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Advanced Keyword Research
By: Gaganpreet Singh
www.CreativeBloggingIdeas.com
•
•
•
•
•
•
•

1. What are keywords
2. Types of keywords
3. Different research strategies for different
types of keywords
4. Keyword Analysis
5. Keyword Finalization
6. Tools Used For Keyword Research
7. Bonus - Keyword Research Mythbuster
Presentation
Keywords
•
•
•
•

Key + Word = Important + Word
Every word is not keyword
Words that drives profit is keyword
Profit = Words that makes us money
Right Keyword
• Right Keyword = Right Targeted Traffic
• Right Keyword = Right Traffic Volume
• Wrong Keyword = Wrong Traffic
• Before understanding Keyword Research, we
need to understand Purchase Funnel
Purchase Funnel

Awareness
Opinion
Interest
Action
Purchase Funnel
• First we need to create awareness
• Then consumer will form an opinion about
your product
• The opinion will create their interest in your
product
• Once interest is created, action is taken
Example
•
•
•
•

What is iPhone = Awareness Phase
iPhone 5 review = Opinion Phase
iPhone 5 price = Interest Phase
Buy iPhone 5 = Action Phase
Questions
Types of Keywords
•
•
•
•

Navigational Keywords
Transactional Keywords
Informational Keywords
Seasonal Keywords
– Cyclic
– Non Cyclic
Example
•
•
•
•

Navigational Keywords - Cars
Transactional Keywords – Buy Cars
Informational Keywords – How To Buy a Car
Seasonal Keywords
– Cyclic – Christmas Gifts
– Non Cyclic – 2013 20-20 Cricket Schedule
Keyword Research
•
•
•
•

Navigational Keywords – Do not go for it
Transactional Keywords – For Business Sites
Informational Keywords – For Blogs
Seasonal Keywords – Part of Transactional &
Informational
Transactional KWD Research – Business Sites
Assuming That Website Already Exists
1.
2.
3.
4.
5.

Explore your industry
Create a PSL Chart
Write 3-5 seed keywords
Research Child Keywords
Spy on Competitor Keywords
1. If targeting Google – “Keyword Planner”
2. If Targeting Bing – Research Keywords” Tool
Child Keywords – Business Sites
• Demo – Keyword Planner
• Bing “Research Keywords” Tool – DIY
Keyword Analysis
• How to Analyze Keywords – Later
Questions
Informational KWD Research – Blogs
• Assuming – You’ve a website
• Assuming – You’ve to create a website – Use
Flippa for market research - Demo
Questions
Seasonal Keywords
•
•
•
•
•

If you’ve a website –
If you don't have a website
Market Research
To explore Market – http://stats.grok.se/
To check if a keyword is Seasonal of Not –
Google Trends
Questions
Keyword Analysis
•
•

High Search Volume – Keyword Planner
Low Competition
–

Moz KWD Difficulty Tool :
https://moz.com/researchtools/keyword-difficulty
(paid)
– Keyword Revealer http://www.keywordrevealer.com/keyword_tool.php
- Free
Note: Only select keywords having Score less than 35-40

•

Low Competitors – Moz KWD Difficulty Tool
Recommended Tools For KWD
Research & Analysis
•
•
•
•
•
•
•

Keyword Planner
Bing “Research Keyword” Tool
Uber Suggest
Google Trends
Google Suggest
Long Tail Pro
Copy Competitor Keywords
Keyword Mythbusters
• High CPC Keywords will give high income –
Keyword Planner
• Monthly Income of a Keyword Formula Exists
• XYZ Tool is good for Keyword Research –
Almost all tools fetches Keywords using
Google/Bing API. Eg SEOMoz Uses Google API
• Keyword Analysis can be done using tools like
Market Samurai, Long Tail Pro etc.
Questions
Happy SEOing

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Advanced Keyword Research : 2014

  • 1. Advanced Keyword Research By: Gaganpreet Singh www.CreativeBloggingIdeas.com
  • 2. • • • • • • • 1. What are keywords 2. Types of keywords 3. Different research strategies for different types of keywords 4. Keyword Analysis 5. Keyword Finalization 6. Tools Used For Keyword Research 7. Bonus - Keyword Research Mythbuster Presentation
  • 3. Keywords • • • • Key + Word = Important + Word Every word is not keyword Words that drives profit is keyword Profit = Words that makes us money
  • 4. Right Keyword • Right Keyword = Right Targeted Traffic • Right Keyword = Right Traffic Volume • Wrong Keyword = Wrong Traffic • Before understanding Keyword Research, we need to understand Purchase Funnel
  • 6. Purchase Funnel • First we need to create awareness • Then consumer will form an opinion about your product • The opinion will create their interest in your product • Once interest is created, action is taken
  • 7. Example • • • • What is iPhone = Awareness Phase iPhone 5 review = Opinion Phase iPhone 5 price = Interest Phase Buy iPhone 5 = Action Phase
  • 9. Types of Keywords • • • • Navigational Keywords Transactional Keywords Informational Keywords Seasonal Keywords – Cyclic – Non Cyclic
  • 10. Example • • • • Navigational Keywords - Cars Transactional Keywords – Buy Cars Informational Keywords – How To Buy a Car Seasonal Keywords – Cyclic – Christmas Gifts – Non Cyclic – 2013 20-20 Cricket Schedule
  • 11. Keyword Research • • • • Navigational Keywords – Do not go for it Transactional Keywords – For Business Sites Informational Keywords – For Blogs Seasonal Keywords – Part of Transactional & Informational
  • 12. Transactional KWD Research – Business Sites Assuming That Website Already Exists 1. 2. 3. 4. 5. Explore your industry Create a PSL Chart Write 3-5 seed keywords Research Child Keywords Spy on Competitor Keywords 1. If targeting Google – “Keyword Planner” 2. If Targeting Bing – Research Keywords” Tool
  • 13. Child Keywords – Business Sites • Demo – Keyword Planner • Bing “Research Keywords” Tool – DIY
  • 14. Keyword Analysis • How to Analyze Keywords – Later
  • 16. Informational KWD Research – Blogs • Assuming – You’ve a website • Assuming – You’ve to create a website – Use Flippa for market research - Demo
  • 18. Seasonal Keywords • • • • • If you’ve a website – If you don't have a website Market Research To explore Market – http://stats.grok.se/ To check if a keyword is Seasonal of Not – Google Trends
  • 20. Keyword Analysis • • High Search Volume – Keyword Planner Low Competition – Moz KWD Difficulty Tool : https://moz.com/researchtools/keyword-difficulty (paid) – Keyword Revealer http://www.keywordrevealer.com/keyword_tool.php - Free Note: Only select keywords having Score less than 35-40 • Low Competitors – Moz KWD Difficulty Tool
  • 21. Recommended Tools For KWD Research & Analysis • • • • • • • Keyword Planner Bing “Research Keyword” Tool Uber Suggest Google Trends Google Suggest Long Tail Pro Copy Competitor Keywords
  • 22. Keyword Mythbusters • High CPC Keywords will give high income – Keyword Planner • Monthly Income of a Keyword Formula Exists • XYZ Tool is good for Keyword Research – Almost all tools fetches Keywords using Google/Bing API. Eg SEOMoz Uses Google API • Keyword Analysis can be done using tools like Market Samurai, Long Tail Pro etc.