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The Future of Vertical Search Engines

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Ted Drake
Ted Drake

This was presented at the www2009 conference in Madrid, Spain. It highlights emerging trends in vertical search engines and how the future sites will build new relevancy strategies.

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The Future of Vertical Search Engines Ted DRAKE Yahoo! France WWW2009, Madrid 22 April 2009
Yahoo! BOSS More Freedom - More Data - More Control Vik Singh - Yahoo! BOSS Architect
Yahoo! Query Language ,[object Object],[object Object],[object Object],[object Object]
Google App Engine ,[object Object],[object Object],[object Object],[object Object]
oAuth ,[object Object],[object Object],[object Object],[object Object]
Yahoo! Developer Network Developer.Yahoo.Com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Past - Present - Future of Search Construction
Future of Relevancy
Location Based Relevancy ,[object Object],[object Object],[object Object],Map generated by FirePin application on iPhone
Location Based Relevancy ,[object Object],[object Object],[object Object],[object Object]
Secondary Sources Wikipedia, Craigslist, Government Data… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Foo ,[object Object],[object Object],[object Object],[object Object]
Real Time Events ,[object Object],[object Object],[object Object]
Internal + External Data Sources BOSS ,[object Object],[object Object],[object Object],[object Object],BOSS “Vertical Lens” defines what internal data BOSS should index as well as your preferred external sources.
Offline Analysis Coloralo requests extra images, caches them, and analyzes them for relevancy. Coloralo finds coloring book images.
Vertical Focus ,[object Object],[object Object],[object Object]
Go Beyond the Web Site ,[object Object],[object Object],[object Object]
Go from Search to Action ,[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Future of Vertical Search Engines