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6S Academy:Social Media forLaw Firms:Do’s and Don’ts,[object Object],May 17, 2011,[object Object],Chris Breikss,[object Object],6S Marketing  ,[object Object]
About Me,[object Object],President, 6S Marketing,[object Object],Founded 6S in 2001 (10 years!),[object Object],Expert in SEO, SEM, and Social Media,[object Object],Speaks at, sponsors, and attends industry events across North America,[object Object]
Our Team,[object Object],6S Marketing  ,[object Object],Skilled, dedicated and industry-savvy team of 25 employees,[object Object],Project managers have 4 to 10+ years SEM experience,[object Object],Worked with 400+ clients,[object Object],BC’s Top Ten company to work for in 2010  (BC Business Magazine),[object Object]
Agenda,[object Object],Facebook,[object Object],Twitter,[object Object],LinkedIn,[object Object],Email Marketing,[object Object],Blogs,[object Object],Social Media Strategy,[object Object],Examples in the Legal Industry,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Objectives,[object Object],Principles of social media,[object Object],Keys to social media,[object Object],Social media solutions offering the greatest ROI,[object Object],Ethical, liability and practicality ,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Goals,[object Object],Increase brand awareness,[object Object],Drive traffic to the website,[object Object],Increase client contact and engagement,[object Object],Streamline online marketing efforts,[object Object],Increase billable hours,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Principlesof social media,[object Object],Relationship,[object Object],Engagement,[object Object],Strategic networking,[object Object],Establishing a word of mouth reputation,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Keys tosocial media,[object Object],Listening,[object Object],Offering value,[object Object],Establishing trust,[object Object],Engaging in existing conversations,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Solutions withthe greatest ROI,[object Object],Blogs and RSS Feeds,[object Object],LinkedIn,[object Object],Twitter,[object Object],Facebook,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
“Facebook facilitates the sharing of information through the social graph, the digital mapping of people's real-world social connections.” ,[object Object]
FacebookStats,[object Object],[object Object]
Over 600 million active users as of January 2011
42% of the North American population has a Facebook account
One in every 13 people on the entire planet is on Facebooksource: Social Media Today,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Facebook Activity,[object Object],[object Object]
Average user is connected to 80 pages, groups and events
Average user creates 90 pieces of content each month
More than 30 billion pieces of content (links, news stories, blog posts, notes, photo albums, etc.) are shared each monthsource: Facebook,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Facebook Mobile,[object Object],[object Object]
People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products source: Facebook,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Facebook Business Pages,[object Object]
Social Media for Law Firms
Why Use Facebook?,[object Object],[object Object]
Generate new leads
Reinforce customer loyalty and satisfaction
Reinforce position as an industry leader in your field of practiceChris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Advertising on Facebook,[object Object]
Facebook Advertising,[object Object],[object Object]
Pay only for clicks (pay-per-click, PPC)
Facebook has a very high volume of ad delivery
Low cost
Drive to Facebook Business Page or WebsiteChris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Facebook Targeting,[object Object],Demographic Targeting,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Facebook Targeting,[object Object],Geographic Targeting,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Facebook Targeting,[object Object],Targeting Interests,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Facebook Analytics,[object Object],Media Consumption,[object Object],Fan Page Interaction,[object Object],Fan Growth,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Facebook Places,[object Object]
Who. What. When. And Now WHERE.,[object Object],Facebook – with its population of 500 million plus – offers an invaluable marketing opportunity in the form of Places.” ,[object Object],Kevin Barenblat, CEO, Context Optional  ,[object Object],“,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Facebook Places,[object Object],Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Social Media for Law Firms
Why Use Twitter?,[object Object],[object Object]
Monitor what are people saying about your firm
Leverage content that you have developed (i.e. blog posts)
Get social referrals from your network
Become a source of news and an industry leaderChris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Social Media for Law Firms
Twitter: Goals,[object Object],[object Object]
Increase awareness?
Extend reach of marketing initiatives?
Online content distribution plan?
Increase traffic to website?Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
What should we talk about?,[object Object],[object Object]
Comment on other people’s tweets
Stick with the conversation
Build relationships
Don’t be a ME! ME!Chris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
What should we talk about?,[object Object],[object Object]
Have you tweeted about being here?
Have you checked in on Foursquare or Facebook Places?
@chrisbreikss         @6S_MarketingChris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]
What should we talkabout?,[object Object],[object Object]
Promote other’s content like articles that you find interesting or relevant to your field of practice
Re-tweet people that you want to build relationships withChris Breikss, President | Law Firm Social Media: Do’s and Don’ts,[object Object]

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Social Media for Law Firms

Notes de l'éditeur

  1. •             The principles of Social Media: relationship, engagement, strategic networking, and establishing a word of mouth reputation•             The keys to Social Media: Listening, offering value, establishing trust, and entering existing conversations•             Social Media solutions offering he greatest ROI: RSS Feeds, LinkedIn, Blogs, Twitter, and Face book•             Ethical, liability and practical concerns.   How the benefits outweigh the risks - know the risks they are important to the development of a Social Media Strategy.