This document provides information about Mike Hamby, a real estate agent. It includes his contact information, awards and accomplishments in real estate sales, and strategies he uses to market properties. Some of his marketing strategies include professional photos and videos of listings, signage, flyers, open houses, and placement of listings on many real estate and realtor websites to maximize exposure. The document emphasizes Mike's use of the latest technology and marketing approaches to sell homes effectively.
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Hamby Marketing Plan
1.
2. (Direct) 410-224-7184
(Cell) 443-226-4901
(Office) 410-224-7100 x184
(Email) Mike@CallMike.org
#1 on Google
#1 on YAHOO
#1 on BING
#1 on AOL
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3. keeping it
technology has changed ...
but people really haven’t.
I have spent years developing one of the most
dynamic websites for home sales and searches
available on the internet, sharing a proprietary global
network of my real estate resources with you. I am
passionate about skating on the cutting edge of
technology.
But what is really most important to me?
people.
The most rewarding part of my job is building
relationships that last a lifetime. Nothing takes the
place of a friendly phone call to a client or an
animated conversation over a cup of coffee. So I will
keep open the lines of communication that really
make a connection.
Email’s great but you can never delete a hearty
handshake and a smile.
4. • Over $80 Million in Settled Transactions
• Champion’s “Rookie of the Year” - 2005
• Champion’s “#1 Best of the Best” Agent - 2009
• Champion’s “Best of the Best” Ranking … 2005 - 2011
• Agent Ranking: #1 in Annapolis Region … 2007, 2009
• Agent Ranking: Top .5 % of the Nation … 2005 - 2011
• Top Producer … 2005, 2006, 2007, 2008, 2009, 2010, 2011
• “Realty Alliance National Sales Award” … 2005 - 2011
• Multi-Month Member in the “Million in a Month Club”
• Nationally Award-Winning Website … 2007, 2008, 2009, 2010, 2011
• Advanced Access’ “Most Impressive Website” … 2008
Champion Realty
Hall of Fame Inductee
2008
Over $95 Million
in Sales!
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5. • Licensed Realtor ®
• Memberships:
• National Association of Realtors ®
• Maryland Association of Realtors ®
• Anne Arundel County Association of Realtors ®
• Metropolitan Regional Information System
• Master’s Club
•AA County Professional Standards
• Advanced Designations and Studies:
• Certified Residential Investment Specialist (CRIS)
• Certified Historic Property Specialist
• Principles & Practices of Real Estate Course
• Sales Mastery Post-license Course (Champion Realty, Inc.)
• Chris Coile’s Fast Track Seminar (Champion Realty, Inc.)
• Professional Contract Negotiation Course
• “Green Home” Technology Coursework
6. HOMES SOLD by Michael Hamby Average*:
Percentage of List Price Received at Settlement: 97.2%
Average Days on the Market: 39.4
* Results as of 10/25/2011
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7. I am committed to providing you with the highest quality
service and guidance, using my professional experience and
the most advanced techniques and technology developed
over my years in real estate.
I promise honesty and integrity every step of the way. I
promise only what I can deliver. Even when it isn’t what you
necessarily had hoped, you can be assured of the truth.
I promise to be available.
You will find me when you need me and will not be frustrated
by dealing with machines and endless messages. My direct
phone is my most efficient connection and I encourage you
to contact me at 410-224-7184 first. I generally accept calls
from 8:00 am until 7:30 pm, or contact me at :
I offer knowledge.
I am thoroughly experienced in every facet of residential and
investment real estate. My knowledge is yours. Your questions
will be answered quickly and accurately.
I am a powerful negotiator with a commitment to securing the
very best possible results for my clients. I especially enjoy this
portion of a transaction and excel in reaching your
future goals.
8. Showings:
Showings are for your benefit, therefore, please make every effort to
have your home ready and available to show at all reasonable times.
The lock box will remain at the property until closing so that the house is
accessible for the final walk-through and inspections. I will need to
keep a key in my office until the property has closed.
Utilities:
On vacant properties or before closing on your current property, utilities
must be available and in working order. “Walk-throughs” for agents,
prospective buyers and home inspectors must be done with utilities on.
Ancillary Services:
Any services that are recommended by me are performed on an
informational basis only and are offered solely as a convenience.
Offers:
In all cases, I try to present any offers at your home or in Champion
offices at 711 Bestgate Road, Annapolis. The office provides any
copies, teleconferencing, addendums and forms that may be
necessary. For out-of-town sellers I will, of course, utilize facsimile
DocuSign and mail services as necessary.
Appraisals:
Appraisals by proven qualified appraisers will ensure that your property
is appraised at the highest possible value.
Inspections:
Home inspections can take up to three hours. Often the parties will
accompany the inspector during that time.
As this service is paid for by the Buyer, the Buyers Agent
will accompany the inspector.
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9. • Easy to manage showings and
feedback! Agents can schedule
a showing by either dialing an
800 number or signing up on the
web at Showings.com.
• Accessible. The CSS Call Center
is open 33% longer than standard
real estate offices and the
website responds 24-7 for
appointment scheduling.
• Informative. Sellers receive phone
calls, e-mail or text messaging
notifications of showing
appointments! Easy-to-read
feedback reports and
comprehensive showing histories
are available 24-7 online.
• Efficient. Professional and
courteous customer service
representatives are dedicated to
each home appointment
scheduling call.
• Results. CSS properties are easier
to show, resulting in increased
exposure to more buyers and
potentially a faster sale!
10. In a rapidly changing world, we need
feedback from the market to know
if we are on track.
Through ListHub, we can track where
are listings are being viewed, how
frequently, and while not by specific
individual, we can characterize the
type of buyer looking at your listing.
This tells us how Internet marketing is
working.
From our own website we are able to
generate reports on Showing Time
appointment requests and also
monitor traffic viewing your property
listing.
Through CSS we are able to get
feedback from agents who have
shown your property to get detailed
market intelligence about property
condition and the list price.
With good market research we are
able to adapt the marketing plan to
current demands and get your
property sold.
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11.
12. • Higher net proceeds
• Sale in shorter period of time with the least amount of inconvenience
• Exposure to more prospects
• Increased showings by Buyers’ Agents
• Increased response to marketing
• Less chance of property becoming “stale”
• Ultimately, $$$$$ “SELLING for the most money!” $$$$$
• Approximately 80% of the market
activity occurs during the first 6
Showings
weeks of your listing.
• (30% in the first 21 days!!!)
• Longer market time usually results in
repeated price reductions and a
lower sales price.
• An overpriced property limits the number of qualified Buyers.
• An overpriced property is less likely to be shown.
• An overpriced property may be shown to make other listings more attractive.
• An overpriced property exposes your home to the wrong buyer.
You want positioning in highest of the SOLDs and the lowest of the ACTIVEs!
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13. On the average, Buyers inspect 45 homes
before choosing one to BUY!
44 other homes are directly competing against yours!
14. The pricing pyramid represents the percentage of qualified
buyers in the marketplace that will view your property based
on the price and terms offered.
2%
10% Over Market Value
30% 5% Over Market Value
60% Fair Market Value
80%
5% Below Market Value
92%
10% Below Market Value
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15. Value Value
$450,000 $________
$9,000 Well $20,000 Well
Water is Water.
Value is determined by what a Buyer gets OUT of
a product, NOT what you have invested IN it.
16. The most serious pitfall of overpricing is that it
inadvertently helps the neighbors
to SELL their home!
Pitfall thinking and misconceptions include:
• I paid top dollar when I bought and I want to recoup my money!
The market determines today’s price.
• I am moving up and need every dollar out of this house!
Your next purchase price does not determine your sales price.
• Sellers’ needs!
A purchaser’s offer is not predicated on the Sellers’ needs.
• Over-improvement!
Improvement does not necessarily increase the value of a property.
• Lack of factual data!
Do not rely on rumor vs. current market data.
• Bargaining room!
Fair market value can be supported by facts.
• Lack of motivation!
Prolonged marketing time negatively impacts the price.
• Lack of showings by Buyers’ Agents!
Buyers’ Agents are enthusiastic about showing well-priced properties.
• I want to start high! I can always come down.
Your over-priced property will not compare favorably to the other
properties that are priced correctly in that price range.
Buyers may not come back for a second look even if the price is
lowered. They’ve moved on!
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18. Real Estate marketing is a time sensitive endeavor and must be
planned carefully to extend over the period that your home is on the
market.
Based on my previous successes, I will set up a timeline to market your
home using proven avenues of advertising visibility and exposure aimed
at specific audiences.
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19. Primary Information Sources
Matures Boomers Gen X Millennials
Born 1925-1941 Born 1942-1965 Born 1966-1980 Born 1981-2001
Daily Internet Internet Internet
Newspaper
Network News Cable News Email Texting
Children Magazines Cable Word of Mouth
Internet Texting Wikipedia
DIY Shows
Social
Networking
21. Historically Today
Real Estate Agent 38% 38%
Internet 15% 37%
Yard Sign 16% 11%
Friend/Neighbor/Relative 7% 6%
Home Builder 7% 4%
Newspaper Advertisement 5% 2%
Knew the Seller 5% 2%
Home Book or Magazine 2% *
22. Through List Hub and Homeservices.
we maximize your property’s
exposure locally, nationally and
worldwide!
We push your complete listing
to over 250,000 websites around
the world.
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23. I offer enhanced Showcase Listings on
REALTOR.com, the number one real estate
website in the industry.
The Showcase Listing program is a real benefit
to my Champion sellers, including:
• Highly visible colored banners on all listings!
Increased amounts of photos and copy!
Timely Open House notifications!
Your home broadcast nationally!
Combined, Realtor.com, Champion and I make
an unrivaled marketing team!
24. When your listing is fighting for attention amongst all
the other properties for sale, we put your information
right at the point of sale - your front yard - with our
mobile websites.
Mike HambyHamby
Michael
410-224-7184
Our exclusive, high tech smartphone apps for 410-224-7184
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m.ChampionRealty.com allow anyone smartphone
access to a special version of CallMike.org and the
Champion Realty website with optimized speed and
functionality on mobile devices.
We meet the current need for instant information
head on with OMG, our GPS location-based texting
system.
A potential buyer for your house texts OMG to 59559
from in front of your property and they instantly
receive the price, house features and photos. The
OMG computer answers their need for information
while at the same time texting me, your listing agent,
the prospect’s cell phone number. I then complete
the loop by calling them and establishing a personal
connection, the essential step in the sales process –
even in this age of technology!
These new technological advantages result in:
• More showings of your property!
• Better qualified buyers that have seen your home
from the outside … and acted!
• Quicker response to buyer inquiries!
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25. QR codes, the latest bar code technology,
got their start in Japan, but their popularity
has exploded in all areas of business and
marketing due to the amount of information
they can hold and distribute.
Whether it is vital contact information, a text
message, a video link or website link,
website QR codes are easily readable by
today’s smartphone QR Reader apps and
are changing the way to sell real estate!
An agent using QR codes to market your
property with print media and signs will
capture your potential buyer right in the
palm of their hand, long after their
newspaper classifieds have been pitched.
26. Michael Hamby
REALTOR®
Everybody is watching YouTube today! It is especially popular with the X and Y
generations. Since all the eyeballs are there, your property should be there,
too! We use a professional production company to write a script, narrate with
voice-over talent and produce a dynamic YouTube video.
We also have 3 web-based TV channels, designed around price breaks set at
the different financing thresholds available for today's qualified buyers -
FHA/VA, Conventional and Jumbo.
By forwarding a simple link, your YouTube video can be sent to anybody who
has access to email!
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27. I make use of the latest in marketing technology available in this
century! Your home will be listed on my websites:
CallMike.org , FineHomesinMD.com , Mike-Hamby.com ,
HambyRealEstate.com , ChampionRealty.com ,
BloggingAnnapolis.com , BloggingPotomac.com and
HometownAnnapolis.com .
Your property will also be linked and available to internet users logging
onto Realtor.com , HomesDatabase.com and WashingtonPost.com .
Worldwide users will be able to access the information and contact us
easily regarding viewing and purchasing your home!
28. Let the world take a Virtual Tour of your property online!
• I provide multiple exterior and interior professional photos of your
property posted on multiple worldwide websites!
• I showcase the outstanding features and amenities of your property!
• I differentiate your property from those marketed with a single photo!
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29. The professional photos taken of your home will be uploaded to MRIS
(Metropolitan Regional Information Systems, Inc.), the real estate
industry’s multiple listing service. Property details and special remarks will
be entered into the MRIS network which is queried and accessed by
thousands of Realtors® seeking homes for their qualified buyers.
30. My distinctive signage posted immediately upon listing, is highly visible,
professionally designed and expertly sited on your property.
Your property will be tastefully and prominently advertised for maximum
exposure to drive-by potential Buyers with easy agent contact options
by phone and internet!
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31. My flyers and brochures will be available at your home for all buyers
and agents who tour your home. Materials will include digitally printed
photos, detailed features and community information.
Regionally distributed flyers featuring your property are delivered to
attract active agents/brokers’ interest, leaving a long-lasting impression
resulting in more showings.
This gives the potential buyer a professional visual reminder and places
your property ABOVE the competition!
32. Flyers of your property will be distributed directly to area real estate
agents so that they will be immediately aware of your home on the
market, its special features and the contact numbers to book showing
appointments!
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33. Featuring special materials (flyers, etc.) and light refreshments, Open
Houses will be held to showcase your home at its very best to potential
buyers and real estate agents. The events will be advertised through
flyer distribution and local media. Special signage will be erected prior
to the day of the event to attract drive-by attention and possible buyers!
34. I mail custom designed postcards to neighbors and target markets in
your area announcing your home as a new listing! Monthly mailings to
professional real estate organizations, surrounding neighborhoods and
targeted demographic groups get your property in front of the right
audience in a timely and effective campaign!
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35. We take your listing worldwide!
We offer you all the services you need to move across town or around
the world. Our experienced relocation teams are available to provide
the insight and information needed to provide out-of-area as well as
local exposure.
Paired with our powerful local marketing, this expanded exposure
means more potential buyers will see your home in the critical early
stage of the home search process.
Major Corporate Relocation Clients:
Maximize the exposure of your home to transfers!
Motorola FMC
Secret Service CIA
Dept. of Agriculture FBI
Bank of America FDA
Montgomery Ward DEA
Bureau of Prisons FMC
Kraft Foods … and more!
Baltimore Air Coil
US Postal Service
Greyhound
Chrysler
36. “When we were moving to Annapolis in 2006, Michael worked hard on multiple
house-hunting trips to find just the right house for my family. It was a pleasure to
work with Michael and I recommend his services highly.”
Joanna Conti
Top Qualities: Great Results, Personable, Expert
“Michael is a complete professional, a REALTOR ® for whom I have true respect.
I have an ongoing working relationship with him, and he is the most thorough
agent that I have ever worked with. I look forward to future business with him!”
Karl D. Domin
Top Qualities: Great Results, Personable, Expert
“Michael is a true professional and an expert in his field. He guided us quickly
through all steps to the final goal. We were extremely pleased and impressed
with Michael and highly recommend him and his team to all those looking for
real estate advice and service, especially in the Annapolis, MD area.”
Denis Doyle
Top Qualities: Personable, Expert, High Integrity
“Mike provided great service to my family over a number of years as we tried
to market and sell our home from a distance, in an extremely depressed
market. We found his marketing and, more importantly, pricing strategies to be
right on and highly effective. We were able to sell our home and I would
recommend his services to anyone.”
Lee Dingman
Top Qualities: Great Results, Expert, Creative
“We would sincerely like to thank you and your staff for all your help in the
purchase of our new condo in Annapolis. Our closing process went very
smoothly and we are very excited to now be "homeowners.” Thanks again for
all your patience and expert advice.”
Brian Ross & Carrie Gerlhi
Top Qualities: Patience, Expert Guidance
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37. “A huge thanks for all of your efforts in helping us sell our country home. After
trying to sell our home by ourselves without success, we listed with another
company. After they didn't sell our home, Hamby Real Estate contacted us, but
we chose yet another firm to represent us. After more than several months of
being on the market, we were very frustrated, but again, your firm contacted
us and we decided to list with Hamby Real Estate Group. To our amazement,
you not only brought us one offer, but TWO within 30 days. Now we are sold
and closed. We were very motivated to sell our house, because while our
home was on the market, we owned another property several hours away. We
are convinced that everyone should start out with Hamby Real Estate Group,
and their house will be SOLD!”
Warren & Mary Klein
“I would like to thank you for all your patience and expert help in the purchase
of my new condo. I went through many ups and downs during the sale process
and your staff was always there to answer my questions and help me to feel at
ease with everything. I would highly recommend your company to anyone
interested in real estate. Again, thanks for all of your help!”
Joyce Samuels
“Just a quick note to let you know how pleased I am with your company. I
needed to sell my home quickly so I listed my condo with you, and 18 days
later I had an accepted offer! Your whole team worked well together, and I'm
impressed with the way the marketing, prospecting and closing were handled.
I really like that there was always someone available to answer my questions. I
look forward to working with Hamby Real Estate in the future!”
James Traynor
“We want to thank the Hamby Real Estate Group for selling our home so
quickly! We listed our home with Mike Hamby and within a week we had a total
of 3 showings, and 2 of those wrote offers for the house. A few days later we
had an accepted offer. The “For Sale” sign was just barely installed when a
"SOLD" rider went on! The closing department paid close attention to every
detail, and really made the whole process easy. We are very happy with the
Hamby Team and would recommend them to everyone!”
Mike & Tanya Martin
38. Champion Realty, Inc., has been helping
families buy and sell property in Anne
Arundel County and the Chesapeake
Bay region since 1987. Whether you want
to buy or sell a home or are seeking
commercial or investment properties,
Champion Realty, Inc., has real estate Chris Coile Jon Coile
Chairman President
offices throughout Anne Arundel Co. and and CEO
Maryland’s Eastern Shore to serve you.
Champion Realty’s Full Service Advantage
Champion offers Mortgage, Title & Insurance Services
that provide the convenience and security of
One-Stop Shopping!
• Extremely competitive pricing
• 100% Financing, CDA, Rural Home, Investment
• VA, FHA
• In-House underwriting for quick approvals
• Instant credit reports for pre-approvals
• Qualified mortgage, insurance and title industry professionals
• Title Attorney on staff to resolve title issues
• Multiple settlement locations for your convenience
By making it easier for our Buyers,
we make every transaction “seamless”
for our Sellers.
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39. Champion Realty, Inc.
A Partner Company of
A Berkshire Hathaway Affiliate
Champion Realty, Inc. is the exclusive
partner company for HomeServices of
America in the Mid-Atlantic region.
- Warren Buffett
HomeServices of America is the second
largest independent provider of real
estate services in the nation. In 2001,
HomeServices joined Warren Buffett’s
Berkshire Hathaway, a solid testament
to Mr. Buffett’s shared belief in our vision
for the future of real estate and the
dedication to exceptional service.
HomeServices has a distinct advantage
when it comes to reaching customers
and fulfilling their product and service
needs. First, through our highly
recognized local brand name real
estate brokerage firms, we establish
solid relationships with our customers as
they buy or sell a home. Second, we
offer our customers an opportunity to
streamline their home transaction
process. HomeServices' philosophy of
one-stop-shopping covers “contact to
closing” with complete dedication to
streamlining and simplifying the home
ownership transaction.