Facebook and Twitter for your Non Profit

Facebook and Twitter
For Your Non Profit

Tips and Tricks for Enhancing
Your Brand and making it “likeable”

Presented by Cathy Rodgers
Seven Waves Marketing

Facebook.com/sevenwaves www.7wavesmarketing.com

Facebook founder Mark Zuckerman


• Over 900 million objects that people interact with
(pages, groups, events and community pages)

• Average user is connected to 80 community
pages, groups and events


• Average user creates 90 pieces of content each
month

• More than 30 billion pieces of content shared each
month. (web links, news stories, blog posts, notes,
photo albums, etc.)

Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics


• There are more than 150
million active users currently
accessing Facebook through
their mobile devices.

• People who use Facebook
on their mobile devices are
twice as active on Facebook
than non-mobile users.


Referrals

68% of U.S. facebook users are more likely to buy on a
positive facebook friend referral
- eMarketer


Create a Page for your Business

http://www.facebook.com/pages/create.php

Or search “create” in your fb search bar

Or find a page you like and go to the bottom:
“Create a Page for My Business”


You must have a personal page
in order to create a business page.


You Could be Shut Down

“Profiles represent individuals and must be held
under an individual name, while Pages allow an
organization, business, celebrity, or band to
maintain a professional presence on Facebook.
You may only create Facebook Pages to represent
real organizations of which you are an authorized
representative. “


1. Establish your Name / Brand / Intent before Starting

• A strategy is important

• facebook will not let you change the name of your page
so get it right the first time.

• Designate a backup administrator


1. For all Non Profits and Small Business Owners
Be sure to click

“Local Business” – Not “Brand”

1. This will let give you an additional information
box on your home page

3. Or you end up with only a “founded in” box


2. Photo / Logo Size

• Expand beyond your Photo / Logo

• Avatar of your Logo displays at 200 pixels wide by 520 deep


2. Sizes

200 x 500 px

200 x 545 px

200 x 600 px

Thanks to www.Clear-River.com


After uploading large
image, click back on
“Change Picture”

Edit Thumbnail size

Slide box over image
to select thumb


Create new tabs and choose where
new users will land when coming from the net


Monthly fee for hosting
Graphics

* Caution: You want to own all the
information for your brand, don’t
depend on other sources / even facebook.


• Edit photos with

• Hootsuite

• Schedule facebook or Twitter posts on hootsuite


• Your Calendar

Turn your events into a 140 character note
on Twitter

Create an Event on facebook

Avoid Attachments


Log into your page 1-2 times per day

1. To answer all inquiries

2. To check for spam

3. Currently there are no notifications
when someone makes a comment
on your page


Most Under-utilized Feature

In the box directly under “suggest to friends” where
you see “write something” and above the info/hours
of operation box.

Put your personalized info here – along with a link
to your website(s)


Reminder: Facebook is Worldwide

1. What if they land on your page? What will they see?
Be sure to put your location – you now manage
a mini-website / make everything is intuitive for your
audience

2. Info Tab – Be sure to fill out all information


Add Your Blog to Your Page with a tab


Search for FBML Application

To create a Landing Page Tab

FBML allows you to drop in custom
code with graphics


Bring it all to facebook
with Involver.com


Add a Newsletter Subscribe Form to your Page

with an Auto Responder


How will they find you?

Set up your Facebook URL
(after 25 fans)

Be found on Google

Go to: http://www.facebook.com/username/


Now you have a Link to Share

Go to: http://www.facebook.com/MySavannahBiz

When someone “likes” your page it shows up in
their newsfeed …


It’s easy to update your fans

Go to Edit page / then “Send an Update”

Turn the Town Purple!
Savannah Memory Walk
You are Attending
Share
Public Event


Need some Leads?

•Suggest to your friends

•Buy an Ad on Facebook for some exposure.

•Promote with an icon Link on your
Website / Blog

•Promote with a Like Box


• Ask some open ended questions

• Offer exclusive coupons or specials

• Allow your fans to post comments + photos

• Make it fun!


• Post more images & tag for better
engagement

• Post news before noon – traffic is usually up
7:30 – 9:00 am / around noon / 7:30 pm – 8:30

• Trivia: Friday is one of the best
days to post news


http://www.facebook.com/insights/


Twitter.com

• Twitter is getting your text message to someone
via their phone (Prime spot)

• Sign up on the home page

• Put some thought into your Twtter ID, which
will be the brand you are identified with

• Save your passwords and have a backup for
your account


• Twitter will make suggestions on who to follow
based on your location – to get you started.

• Follow other people and companies that you
are interested in and who you want to follow
you via the “search” bar.

• Make sure you upload a photo or logo and fill
in a description of your company so you will
be authentic and don’t follow others w/o photo.


• Be sure to follow others:
> You could be perceived as a spammer by
not following others.

• Search for topics by putting the # symbol in
front of your term

• Don’t just talk about yourself

• Help promote things going on in your community


• Don’t use Twitter as a place to “vent”

• Say hello to others by using the @ symbol

• Use the “RT” in front of @7wavescathy to
promote a message that person sent


15 Learnings from the Top 50 brands in facebook
Slideshare.net

Social Media Examiner.com

Social Media Today.com


How to Set-Up a Facebook Page
For Your Business

On Twitter @7wavesCathy

Presented by Cathy Rodgers
Seven Waves Marketing


Facebook and Twitter for your Non Profit

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