs ite
e

Ta ct ics

5. Ne w Prod uct
Develo pm ent

4 . 5S Move


Ke y rd s
wo


O bje ctiv e/G oa l

4. Outs tan ding
Pr ood ucts

3. Web site
Re de sign

Sea rch
Eng ine
Optim izatio n
(SEO)

em ail
Cam pa ign


2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m

Prom otio ns

Are the se SM ART?

Ta ct ics

3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t

2. Fa nta stic
Ma rketi ng

How

1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice

Wh y



O bje ctiv e/G oa l

Weak

Cu sto me r
Sa tisfa ction

Web site


How

- Po stca rd
Ca mp aig n

- Bu ild
Da taba se
- Get
Per mis sion
- F ind L ist of
Le an
Cha mp ions
/SSBB
- An nou nce me nts
- Pro mo tion s

Strategy 3

1. 5S Ma rketin g
Prom o tions /
Sa les

4. 5S Move

Pay-pe rClick (PPC)

Keywor ds

1 . Excee ding
Cu stom er s'
Ex ectatio ns ,
p
ice

Ta ct ics

Ta ct ics

- Cr ea te a
Prom o tiona l
Cale nd ar
- Cus tom er
Apr reci ation
Day, etc.

- Get Ma iling
Lists from
Lea n
So urce s

Strong

3 . W bsite
e
Red esig n

Se ar ch
En gin e
Optim ization
(SEO )

Est ima ted Co sts

- Voice o f
Cus tom er
Surveys

Very Strong

e ma il
Cam paig n

Pr om otio ns

- Cu stom e r
Satisfa ction
Surveys

Strategy 2

5 . New Prod uct
Develo pm en t


2 . 5S New
Pr od uct
De v lop me nt
e
( NPD) Prog ram

1. 5S Mar ketin g
Prom ot ions /
Sale s

Cu stom e r
Sa tisfacti on

Are the se SMART?

Strategy 1

4. Ou tsta ndin g
Proo du cts

Wh y


Department 5

Department 6

Target 6

Target 7

Target 8

Department 3

Department 4

Target 4

Target 5

Key Players

Department 1

Department 2

Target 1

Target 2

Target 3

Focus 1

Focus 2

Focus 3

Focus 4

Initiative 1

3. Ou tstan ding
Sta ffing a nd
F acilities
Environ me nt

2 . Fan tas tic
Mar ketin g

Ta ct ics

Initiative 4
Initiative 3
Initiative 2

1 . Excee ding
Cu stom er s'
Ex ectatio ns ,
p
ice

O bje ctiv e/G oa l

Initiative 6

O bje ctiv e/G oa l

Initiative 6
Initiative 5

2 . 5S New
Pr od uct
De v lop me nt
e
( NPD) Prog ram

1. 5S Mar ketin g
Prom ot ions /
Sale s

3 . W bsite
e
Red esig n

4. 5S Move

Pr om otio ns

Ta ctic s

- Cr ea te a
Prom o tiona l
Cale nd ar

- Voice o f
Cus tom er
Surveys

- Cus tom er
Apr reci ation
Day, etc.

- Get Ma iling
Lists from
Lea n
So urce s
Strategy 1
Very Strong

Se ar ch
En gin e
Optim ization
(SEO )

Keywor ds

Pay-pe rClick (PPC)

Web site

Affilia te
Pro gra m

Advertis ing

Est ima ted Co sts

- Cu stom e r
Satisfa ction
Surveys

- Po stca rd
Ca mp aig n

e ma il
Cam paig n

- Bu ild
Da taba se
- Get
Per mis sion
- F ind L ist of
Le an
Cha mp ions
/SSBB
- An nou nce me nts
- Pro mo tion s

Refin e NPD
Prog ra m

Why

Department 5

Cu stom e r
Sa tisfacti on

Are the se SMART?

Department 6

Department 3

Department 4

Key Players

Department 1

Department 2

Target 6

Target 7

Target 8

Target 4

Target 5

Target 1

Target 2

Target 3

Focus 1

Focus 2

Focus 3

Focus 4

Se co nd Lev el St ra teg ies

Initiative 1

- Wha t is
- Ke y rd
wo
- Add PPC
5S? o n th e
T rackin g
Re sea rch
Hom ep ag e
Co de to
- Cr eate
- Ad d a link
Web pag es
PPC
to Wha t is
keywor ds
5S on t he
tha t go
Hom ep age
dir ectly to
- Add th e
pa ge
88 84L ean 5S on
all p age s
- Ha v the - Su bm it
e
Web site to
butto n o n
Sea rch
im age s
- Add a
pag es and op en in a Eng ine s Usefu l
L inks Page
wind ow

- Au tom atically
Calcu late
Sh ipp ing
Cos ts
- Pag e of
Com pa nies
that use us
and a lin k
back to the ir
sites

- Tr ade
pub licatio ns
- Spon so r at
Tra de Sh ows
- Ad v rtis e on
e
Lea n re late d
Site s

- Su b- L inks
d om ain s

Strategy 2
Strong
Strategy 3

- Crea te a
Pro mo tion al
Ca lend ar

- Voice of
Cus tom er
Surveys

- Cu stom e r
Ap rre ciatio n
Day, etc.

- Get M ailing
Lists fro m
Lea n
So urc es

Sea rch
Eng ine
Optim izatio n
(SEO)

3. Web site
Re de sign

Ke y rd s
wo


Affiliat e
Prog ram

Ad vertis ing

- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns

Refin e NPD
Prog ra m

- W at is
h
- Keywor d
- Add PPC
- Auto m at5 S? on the
Tr acking
ica lly
Rese ar ch
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
Co sts
to Wha t is
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
Webs ite to
- Sub - L inks
bu tton on
Sear ch
im a ges
- Add a
do m ains
Engin es
Us eful
Lin ks Pa ge
win do w

3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t

2. Fa nta stic
Ma rketi ng

2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m

1. 5S Ma rketin g
Prom o tions /
Sa les

Cu sto me r
Sa tisfa ction

Prom otio ns

Are the se SM ART?

- Tr ade
p ub lication s

- Crea te a
Pro mo tion al
Ca lend ar

- Voice of
Cus tom er
Surveys

- Cu stom e r
Ap rre ciatio n
Day, etc.

- Po stca rd
Ca mp aig n
- Get M ailing
Lists fro m
Lea n
So urc es

em ail
Cam pa ign

Sea rch
Eng ine
Optim izatio n
(SEO)

4. Outs tan ding
Pr ood ucts

3. Web site
Re de sign

Ke y rd s
wo


5. Ne w Prod uct
Develo pm ent

4 . 5S Move

W bs ite
e

Affiliat e
Prog ram

Ad vertis ing


- Cu sto me r
Satisfa ction
Surveys

- Sp on sor at
T ra de Sho ws
- Ad v rtise on
e
L ea n re lated
Site s

1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice

How

Obje ctiv e/G oa l

4 . 5S Move

W bs ite
e

Est imate d Co st s

- Cu sto me r
Satisfa ction
Surveys

- Po stca rd
Ca mp aig n

em ail
Cam pa ign

- Bu ild
Da tab ase
- Get
Per m issio n
- F ind List o f
Le an
Ch am pion s
/SSBB
- Anno unce m ents
- Pr om otio ns

Refin e NPD
Prog ra m

Why

Prom otio ns

Ta ctic s

Cu sto me r
Sa tisfa ction


5. Ne w Prod uct
Develo pm ent


4. Outs tan ding
Pr ood ucts

How

2. 5S Ne w
Prod uct
Develop m ent
(NPD) Pro gra m

1. 5S Ma rketin g
Prom o tions /
Sa les

Are the se SMART?

Ta ctic s

3 . Outs tand ing
Staffin g an d
Facilit ies
Enviro nm en t

2. Fa nta stic
Ma rketi ng

Why



Obje ctiv e/G oa l

Weak

1 . Exce edin g
Cu stom e rs'
Ex ecta tions ,
p
Outsta nd ing Ser v
ice

- W at is
h
- Keywor d
- Add PPC
- Auto m at5 S? on the
Tr acking
ica lly
Rese ar ch
Ho m epa ge
Cod e to
Ca lcula te
- Crea te
- Add a link
Webp age s
Ship pin g
PPC
Co sts
to Wha t is
ke y rds
wo
5S on the
- Pa ge of
th at go
Hom e pag e
Co m pan ies
d irectly to
- Add the
th at u se u s
p age
8 88a nd a link
4 Lea n5 S o n
b ack to their
a ll pa ges
s ites
Webs ite to
- Sub - L inks
bu tton on
Sear ch
im a ges
- Add a
do m ains
Engin es
Us eful
Lin ks Pa ge
win do w

- Tr ade
p ub lication s
- Sp on sor at
T ra de Sho ws
- Ad v rtise on
e
L ea n re lated
Site s

© Profero 2013

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