1. Apple Inc.
Corey Clark
FIT 1012
Tony Moreira

2. Going Green
All Apple products are designed to be recyclable and Apple will take care of
the recycling for free with the purchase of any new mac.
Power Management:
use more power efficient supplies
use components that require less power
use power management software

3. Going Green
All Apple products are designed to be recyclable and Apple will take care of
the recycling for free with the purchase of any new mac.
Power Management:
use more power efficient supplies
use components that require less power
use power management software

4. Going Green
All Apple products are designed to be recyclable and Apple will take care of
the recycling for free with the purchase of any new mac.
Power Management:
use more power efficient supplies
use components that require less power
use power management software

5. Environmental Timeline
2009: Apple implements 3 times longer lasting, than typical notebooks, built-in rechargeable batteries into it’s
line of MacBook Pro’s.
2008: Apple introduces it’s unibody enclosure design for MacBook and MacBook Pro, made from recyclable
aluminum and glass enclosures with arsenic- and mercury-free displays and BFR- and PVC-free internal components.
2007: Apple expands its employee commuter program to include fuel-efficient biodiesel commuter coaches.
2006: Apple is the first computer manufacturer to completely replace the CRT displays with the material- and
energy-efficient LCD’s.
2002: Apple becomes a founding member of U.S. Federal Energy Management Program (FEMP), which introduces
energy efficiency requirements for the off mode of computer products.

6. Unibody Precision
The all new MacBook Pro’s come with a precision unibody
enclosure, which is made from one piece of aluminum. This
aluminum is desired by recyclers. When disposing your Mac
properly, you can be sure that it’s raw materials will be
easily recycled and reused to make another product.

7. Efficiency
Longer lasting battery on the MacBook Pro’s includes use for
up to 7 hours and a rechargeable life good for about 1,000
charges.
Mac OS X spins down hard drives, activating sleep mode.
Balances tasks across both central processors and graphics
processors.
Mac OS X never misses a power-saving opportunity, no
matter how small; it even regulates the processor between
keystrokes, which reduces power between every letter you
type.

8. Efficiency
Longer lasting battery on the MacBook Pro’s includes use for
up to 7 hours and a rechargeable life good for about 1,000
charges.
Mac OS X spins down hard drives, activating sleep mode.
Balances tasks across both central processors and graphics
processors.
Mac OS X never misses a power-saving opportunity, no
matter how small; it even regulates the processor between
keystrokes, which reduces power between every letter you
type.

9. Efficiency: Energy Star 5.0
Apple is the only complaint in the industry to have every computer in their product line to be
Energy Star efficient.
Apple is concerned with producing energy-efficient products, but also help to reduce
greenhouse gas emissions.
Hardware and software, designed by Apple, is made to maximize energy efficiency. As a
result, Apple meets the EPA’s Energy Star specifications for energy efficiency.

10. Efficiency: Energy Star 5.0
Apple is the only complaint in the industry to have every computer in their product line to be
Energy Star efficient.
Apple is concerned with producing energy-efficient products, but also help to reduce
greenhouse gas emissions.
Hardware and software, designed by Apple, is made to maximize energy efficiency. As a
result, Apple meets the EPA’s Energy Star specifications for energy efficiency.

11. iPod and iPhone
Apple has eliminated harmful toxins from the iPod & iPhone
product line.
Eliminations include: arsenic-free glass, power- and energy-
efficiency, and mercury-free LCD backlight.
Even the power adapter out preforms the highest global
energy efficiency standards, thanks to the Apple engineers.

12. Packaging
On the new MacBook Pro line, the packaging is reduced to impact the
environment less.
13 inch- 41% less, 15 inch- 37% less, 17 inch- 34% less
Smaller boxes means more room for more boxes on shipping pallets.
few planes and boats are used for shipping, reducing CO2 emissions.
5% of Apple’s greenhouse gas emissions are a result of transporting products
from assembly locations to distribution hubs in regions where their products
are sold.

13. Packaging continued

14. Packaging continued