3. We are..
• We are a global network of leading social media
specialists.
We are a crowd of researchers, planners, brand strategists,
• Our backgrounds are Marketing, PR, Research, Brand
web developers, mobile and social media specialists.
Planning, Business Consultancy & insight,Development
We use methods of co-creation to deliver Web innovation and
• We help departments for organisations.
action or whole-businesses locally or
We make your products, services and communications a better fit for
internationally adapt and win in social media
the intended consumer - helping to build a better business.
20. Answers
Impact to Market Research
• Answers without questions
• Global real-time data
• Contextual social profiling
• Massive reduction in cost
• Real scale for Qual research
More
Answers
21. Impact on Communications
• Less broadcast & eyeballs
• More conversational
• No spin rather open transparency
• Requires engagement
• Requires P2P transmission
• Greater ROI and conversions
24. Make things for your customers
with your customers
• Looking for a new product?
• Looking for a competitive edge?
• Need to improve your current offering?
• Need to create a brand from scratch?
• Time for a brand refresh?
25. 90:10 Co-Creation Process
OPEN
Attracts more
users more
ideas,
potential new
customers
Listen to Invite them Community Select key Outcome:
discover into an Surface and influentials to
those who open/closed validates best collaborate More
share your bespoke ideas and key with internal efficient
purpose community influentials teams marketing
Private, Safer,
faster; greater
control
CLOSED
26. Make a new product
•We will engage 1000 People to Co-Create a
new product
•We find 75 existing and 75 prospective
‘influential’ customers and surface their needs.
•We work with internal and external groups to
devise products to meet those needs
•They test it across their networks.
Delivered in 8 weeks
27. Gather and filter live
feedback on your products
•Passive ongoing listening surfaces key insights
from online conversations to help shape your
evolving offering.
•We filter through the irrelevant so you don’t have
to worry about technology or processes.
•This can be ongoing or at set one off periods.
I wish it did
this
Monthly retainer
BIN
A little like GO
this More like that
That’s rubbish
28. Refine current products to fit
real emerging need
•We find 1000 relevant online conversations and
identify the 25 most influential people in them.
•We surface common issues
•We sense check those issues by playing them
back to the 25 most influential people
•We invite them to propose solutions
•We work with you to select Ithe best solutions
wish it did
this
•We play those back to our 25 influentials to test
BIN
across their networks.
A little like Delivered in 8 weeks GO
this More like that
That’s rubbish
29. Co-Launch a Product
• With 71% of all purchases coming from
friend recommendation.
• The only way to successfully and
affordably launch a new product, business
or service is through word-of-mouth.
• People must believe in you and the
solution order to pass on. We get the right
people (community status, knowledge and
brand affinity) to try whatever it is that
you are launching.
• We ask them to join the launch team as
paid professionals. We don’t ask them to
blog or tweet other than from official
environments.
Delivered in 5 Weeks
30. Brand Co-Creation
• We invite 100 intended consumers and
important Peer-2-Peer transmitters to help
shape and define the magnetic purpose of
the mission behind the brand in a series of
online and face-to-face workshops
• By co-creating the idea the brand looks to
share you get confirmation the platform for
all future activity is stable and buy-in from
those who must believe in it to succeed
• If you allow them to talk openly about this
process they provide you an immediate
seeding platform
Delivered in 8 weeks
31. Community Insight Groups
• We will develop (500 users on setup) and grow a
group of consumers (min 50 per month) with the
specific purpose of giving you feedback on your
business, products and services.
• This can be open or closed with full privacy and terms
of involvement if required.
• We moderate and manage everything on your behalf
as well as train your staff about community etiquette.
• We will allow them to surface issues that they care
about freely and for you to task them with specific
queries, problems or actions.
Delivered in 6 Weeks then monthly retainer
32. Live Insight Dashboard
•We get you the live low-down on what is
important to your brand or specific role right now
•This is presented to you simply and visually on a
device of your choosing (desktop, web browser or
mobile)
•Everything is processed by a human being
(having immersed themselves in your business)
who is available to talk things though over the
phone, messenger or email
•Managing, storing and sharing findings with
colleagues is by one click technology
Monthly retainer
33. Next steps
• We’d like to talk to you about how we can
apply our approach to your future
community-collaboration projects.
• If there’s something specific you can share,
let us draft you a proposal.
34. So what are you waiting for?
Contatti:
Patrick Attallah
Direttore Generale 90:10 France e Italia
+33 (0) 6 37 94 79 85
patrick@ninety10group.com
@9010FR & @BZPAT
Andrea Colaianni
Social Media Consultant 90:10 France e Italia
+39 339 3113317
andrea@ninety10group.com
@9010IT & @womarketing
http://www.ninety10group @ninety10group
