59. Optimizing for
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<title>The Pixar Theory</title>
open graph tags.
<meta property='og:locale' content='en_US'/>
<meta property='og:type' content='article'/>
<meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor
#pixartheory'/>
<meta property='og:description' content='Every Pixar movie is connected. This interactive graphic
tells the story of how and why.'/>
<meta property='og:url' content='http://www.pixartheory.com'/>
<meta property='og:site_name' content='The Pixar Theory'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/ThePixar-Theory-share-1.jpg'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/ThePixar-Theory-share-2.jpg'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/
kitty.jpg'/>
!
More info on setting up, https://developers.facebook.com/docs/opengraph/
72. Case Study in Interactive Content, http://www.desk.com/customer-service/how-to-improve-customer-service
73. Desk.com, awesome product that is widely used. Wanted a cool interactive way to explain benefits and really sell the product high in the Funnel.
74. We created an interactive explainer and the #’s are compelling.
75. In Analytics the Graphic was Broken into 4 parts. 40% of all traffic (even social) complete the entire interactive. Remember this information is
100% about Universal Inbox. It is 100% “on brand.”
76. Avg. Time on Page is 3.2 minutes (that is from all traffic even social).
77. Interactive can tell a long and complicated story in a more compelling easy to digest way.
78. Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal
79. Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.
80. You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.