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Research into Potential Target
          Audience
Sample Questionnaire
1. What is your name?
2. How old are you?
3. What genres of music do you prefer?
4. What magazine would you read out of these five? NME,
   Vibe, The Source, Q, Spin?
5. What would you expect from a Magazine? Backstage
   Interviews, Album Reviews, Chart News, Exclusive News,
   Posters, Gig Coverage?
6. What is the most you would be happy to spend on a music
   magazine? £2, £3, £4, £5?
7. What would entice you to buy a music magazine?
   Freebies, Price, Entertainment, Up to Date, Competitions,
   Other?
Sample Questionnaire
8. Do you have Facebook? Yes        No
9. Do you have Twitter? Yes         No
10. Do you listen to music daily? Yes No
11. How many songs do you have on your MP3
Player to the nearest 100?
12. Bands or solo artists?
13. Have you ever produced your own music?
14. Do you download music from iTunes?
15. Do you listen to music on YouTube?
16. Have you ever been to a gig or concert?
Questionnaire
• This questionnaire was sent out to thirty
  students and twenty adults.
• The purpose of the questions on the first slide
  was to find out about the magazine and what
  they would like in it.
• The purpose of the questions of the second
  slide was to help me create a reader profile of
  the magazines potential readers.
What genres of music do you prefer?
        What genre?                         This shows that most of
                                            the people I surveyed
                                            has the favourite genre
                      Pop
                                            of Rap and Hip Hop. This
                                            means that my magazine
                      Rock                  should cover this genre
                                            because of it’s
                      Rap/Hip Hop           popularity. R’n’B and
                                            Pop are also both
                      R'n'B                 common genres which
                                            could link in with rap so
                                            my magazine should
                      Dubstep/Electronica   cover these areas too. I
                                            would say Rock but that
                      Screamo               doesn’t link in well with
                                            Rap as the two genres
                                            don’t have much in
                                            common.
Which Magazine would you read?
      Magazine                This shows that most would
                              prefer to read NME. NME is
                              quite a generic genre magazine
                              that covers all aspects so this
                 NME          could be why more people
                              would choose to read NME.
                 Q
                              This backs up the previous
                 Spin         question that my magazine
                 Vibe         should cover more than one
                 The Source   genre to increase potential
                              sales. This means my magazine
                              will cover pop, R’n’B and Rap
                              because it’s multi-genre just like
                              NME.
What would you expect from a
        Magazine? This shows that my magazine
                                  should mostly cover Chart
      Sales                       News as it is the one most
                                  people would expect from
                 Backstage        the magazine. Album
                 Interviews       Reviews, Backstage
                 Album Reviews    Interviews and Posters are
                                  also expected because they
                                  are also common features of
                 Chart News       music magazines. This means
                                  my contents page should
                 Exclusive News   show coverage of Backstage
                                  Interviews, Album
                 Posters          Reviews, Chart News and a
                                  freebie should be a poster.
What is the most you would be willing
  to spend on a music magazine?
                        This shows that my price should
    Ammount             be between £2 and £3 because
                        these are the two most people
                        selected and to make more
                        readers happy a compromise of
                        £2.50 would be best for my
                   £2   magazine thus resulting in more
                   £3   sales. Since £4 and £5 have
                        hardly any ticks this shows that
                   £4   £4 and £5 are too expensive for a
                   £5   music magazine and therefore
                        making £2.50 the optimum price
                        of the magazine.
What would entice you to buy a music
            magazine
                                 This shows that most people
       Factors                   buy a magazine to be
                                 entertained. This means my
                                 magazine needs to entertain
                                 it’s audience so that it makes
                 Price           more sales which is the whole
                                 purpose of the magazine.
                 Entertainment
                                 Freebies would also make
                 Competitions    people buy the magazine
                 Freebies        which means I should
                 Other           probably offer a free gift with
                                 the magazine so that more
                                 people would buy it.

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Research into potential target audience

  • 1. Research into Potential Target Audience
  • 2. Sample Questionnaire 1. What is your name? 2. How old are you? 3. What genres of music do you prefer? 4. What magazine would you read out of these five? NME, Vibe, The Source, Q, Spin? 5. What would you expect from a Magazine? Backstage Interviews, Album Reviews, Chart News, Exclusive News, Posters, Gig Coverage? 6. What is the most you would be happy to spend on a music magazine? £2, £3, £4, £5? 7. What would entice you to buy a music magazine? Freebies, Price, Entertainment, Up to Date, Competitions, Other?
  • 3. Sample Questionnaire 8. Do you have Facebook? Yes No 9. Do you have Twitter? Yes No 10. Do you listen to music daily? Yes No 11. How many songs do you have on your MP3 Player to the nearest 100? 12. Bands or solo artists? 13. Have you ever produced your own music? 14. Do you download music from iTunes? 15. Do you listen to music on YouTube? 16. Have you ever been to a gig or concert?
  • 4. Questionnaire • This questionnaire was sent out to thirty students and twenty adults. • The purpose of the questions on the first slide was to find out about the magazine and what they would like in it. • The purpose of the questions of the second slide was to help me create a reader profile of the magazines potential readers.
  • 5. What genres of music do you prefer? What genre? This shows that most of the people I surveyed has the favourite genre Pop of Rap and Hip Hop. This means that my magazine Rock should cover this genre because of it’s Rap/Hip Hop popularity. R’n’B and Pop are also both R'n'B common genres which could link in with rap so my magazine should Dubstep/Electronica cover these areas too. I would say Rock but that Screamo doesn’t link in well with Rap as the two genres don’t have much in common.
  • 6. Which Magazine would you read? Magazine This shows that most would prefer to read NME. NME is quite a generic genre magazine that covers all aspects so this NME could be why more people would choose to read NME. Q This backs up the previous Spin question that my magazine Vibe should cover more than one The Source genre to increase potential sales. This means my magazine will cover pop, R’n’B and Rap because it’s multi-genre just like NME.
  • 7. What would you expect from a Magazine? This shows that my magazine should mostly cover Chart Sales News as it is the one most people would expect from Backstage the magazine. Album Interviews Reviews, Backstage Album Reviews Interviews and Posters are also expected because they are also common features of Chart News music magazines. This means my contents page should Exclusive News show coverage of Backstage Interviews, Album Posters Reviews, Chart News and a freebie should be a poster.
  • 8. What is the most you would be willing to spend on a music magazine? This shows that my price should Ammount be between £2 and £3 because these are the two most people selected and to make more readers happy a compromise of £2.50 would be best for my £2 magazine thus resulting in more £3 sales. Since £4 and £5 have hardly any ticks this shows that £4 £4 and £5 are too expensive for a £5 music magazine and therefore making £2.50 the optimum price of the magazine.
  • 9. What would entice you to buy a music magazine This shows that most people Factors buy a magazine to be entertained. This means my magazine needs to entertain it’s audience so that it makes Price more sales which is the whole purpose of the magazine. Entertainment Freebies would also make Competitions people buy the magazine Freebies which means I should Other probably offer a free gift with the magazine so that more people would buy it.