1. By Sagar Patil (Product Head @ Kenscio)
www.kenscio.com

2. Segment of One
•
Arrival of new complex
systems that derive data
from
Demographics,
transactions,
webbehaviour etc. for each
individual
•
No
One
is
alike,
everyone will fall into
different segments
•
Data
driven
Individualisation
and
subsequent processing of
Email
Contents
for
better targeting
www.kenscio.com

3. Personalisation
•
Gathering Live Data will
be one essential feature
of new Email Marketing
strategy
•
Personalisation
of
Individuals on the basis
of other aspects such as
location of opening an
Email, Time of opening
etc.
•
Increasing mobility of
people
and
wider
availability of different
devices to open an Email
will become important
factor
www.kenscio.com

4. Creativity
•
No more limitation on
creativity for Email
contents.
•
With Caching, high
quality creative can be
loaded in a fraction of
second
•
Other aspects of
creativity such as music,
audio, videos etc. will
play much important role
in Email Marketing
www.kenscio.com

5. Live Social Angle
•
Emails will become much
more interactive and will
be no more
a static
medium of interaction
•
It will be possible to see
live social feeds from
Facebook, Twitter etc.
•
You will be able to see
which of your friends
opened or clicked an
email
•
Adding
to
its
interactivity, Emails will
also become shareable in
Social media
www.kenscio.com

6. Advanced Analytics
•
Personalised Email based
on who is seeing it
•
Based on the receiver,
you
can
send
personalised content
•
Based
on
extensive
analysis of collected
data of the readers, it
will be possible to get a
better understanding of
the readers’ behaviour
•
Analytics will play a
pivotal role for better
understanding of Email
readers
www.kenscio.com

7. Predictive Email Marketing
•
Predictability
of
“Customers’ needs” will
become more important
for Email Marketing
•
Predictions will not be
done in group level, it
will be done in individual
level
•
A lot of tools will be
coming up to predict
what a person is going to
buy, even before that
person knows about it.
www.kenscio.com

8. Multichannel Marketing
•
Email marketing will be
used in conjunction with
many other channels in
2014
•
A single tool which will
support many channels
of marketing will be very
important.
•
The data from various
channels will be used to
support email marketing
& vice versa.
www.kenscio.com

9. Single View of Customer
•
Having a single view of
each
customer
will
become more important
for Email Marketer
•
It will give a better
understanding of what
customers do at various
other places, time etc.
•
This
will
help
in
performing quick and
perfect decision making
www.kenscio.com

10. Data Enhancement
•
Lot of tools will be
coming up to make the
marketers
understand
their existing customers
in a much better way
•
Capitalising on other
data sources, it will
become easier to cleanse
the existing data for
Email
Marketing
Programs
www.kenscio.com

11. Responsive Design
•
Emails will be read more
on mobile devices than
on desktop
•
Additionally it will be
opened in any kind of
devices having different
screen configuration and
size
•
Emails will have to
become
intelligent
enough to be responsive
and readable according
to various mobile devices
used by the reader
www.kenscio.com

12. www.kenscio.com