5th Finger Co-founder and Vice President Steen Andersson gave this presentation to an Ad:tech San Francisco audience on April 22, 2009.

1. MORE THAN MESSAGING.
5thfinger
www.flickr.com/photos/35798967@N08/3307330817

2. 1. What We
Do
Ad
networks Creative Case quot;
&
&
Study
Post Click
2. Mobility Planning
Targeting
3. Innovation @ 5th
4. Example: Mobile Elements
http://www.flickr.com/photos/11266609@N00/2872069583/
Presenter: Steen Andersson Co-Founder & Vice President
5thfinger

3. 3G
orks
w Netw
Slo
5thfinger

4. dsets
d Han
e
ower
nder P
U
5thfinger

5. But finally…
5thfinger

6. etworks
Better N
&
ndsets
etter Ha
B
5thfinger

7. Tapping into context.
5thfinger

8. So, as an advertiser, what are the critical
things you need to know about mobile?
http://www.flickr.com/photos/15360147@N03
5thfinger

9. Know your mobile Ad Networks…
High Trafficquot;
Volume
Direct Response
Branding
(Long Tail of Publishers)
(Premier)
Chart: North American Ad Network
Lower Traffic Volume
Inventory Mix (Source 5th Finger)
5thfinger

10. so once you've chosen your networks, how
does one go about targeting?
http://www.flickr.com/photos/23142766@N08/2845797907
5thfinger

11. what about the latest banner formats?
5thfinger

12. Click to Purchase (Amazon)
OUT ON
DVD & BLURAY RIGHT
NOW!
5thfinger

13. Click to Purchase (iPhone)
5thfinger

14. Interactive & Video Banners
5thfinger
© 5th Finger 2009

15. how do we drive ROI post click?
5thfinger

16. Beyond the Banner (Driving ROI)
Click to Call
Branded Content Downloads
SMS Alerts
WAP Coupons
Videos (Trailers, etc)
E-commerce
Sales Promotion
Sweepstakes
SMS Coupons/Vouchers
Download Mobile Wallpapers
5thfinger

17. 5thfinger

18. Click to Call
“Hello, welcome
to Verizon…”
Call to
188-332-4307
Duration 4s
5thfinger

19. Store Locator
COFFEEHOUSE COFFEEHOUSE
LOCATOR LOCATOR
Enter your zip‐code:
SUBMIT
5thfinger

20. Retail Coupons/Vouchers
CLICK HERE
Check out our new summer
Get the latest styles! styles. Visit your local SGH and
Enter your phone number give them the code “SGH008”
here to receive coupons to receive 10% your next
and more: purchase of $100 or more.
GO
5thfinger

21. Lead Capture
Register for a test drive:
Thank you for your interest.
Your name
SUBMIT
We will be in touch soon.
Your Mobile #
5thfinger

22. CRM & Loyalty
UR now on the
TY 4 signing up 4
Subscribe for Victoria’s VS mobile list! Look
Victoria’s Secret text
Secret Mobile Alerts for exclusive offers,
messages. Reply “Y”
Enter your phone number event coverage &
to get up to 4 msg/
new product info.
here: month.
GO
5thfinger

23. Sweepstakes
Win a new iPhone 3G phone!* Enter your Name and
THX. You’ve been
Mobile # to enter:
Click Here to Enter entered in the draw.
Your Name
Or text WIN to 95294 Winner drawn on
12/31. Std msg rates
*Winner drawn on
Mobile # apply.
12/31/2008.
SUBMIT
5thfinger

24. Why mobile works for
Land Rover…
5thfinger

25. Extending Reach…
Mobile Web provides
an average of 14%
lift in audience over
the Home PC
Audience
PC Home
Mobile:
119,876,000
38,083,000
Source: Nielsen Mobile
TotalWeb Report Q1 2008
5thfinger

26. f page
Larger % o
vs PC
real estate
5thfinger

27. 5thfinger

28. On average, for the
InsightExpress®
High Click studies ran for last 12
Through months, mobile
Rate (CTR): provided 5X lift (in
1.5% aver
brand metrics) over
that of Internet ad
campaigns
5thfinger

29. LAND ROVER
Moving from
PC to Mobile...
5thfinger

30. $1.6M digital media
budget goes to mobile…
5thfinger

31. MORE THAN MESSAGING.
New York Office
San Francisco Office
+1 646 578 8202
+1 415 294 2040
Sydney Office
+61 2 8307 7888
5thfinger