7. costs of bad presentations time lost # presentations /week # working weeks # hours for creation hourly salary x x x = money lost wrong decisions wrong investments missed opportunities bad reputation + + + = illustrative -50% +x% commercial presentation $300.000 * 10 50 12 $50 ? -$150.000 potential gain! huge 5scom consulting
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11. don’t... beleive presentations are not important think it’s complex to create presentations forget the context forget your objectives forget to adapt your message to context forget you need to tell a story forget to structure your messages beleive form is not important forget to use tools forget to use 5S method 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 5scom consulting
12. do... beleive presentations are important beleive it’s easy to make presentations take time to analyse the context focus on your objectives adapt your message to context beleive you need to tell a story take time to structure your messages beleive form is important use tools use 5S method 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 5scom consulting
13. commer cial presentation 5S method context who are we? our proposal next steps context who are we? our proposal next steps 5scom consulting
15. 5S method 5S method is a tool 5S method will guide you to be more efficient commercial presentation 5scom consulting
16. style guidelines to adapt your presentation to context 1. objectives 2. audience 3. content 4. media 5. timing scoping commercial presentation 5scom consulting
17. scoping guidelines to adapt presentations to context including objectives, audience, content, media & timing content form show importance pictures wording # slides key messages template self-explaining preparation # words/slide font size attitude multimedia components colors animations graphs figures complexity layout overall style tables example of framework definition objectives audience content media timing + + + + commercial presentation 5scom consulting
18. why are you doing this presentation? objectives
19. 1. objectives commercial presentation why are you doing this presentation? = most important question never forget your objectives! objectives sales communication action plan decision information ... ... status review ... discussion surveys ... act implement share collect 5scom consulting
20. decision 4. ask quantify impacts quantify alternatives quantify say which decision is needed explain what is planned explain interest & framework explain context explain alternatives quantify decisions say it’s for decision say why decision is needed say when it will be applied ask for decision explain say ask 3. quantify 2. explain 1. say example 5scom consulting
25. 3. content what will be communicated to your audience? = 3 nd most important question don’t forget that messages can also be said! not included missing hidden included selection content 1 content 2 content 3 ... content 4 your content written oral ... delivery mode commercial presentation commercial presentation 5scom consulting
26. components objectives audience content media timing + + + + components commercial presentation example example of context content form show investments approved = executive management = project description = beamer + printed = 20’ = executive summary introduction status issue / needs solution description benefits risks / opportunities business case scenarios planning / next steps decision needed 5scom consulting
28. 4. media commercial presentation how your presentation will be distributed? = 4 th most important question always adapt your content to media! media colors beamer + print email greyscale laptop + print ... ... web ... beamer computer ... printed remote hybrid projected 5scom consulting
35. story structured approach to translate messages into clear stories 1. strong start 2. scenario 3. action 4. happy end! 5. anticipate commercial presentation 5scom consulting
36. story memories message attract storyline: manage the emotions translate your message into powerful story matching audience‘s expectations commercial presentation title slide1 slide2 slide3 slide4 slide5 slide6 slide7 slide8 slide9 slide10 before after start 1 key mom ent 2 end 3 5scom consulting
37. strong start you never have a second chance to make a first impression
50. components = ideas introduction achievements solution opportunities revenues proposal benefits what if no go planning issue risks status costs from-to scenarios features decision action plan strength business case alternative evolution what if -30% next steps requirements conclusion weaknesses figures description past activities threat … what is needed in your presentation? - illustrative commercial presentation example 5scom consulting
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76. speed learn how to win lot of time by using right approach & tools 1. method 2. templates 2. recycle 4. tools 5. shortcuts commercial presentation 5scom consulting