Nestle was founded in 1866 in Switzerland and began operations in India in 1912. It responded to India's call for local production by establishing its first Indian factory in 1961 in Moga, Punjab. Nestle has a vision of being the best and most trusted company for food, nutrition, health and wellness. It has a global presence with 8000 products across milk, nutrition, beverages, water and other categories. The company emphasizes corporate social responsibility and sustainability. It faces competition globally but also leverages its long history and brand strength.

1. Company Facts Presentation

2. HISTORY
• Nestlé was founded in 1866 on the shores of Lake Geneva in
Vevey, Switzerland
• The Nestlé logo was launched by Henri Nestlé in 1868 on the
basis of the meaning of his name in German, i.e. little nest, and
of his family emblem
• Nestlé India is a subsidiary of Nestlé of Switzerland
• Nestlé’s relationship with India dates back to 1912, when it
began trading as The Nestlé Anglo-Swiss Condensed Milk
Company (Export) Limited, importing and selling finished
products in the Indian market.

3. HISTORY(cont..)
• After India’s independence in 1947, economic policies
of the Indian Government emphazised the need for
local production.
• Nestlé responded to India’s aspirations by forming a
company in India and set up its first factory in 1961 at
Moga, Punjab, where the Government wanted Nestlé
to develop the milk economy.

4. VISION & MISSION STATEMENTS
 VISION:
Being the best in every thing we touch & handle
“Respected , Trustworthy Food, Nutrition, Health and
Wellness Company”.
 MISSION STATEMENT:
“Nestlé's mission is to provide the best food to people
throughout the world”.

5. Location of Nestle
Lake Geneva in Vevey, Switzerland

6. Structure of Nestle company
Board of directors
Chairman
President
(chief executive officer)
Managing director
(chief operating officer)

7. Board of Directors
Mr. Antonio Helio Waszyk
Mr. Shobinder Duggal
Chairman and Managing Director
Director - Finance & Control
Mr. Aristides Protonotarios
Mr. Michael W.O. Garrett
Mr. Ashok Kumar Mahindra
Director - Technical
Non Executive Director
Non Executive Director
Mr. Ravinder Narain
Dr. Swati A. Piramal
Non Executive Director
Non-Executive Director
Alternate Director to Mr. Michael
W.O Garrett
Mr. Richard Sykes

8. BOARD OF DIRECTORS

9. Key people
•
•
•
•
Paul Bulcke
- Chief Executive Officer
Wan Ling Martello - Chief Financial Officer
Peter Brabeck
- Chairman
David P. Frick
- Secretary to the Board

10. Nestle Products
• Nestle has 8000 diverse range of products which
includes :
a) Milk Products
b) Nutrition Products
c) Beverages
d) Prepared Dishes
e) Chocolates and Confectionary
f) Bottled Water

11. Nestlé's Global Presence:

13. Competitors:

14. Marketing mix of Nestle
• Product: Growth phase; Maturity phase; Eventual
period.
• Price: customer perceived value. market
skimming pricing(high price), market penetration
pricing(low price) and neutral pricing.
• Promotion: ads, public relations.
• Place(distribution): America, Europe, India..Etc...

15. ADVERTISING
CHANGE THEIR
ADVERTISEMENTS
ACCORDING TO THEIR
PRODUCTS

16. CORPORATE SOCIAL
RESPONSIBILITY
• Reduction in overall water consumption by 28%
• Overall production increased by 76%
• Invested over 100 million in environment-related
industrial improvements
• Free technical assistance to over 600,000 farmers

17. CORPORATE SOCIAL
RESPONSIBILITY
• Empowering village
women
 Village covered – 550
 Women covered –30,000
• Started school for poor
children in villages
• Developing dairy farmers

18. AWARDS & RECOGNITIONS
• In 2008 – "Heroes of the Planet Award" for their
Sustainable Operations
• Nestlé USA was recognized by Business Week among
their list of Best Places to Launch a Career
• In 2007, Nestlé was named among "World's Most
Admired Companies" by Fortune Magazine
• In 2011,Nestlé was winner of the 27th World
Environment Center (WEC) Gold Medal award for its
commitment to environmental sustainability

20. Strengths
• Have a very long history over 140 years.
• Operated factories in 77 countries in all six
continents, a truly global company.
• Have a great CEO, Peter Brabeck and very strong
workforce.
Weaknesses
• Less consumer research in few areas.
• Increasing instances of product recalls hampering
brand equity
• Entering into markets that are already mature and can
give a tough competition to new entrants.

21. Opportunities
•
• Well-known company and strong brand name.
• Health based on products are becoming more popular
in the world, including United States.
• Ranked first in nearly all the product segments in
which it operated (market leader).
Threats
•
•
•
•
Some markets they are entering are already mature.
Global competitors.
Increasing prices of raw materials.
Highly competitive market, multinational companies
are very organized and financially strong.

22. PEST ANALYSIS
 Political or legal forces
• Taxation law
• Labor laws
• Environmental
protection laws
• Political instability
 Economic forces
• Inflation rate
• Economic growth rate
 Social factors
• Demographic trend
• Environmental concerns
• Work life quality
• Lifestyle changes
 Technological forces
• New products
• Product innovation
• Total spending on r & d
• New communication
technology

23. Recruitment process
As of 2012 December, the approximate total number of individuals employed by Nestle
are 3,39,000