SEO & Google+ how Google+ helps SEO and search results.

1. SEO
&
Google+
97thFloor.com
@97thFloor
SMX London
by
Wayne Sleight
@WayneSleight

2. 25 Employees
Founded 2004
Located Near
Salt Lake City, UT
Work with
Medium
to
Enterprise Clients
@97thFloor
Fun Fact! the tallest
building in UT is
32 floors

3. Let’s talk about links
*I’m a new dad

4. Google+ profiles have PR!
Not bad

5. Google+ profiles have PR!
Now we’re talking!

6. Why care about profile PR?
Followed links

7. Why care about profile PR?
Followed links

8. Why care about profile PR?
Followed links

9. Google+ posts and profiles show up in SERPs

10. You’re welcome
Nearest Taco Bell:
LAKESIDE SHOPPING CENTRE
West Thurrock Grays Essex, MD. RM20 2ZP
Phone: 01708 890196

11. How to increase your profile PR
Outside of Google+
1. rel=“author” tag
2. Links on web to your G+ profile pages or posts
Inside Google+
3. Posting in G+ communities (avatar & name)
4. People sharing your posts (“originally shared”)
5. Commenting on other’s posts (avatar)
6. People tagging you in their comments

12. You can beef up the authority of your Google+ by doing real marketing!

13. One-to-One Marketing
Yay! Followed
link back to my
profile!

14. Big reason companies avoid Google+
New to Google+?
“0 have you in circles”?

15. Google+ Communities
NO PROBLEM!
Welcome to Google+ Communities

16. Join relevant communities and become an asset to the community
Better than
0 people

17. The community gives back to you!
Followed links back
to my profile from
this community
Followed link to website
2 reshares

18. The community spreads your content for you
Here I’m in front of
1,752 people (2,392
total)
Followed
links from
his profile

19. Keeps spreading
My 2nd reshare
came from the
1st reshare

20. Success
Here I’m in front of
7,753 people (10,145
total)
Followed links
from his profile

21. By yourself...

22. With the help of Google+ Communities
10,145 audience reach
19 Comments +17

23. Bonus Tip
He writes here... Content
partnership opportunities!

24. Bonus Tip
Authors are on Google+ for Authorship benefits
=
Google+ is great for finding where people write
=
Google+ is great for forming content partnerships!

25. SEO
&
Google+
97thFloor.com
@97thFloor
SMX London
by
Wayne Sleight
@WayneSleight