4. The Lean Startup provides a
scientific approach to
creating and managing
startups and get a desired
product to customers’ hands
faster.
- Eric Ries
4
21. Empathy Maps
What does he
Think & Feel
What really counts?
Worries and aspirations
What does he
What does he
Hear
See
What friends say
What boss says
What influencers say
Environments
Friends
What the market offers
What does he
Say and Do
Attitude in public
Behavior towards others
Pain
Gain
Fears, Frustrations, Obstacles
Wants/needs, Measures of
Success, Obstacles
www.xplane .com
21
27. Capabilities support the Goal
Capability ->
Rapid
Delivery
Goal ->
Capability ->
Increase speed to
customer delight
Deep
Customer
Empathy
<- Capability
Continuous
Learning
27
28. lead time
cycle time
build time
Rapid
Delivery
Increase speed to
customer delight
5 whys
# of pivots
# of experiments
Deep
Customer
Empathy
net promoter
# of interviews
retention
Continuous
Learning
28
29. Tasks ->
Incremental
Funding
Continuous
Integration
Create tasks that support
the capabilities.
Rapid
Delivery
Small batch
work
Kano
Analysis
Increase speed to
customer delight
Validate
Columns
Tasks ->
Continuous
Learning
A/B
Testing
Deep
Customer
Empathy
Passionate
User
Experiments
Customer
Interviews
<- Tasks
5 Why
Training
29
31. Create a backlog of the work
To Do
Decompose
In Progress
Done
Continuous
Integration
Validate
Columns
Customer
Interviews
Passionate
User
Experiments
31
32. Pull the work through the board
To Do
Decompose
In Progress
Done
Continuous
Integration
Validate
Columns
Customer
Interviews
Passionate
User
Experiments
32