Socio media-logy - how digital and social media marketing work

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Rob Petersen

Marketing

Socio-media-logy
Crawl
Look Around and
Listen
Walk
Connect and
Activate
Run
Engage, Involve
and Expand
Thrive
Fans Help You Do
the Lifting
• Define business
strategy and goals
• Make your web
site desirable to
visit
• Optimize search
• Identify social
targets
• Build database
• Establish social
networks
•Quantify and
qualify audience
• Create and build
relationships
•Increase what
works; pull back
on what doesn’t
• Make content
more interesting
-Video
-Podcasts
-Webinars
-Apps
-Live events
•Find new places
to outreach
• Rely on your
community for
their content and
ideas
•Nurture them
-Forums
-Better customer
service
-New products
http://barnraisersllc.com

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Socio media-logy - how digital and social media marketing work

1. Socio-media-logy Crawl Look Around and Listen Walk Connect and Activate Run Engage, Involve and Expand Thrive Fans Help You Do the Lifting • Define business strategy and goals • Make your web site desirable to visit • Optimize search • Identify social targets • Build database • Establish social networks •Quantify and qualify audience • Create and build relationships •Increase what works; pull back on what doesn’t • Make content more interesting -Video -Podcasts -Webinars -Apps -Live events •Find new places to outreach • Rely on your community for their content and ideas •Nurture them -Forums -Better customer service -New products http://barnraisersllc.com