1. REGN. NO. PKL-92/2010-2012, P/KL-1/International /2008-2011 RNI NO. 02957/96
P ULTRY TIMES
OF INDIA Volume 34 Issue 5 April - 2013
ARTICLE COVER STORY
›› Reducing Feed Costs by the
Use of Phytogenics
›› Physiological Responses to Low
Atmospheric Pressure Stunning
and Implications for Welfare
PRESS RELEASE
›› Anmol Feeds Private Limited received
Asian Feed Miller Award THE HIMALAYA DRUGS
›› Indian Herbs Participation in
VIV-Bangkok-2013
Researching Nature, Enriching Life
Researching Nature, Enriching Life
From 13 – 15 March, 2013 Since-1930
Since-1930
›› Hi-power Feeds Pvt. Limited Organized
Technical Seminar of Broiler & Layer
Farmer at Ladwa, Dt: Kurushhetra (Hry)
NEWS
›› Alltech Feed Survey Findings: World
Increases Production to 959
Million Tons; Asia grew by 13% within a year
›› Venky's (India) invests in Petersime
Incubators
NEW APPOINTMENTS
›› Aviagen appoints two new Technical
Service Managers
›› New appointment to drive Supply Chain
developments for Pas Reform
8th
in series
COMPLIMENTARY COPY
IAI EXPO 2014
20-22 February 2014
IARI Ground, PUSA New Delhi
+91 9991705005
3. From the Pen of Chief Editor
Editorial
CONTENTS
Sustainable Upgradation of Indian
Meat and Poultry Sector 4 FSIS's Modernisation of Poultry Slaughter Inspection Rule
Livestock contributes about 25 per cent of the gross
value added in agriculture sector and provides self- 4 Production, Trade in Poultry Meat Heads Upwards
employment to about 21 million people. Rapid
growth of this sector can be even more egalitarian and 6 Godrej goes back to the core for growth
inclusive than the growth of the crop sector because
those engaged in this sector are mainly smallholders and landless. With the 8 Reducing Feed Costs by the Use of Phytogenics
growth of livestock output that averaged at 4.8 per cent per annum during
Physiological Responses to Low Atmospheric Pressure
the 11th Five Year Plan, this can provide a major boost to the sector that 10
Stunning and Implications for Welfare
caters to value added products.
There is a very strong need to improve the skilled manpower base to 12 Anmol Feeds Private Limited received Asian Feed Miller Award
achieve sustainable development of the meat and poultry sector. The single
New Cobb Europe headquarters at Colchester
largest problem is affordability and people prefer unprocessed meat 14 officially opened by Cobb president Jerry Moye who saw the move as showing
commitment to further growth throughout the region
because it is cheaper. While the industry is able to meet the stringent
standards when it comes to export, the same is not maintained in the 16 THE HIMALAYA DRUGS Researching Nature, Enriching
domestic market. Ministry of Food Processing in supporting the Life Since-1930
development of infrastructure, scientific abattoirs, cold chains and various Indian Herbs Participation in VIV- Bangkok-2013
18
From 13 – 15 March, 2013
financial assistance schemes through which the Ministry supports both
private and public investments in the meat and poultry sector. Hi-power Feeds Pvt. Limited Organized Technical Seminar
19 of Broiler & Layer Farmer at Ladwa, Dt: Kurushhetra (Hry)
Livestock is a critical source of income for small and marginal farmers
together with crops. While a lot of incentives exist for the dairy sector not 20 Big Dutchman Celebrates 75 Years!
much has been made available for the development of the meat sector.
While the dairy sector was developed by the pioneering efforts of NDDB
22 New Appointments
and the poultry sector was promoted by private sector efforts, similar
interventions are needed in developing the small ruminants sector that has
23-28 News
a large potential.The existing slaughter houses need to be upgraded and
appropriate technology to be brought in to increase the productivity and
31 Egg Rates
profitability of both the farmers and the industry. CII can help a significant
role to help design an effective mechanism along with the industry partners
33 Events Calender
and government as to how to take this agenda forward.
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Chairman & Editor in Chief ! Avitech 24
vishal@pixie.co.in ! Chaudhary Agro Industries 02
Vinod Kumar ! DSM 13
General Manager ! IAI Expo 2012 36
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Editorial & Advertisements may not be reproduced
Jawahar Khurana ! Indian Herbs Overseas 35
Without the written consent of the publishers.
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Manish Arora ! Kemin 29
Co-editor ! Logiware Asia 2013 11
Kuldeep Singh ! Natural Remedies 34
Assistant Content Manager ! Novus 15
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4. Press Release
FSIS's Modernisation of Poultry Slaughter Inspection Rule
though that phrase has been used frequently by facility wants to increase line speeds, it may have
the proposal's critics. to invest millions of dollars to install a faster
Under the proposal, a USDA inspector will be evisceration line depending on the capability of
Ashley B. Peterson, stationed farther down the evisceration line and its existing equipment. If a poultry company
Ph.D., is vice president just before the chiller to ensure that birds have decides to increase line speeds, it may also need to
of Science and Technology for been properly processed. The facility will now be add additional lines in second processing. Since
the National Chicken Council. in charge of its own quality assurance program by this investment would be substantial, not all
training sorters to remove any quality defects chicken processing facilities will elect to
from carcasses thereby allowing FSIS inspectors participate in the new inspection system.
to focus more on food safety-related parameters The second topic is personnel. With the increase
and not visible defects. This is a significant in record keeping, microbiological testing, and
The industry is committed to ensuring a safe, change from the current inspection system. This carcass sorting, more employees may be
wholesome, and abundant supply of poultry change, coupled with the various other necessary. New employees may also be necessary
products for both domestic and international components of the proposed rule, will require on the evisceration line and in second processing
markets, and the poultry slaughter inspection significant investments on behalf of the chicken if a facility elects to increase line speeds. All
system plays an important role in this process. industry. employees require extensive training and must be
The chicken industry supports a science-based, Once finalized, implementing USDA's proposed kept current on all practices and procedures
statistically validated, establishment-oriented rule will not be a simple process. In fact, the within the plant.
approach to food safety and poultry slaughter implementation process will require extensive Third, and most important, is the question
inspection. time, effort, and investment on behalf of chicken regarding market conditions and the basic
In 1997, the Food Safety and Inspection Service companies. Substantial capital will be required to economic principle of supply and demand.
(FSIS) reported that studies by the National make the necessary changes — from equipment Market conditions and consumer demand for
Academy of Sciences, the General Accounting to personnel — within each chicken processing chicken will dictate whether to increase chicken
Office (now, Government Accountability facility that chooses to implement the new system production — not the industry's ability to
Office), and U.S. Department of Agriculture and production adjustments would only be made increase line speeds. Coming off of the worst
(USDA) “have established the need for when the market dictates such. financial year in the chicken industry's history,
fundamental change in the meat and poultry Specifically, equipment in many chicken USDA forecasts about a two-percent decline in
inspection program.” And perhaps one of the processing facilities is already at capacity. If a production for 2012. A company cannot simply
most fundamental and most critiqued facility wants to keep its existing equipment, it flip on a switch to increase production, and as
components of the proposed rule is the new still will have to retrofit the existing layout by stated above, even if it could, market conditions
responsibilities of the online FSIS inspector. The moving lines and installing new inspector stands. would have to be such that increased production
proposed rule is not “privatization of inspection,” All of these changes cost money. If a processing makes sense for that company.
Production, Trade in Poultry Meat Heads Upwards
US exports of poultry meat and eggs broke US turkey exports also broke records, climbing to products worth US$316 million. The largest
records in 2012 - thanks in large part to the 361,597 tons valued at $678.5 million, up 14 export sector was poultry meat and offal at
industry's ability to adapt to changing global and 13 per cent, respectively. 80,653 tonnes, worth $145.2 million. Changing
marketplace dynamics, according to the Also booming is Venezuelan poultry production, topic, in the UK, diversification into renewable
industry's export body. where there has been a reported 21-per-cent energy can bring good investment returns for
Combined export value of US poultry meat and increase in chicken output to a total of 1.11 farmers providing a steady and predictable
eggs reached $5.722 billion in 2012, 12 per cent million tons in 2012. This makes the country the income.
ahead of 2011, the previous record year, fourth biggest poultry nation in Latin America The income is not related to volatile food prices
according to year-end trade data released by the and can be traced forward for between 20 and 25
Foreign Agricultural Service. years, according to Steve Edmunds, director of
"The global landscape is in a constant state of Mole Valley Renewables. He was addressing the
transition," said Jim Sumner, president of the 'Energy Now' conference in Telford, reported
USA Poultry & Egg Export Council Editor in Chief, Chris Harris, from the event.
(USAPEEC). "While our traditional markets of And finally, turning to news of bird flu. The
Mexico and Russia remained at the top of the leading chicken company in Mexico has reported
broiler markets, there were numerous changes, suspicions of H7N3 at five of its breeder farms in
such as Angola and Taiwan moving into the top the state of Guanajuato. The discovery of low-
10 broiler markets and Mexico growth as a pathogenic H5N1 at a duck farm in the German
market for eggs. The greatest benefit for our state of Brandenburg has resulted in the slaughter
industry is a much greater balance than we've ever
of the whole flock. The human death toll from
before realised."
H5N1 in Cambodia has risen again and now
Total US egg exports - table eggs plus processed stands at seven already this year. FAO has
egg products in shell-egg equivalents - were 274.1 behind Brazil, Mexico and Argentina. published a report on lessons learned from from
million dozen valued at $263.7 million. These Venezuelan egg production is also on the rise. the fight against highly pathogenic avian
represent increases of 24 and 35 per cent from Last year, Ukraine exported meat and meat influenza in Asia between 2005 and 2011.
2011, respectively.
04
5. International Sugar, Rice, Maize
& Agriculture Expo
Hall 5-6, IMPACT Exhibition and
Convention Center, Bangkok, Thailand
www.isrmaxasia.net
Organizers
MUYANG THONG THANI
15/16/17 August 2013
Focused approach on the entire
value chain from
pre-harvest to post-harvest
For Stall Booking
+91 9991705003, 9991705002
www.isrmaxasia.net rice@pixie.co.in, sugar@pixie.co.in
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5
6. Company Profile
Godrej goes back to the core for growth
The group is selling off unprofitable businesses and narrowing its focus to raise revenue ten fold by 2021
we have a very strong presence in the mass its technology and plans to invest another Rs
market, we believe we have a lot of opportunity 200 crore in three years. The turnaround has no
in premiumisation of FMCG categories,” says doubt been impressive and the company is now
VivekGambhir, chief strategy officer for GIAC. the largest maker of compound feed in the
In the last one year, it has launched several country. The animal feed business contributed
products in that category: the Aer brand of air Rs 1,600 crore last year, while the oil palm
freshners, a premium Cinthol, and crème hair plantation and agri input added Rs 240 crore
colour. and Rs 200 crore, respectively. The company
“For the last two to three years, GCPL's track expects the animal feed business to grow at 20
record has been really good as they have been per cent annually, while its agri input and oil
Adi Godrej, the patriarch of the Godrej group, successfully executing their strategy,” says palm plantation is expected to achieve over 25
in his vision for the future in 2011, had laid out SrinivasanViswanathan, an analyst with per cent growth.
an ambitious target to raise revenue ten fold to Mumbai-based Angel Broking. However, he The new focus on core business while making
nearly Rs 80,000 to Rs 90,000 crore by March says it is very difficult to take a call on its future GIAC leaner and more profitable has also made
2021. This means the four group companies “as it is too longish a call”. it more attractive to global investors.
that together form Godrej Industries and Meanwhile, the same two-pronged strategy — Singapore's sovereign fund Temasek bought a
Associated Companies (GIAC) will have to consolidation and widening the market — is 4.9 per cent stake in Godrej Consumer for Rs
grow at 26 per cent annually. being followed at the group's other large 685 crore in 2012, and followed it with a 19.9
Even for a conglomerate that sells everything company, Godrej Agrovet. Agrovet was a loss- per cent stake in Godrej Agrovet for Rs 5,72
from soaps and pesticides to houses, this is a tall making company until 2005. The misstep of crore the same year.
task. The group companies are together chasing too many things—Aadhaar and However, the group's third arm, Godrej
growing at 30 per cent annually, much above Nature's Basket, respectively the rural retail Industries, is the weakest link in the chain. Its
the required rate, but in the future as the base chain and gourmet food outlets, along with the growth is expected to be the slowest among all
increases, growth will be hard to come by. So in processed chicken business, Real Good Chicken the group companies as its only product which
recent years, the group has been overhauling its — not only drained the company of its capital is a market leader in its segment is oleo-
businesses and plugging lose ends. It is pursuing and resources, also diluted its focus. chemicals. Its revenue is expected to grow to Rs
a strategy of selling off unprofitable businesses To stem Agrovet's sliding fortunes, Nisaba 10,000 core from Rs 5,804 crore in 2011-12.
and focusing on those that offer high-returns to Godrej, the younger daughter of Adi Godrej While GIAC's expectations from Godrej
ensure above average profits. But will the and president human capital and innovation, Industries may be muted, it is betting big on
strategy pay off? roped in Gambhir from Bain & Company as Godrej Properties, which is led by Adi Godrej's
The burden of ambition has fallen squarely on chief strategy officer. She also promoted son, Pirojsha Godrej. From Rs 820 crore in
the group's largest company, Godrej Consumer BalaramYadav, then the head of chicken 2011-12, its revenue is expected to rise to Rs
Products. Godrej Consumers will have to raise business, as managing director, Agrovet. 20,000 crore by March'21—more than two and
revenue from Rs 4,851 crore in 2011-12 to Rs The company embarked on a series of half times from now.
30,000 to Rs 35,000 crore by 2021. The divestments as it realised that its core business “In the 1990s and early 2000, real estate was not
company hopes to achieve this target by had a lot of juice which was being squeezed out a focused business for us, not one we thought
focusing on core business of hair colour, home by its wider focus. Godrej Agrovet, therefore, had the kind of potential, we now believe it
care and personal wash; moving up the value changed its strategy. It began to say “no to lot of has,” says Pirojsha Godrej, managing director
chain by premiumising its products; and very attractive things,” says Yadav. and chief executive officer, Godrej Properties.
deepening its market by becoming a key player Until now, the company has followed an asset-
Divesting business
in the international arena. In line with its light and capital-efficient model and has kept
objective, the company has in recent years taken The company sold 70 per cent stake in Aadhaar
to Kishore Biyani promoted Future Group and away from locking in capital in land purchases.
steps to widen its presence in Asia, Africa and However, it is looking at new structures under
South America. 51 per cent stake of chicken business to the US-
based, Tyson Foods. The Nature's Basket the current model.
It acquired UK's Keyline( the owner of brands “We are looking at redevelopment space in
business was also transferred to other group
like Cuticura, Erasmic and Nulon) in 2005 and Mumbai quite a lot,” he says. The company is
company, Godrej Industries.
South Africa's Rapidol in 2006. In 2010, it also looking at creating co-investment
acquired Megassri in Indonesia, Tura in “With this, the cash burn in these businesses
dropped considerably and the money was platforms where its subsidiary together with
Nigeria, Issue in Latin America, Argencos in their financial partners will invest in land.
Argentina, and followed it up with Africa's ploughed back into the animal feed, agri input
and oil palm plantation business,” says Yadav. “Unlike our other businesses, we do not have to
Darling in 2011, and the 51 per cent stake of its
By 2008-09, Agrovet had turned operationally be concerned about competition, market share
joint venture partner Sara Lee in home
profitable, and it reported a profit of Rs 80 crore or size in properties, as no company even has a 5
insecticides business Godrej Sara Lee.
in 2011-12. The company hopes to reach a per cent market share in properties business,”
On the right track says Adi Godrej, chairman, Godrej Group, who
revenue of Rs 20,000 to Rs 25,000 crore by
The efforts seem to be paying off. Godrej has now limited himself to giving only strategic
March' 21 from Rs 2,460 crore last financial
Consumer's international operations made up advice to his children while they run the show.
year.
for 40 per cent of its Rs 4,866 crore revenue in With its strategy in place and profits rising, Adi
2011-12. In order to maintain its competitive edge,
Agrovet spends 10 per cent of its profit on Godrej's group may well be on its way to
After having secured its place in the achieving its target, but, many say, the real
researching products suited for local
international market, moving up the value challenge will come in the last five years when
conditions. In recent years, it has also upgraded
chain is next in order for the company. “While the base rises.
06
8. Article
Reducing Feed Costs by the Use of Phytogenics
Dr Ahmed Aufy
A combination of nutrient-sparing tool with animal health and environmentally friendly and Figure 1 shows that offering the low-density diet
phytogenic feed additives is a sustainable and safe has economical value. Focusing on the resulted in about two per cent reduction in
solution allowing for reducing feed cost while environmental issue, animal production is bodyweight while the phytogenic product showed a
maintaining the desired performance.standard or accused of being a key player in the emissions of clear compensation effect as group 4 had exactly the
same bodyweight of the control group. Surprisingly,
re-formulated diets, according to Dr Ahmed greenhouse gases (GHGs). Some have called for a
feed conversion ratio of Group 4 (re-formulated with
Aufy, Technical Manager with Biomin's limit on animal production, while ignoring the the feed additive) was the lowest among all groups
Competence Center Phytogenics. growing demand on animal products that is (Figure 2), which proves the efficacy of phytogenics as
With conventional nutrition, producers tend to expected to double by 2050. digestibility enhancers.
make use of the least-cost feed formulations, Nutrient sparing could be a powerful solution to
which served for a long time as powerful solution limit the emissions because decreasing one
to mitigate high feed prices. On the other hand, protein unit may decrease greenhouse gases by 10
formulating broiler diets by the least-cost tool is per cent. As they are natural compounds
not that easy as in ruminants because of the extracted from plants, phytogenics are safe for
differences in the availability of raw materials for animal and human consumption. Phytogenic
poultry and ruminants. Of course there are some feed additives being used for their beneficial
programmes that can target lower feed cost in an effects in terms of performance improvers where
effective way but unfortunately, most of these they always allow better conversion for the feed.
programmes failed to keep the balance between Furthermore, phytogenic feed additives work to
lower feed cost and acceptable performance. decrease ammonia emissions through improving
Down specified diets should be formulated in the protein utilization and hence decreasing the loss
way that guarantees the achievement of of nitrogen in manure.
acceptable levels of performance and high quality Multiple Actions for Multiple Targets Figure 1. Effect of a commercial phytogenic feed
product. Due to the high genetic potential of modern additive on live weight of 42-day-old broilers fed
Digestibility is the Key Factor for Growth broiler strains, these birds tend to be very standard or re-formulated diets
Compensation susceptible to any decrease in protein and energy
The power of any feed additive is judged through levels. In addition to their efficacy in improving
its potential in improving the utilization of the productive performance, phytogenics can be
protein, amino acids and energy. There is no used to decrease or even diminish the risk in feed
linearity between digestibility and the density of formulation which occurs because of improper
the offered feed, which means that we may offer a mixing, variation in nutrient composition within
very rich diet but its digestibility may be low. feedstuffs or inadequate ingredients.
Nutrient digestibility or utilization depends on Biomin believes that this effect is very significant
many factors. For example, there is wide variation because manufacturing errors are quite difficult
in the microbial status of the gastrointestinal tract to detect and can cause severe loss in productivity
or existence of bacterial challenge and nutrients and hence profitability. Many studies have
source and their accessibility to the animal for proven that phytogenic feed additives have
absorption. Through controlling gut microflora, positive impacts on different health parameters
phytogenic feed additives have a great potential where feeding birds these compounds has led to Figure 2. Effect of a commercial phytogenic feed
to improve nutrients digestibility. With the lower microbial content in the digestive tract, additive on feed conversion ratio of broilers at 42 days
addition of the phytogenics, essential oils take a lower toxins and ammonia production, improved of age
place in the gut to kill pathogenic bacteria and immunity and lower mortality.
hence lowering the competition on the nutrients There is a positive correlation between metabolic
between bacteria and their host which makes diseases and high-density feed. It was shown that
more nutrients available for absorption. sudden death syndrome and ascites can be
Nutrient-sparing and Environment controlled via feed optimisation. Furthermore,
It is a challenge to supply the market with safe chronic stress can be induced by high nutrients
product - natural or antibiotic-free product - that feed through increasing birds' metabolic rate
meets customer satisfaction, is beneficial for which can be avoided by offering low-density
Figure 3. The concept of nutrient-sparing, including
three different scenarios
diets.
The target behind the combination of nutrient-
sparing and phytogenic feed additives is to pool
their advantages to end up with a modern feeding
program that can meet the modern broiler
performance and in the same time to avoid as
much as possible the consequences of high feed
prices.
To investigate the growth compensating effect of
phytogenics and also the impact of diet down
Table 1. ** Metabolizable energy and amino acids
08
10. Article
specification with or without a commercial programme resulting in standard performance. Conclusion
phytogenic product, an experiment in Novi Sad In the second scenario, the same level of The fundamental question is "Do conventional
University was performed where birds were performance is achieved by reformulating the feeding programmes serve for the modern broiler
assigned into four treatment groups as shown in diet using phytogenic feed additives. The third production?" It appears that the combination of
conversion ratio. and final scenario is the re-formulation of the diet nutrient-sparing tool with phytogenic feed
Now one must go beyond the traditional with phytogenic feed additives for an increased additives is a sustainable and safe solution
thinking to new horizons in animal nutrition level of performance while maintaining feed cost allowing for reducing feed cost while maintaining
where we will find different scenarios. The first (Figure 3). Choosing the right scenario depends the desired performance standard or re-
scenario represents the standard feeding on the actual targets of the producers. formulated diets.
Physiological Responses to Low Atmospheric Pressure
Stunning and Implications for Welfare
Low atmospheric pressure stunning is a humane Increased delta wave activity was seen within 10 The mode of action of the LAPS process is
approach that has the potential to improve seconds of LAPS onset and consistently hypoxia leading to anoxia, and the physiological
welfare of poultry at slaughter. thereafter, peaking at 30 seconds into LAPS at and behavioural responses reported previously
According to University of Glasgow and which point the EEG signal shared characteristics (Vizzier-Thaxton et al., 2010) are consistent with
Wageningen University in the Netherlands. with that of birds in a surgical plane of anesthesia. this. In response to LAPS, birds showed a
The research by Dorothy McKeegan from The researchers say that during LAPS, heart rate p ro n o u n c e d re d u c t i o n i n h e a r t r a t e
Glasgow University together with D.A. consistently decreased, with more pronounced (bradyarrthythmia) and vigorous wing-flapping
Sandercock and M.A. Gerritzen that low- bradycardia and arrhythmia observed after 30 (clonic convulsions) as would be expected with
atmospheric pressure stunning - LAPS - seconds. No heart rate increases were observed in loss of brain function due to anoxic death.
gradually induces unconsciousness without the period when the birds were potentially The research adds that it would appear that LAPS
distress. conscious. induces hypoxia more slowly than other anoxia-
After an initial quiescent period, brief body based stunning approaches, which is not
The research team says the method eliminates the
movements - presumed to be ataxia/loss of necessarily unacceptable providing the
need for live shackling and ensures that every bird
posture - were seen on average at 39 seconds into lengthened induction to unconsciousness is not
is adequately stunned before slaughter and
the LAPS process. Later (after 120 seconds on accompanied by distress. The results of the study
bleeding. In LAPS, poultry are rendered
average), artifacts related to clonic (wing would suggest that this is not the case for LAPS.
unconscious before slaughter by gradually
flapping) and tonic (muscle spasms) convulsions The lack of behavioural responses indicating
reducing oxygen tension in the atmosphere to
were observed in the EKG recordings. Based on aversion or escape and absence of heart rate
achieve a progressive anoxia. The effects of LAPS
EEG analysis and body movement responses, a elevation in the conscious period strongly suggest
are not instantaneous, so the research team says
conservative estimate of time to loss of that birds do not find LAPS induction distressing.
there are legitimate welfare concerns around the
experience of birds before loss of consciousness. consciousness is approximately 40 seconds. From "The lack of even transient heart rate elevations in
Using self-contained telemetry logging units, the point of view of welfare, the report says that any of the birds during the conscious period
high-quality continuous electroencephalogram what matters is what the birds experience before strongly suggests that the birds did not find LAPS
(EEG) and electrocardiogram (EKG) recordings loss of consciousness. Behavioural responses to induction to an unconscious state distressing," the
were obtained from 28 broiler chickens during LAPS have been reported previously (Vizzier- report says.
exposure to LAPS in a commercial poultry Thaxton et al., 2010) and consisted of minimal The study concludes that collectively, the results
processing plant. response until the birds became ataxic, lost suggest that LAPS is a humane approach that has
posture and began wing-flapping. the potential to improve the welfare of poultry at
Application of LAPS was associated with changes
in the EEG pattern in the form of increases in This is similar to observations of anoxia-induced slaughter by gradually inducing unconsciousness
total power, decreases in mean frequency, and in gas stunning where no negative behavioural without distress, eliminating live shackling and
particular, increases in slow-wave (delta) activity, responses were seen before ataxia (Woolley and ensuring every bird is adequately stunned before
indicating a gradual loss ofconsciousness. Gentle, 1988; McKeegan et al., 2007). exsanguination.
EFSA to set slaughterhouse welfare indicators
The European Food Safety Authority (EFSA) is stunning methods such as penetrative captive Spoolder said at a meeting on the issue organised
set to deliver animal welfare guidance by bolts for bovines, head-only electrical stunning by EFSA in Parma on January 30. Indicators of
News
November to help European Union (EU) for pigs, sheep and goats, and electrical water- unconsciousness in stunned animals can be for
member states assess the compliance of their baths for chicken and turkeys. Brussels has also example the animal's immediate collapse, fixed
slaughterhouses with EU animal welfare rules in requested that EFSA to deliver detailed guidance eyes and dilated pupils and loss of muscle tone in
effect since the be on indicators showing animals do not suffer ears and jaws.
This will include the awareness of indicators during slaughter without stunning. To establish the indicators, EFSA will send
designed to prove whether an animal is According to Hans Spoolder, leader of the questionnaires to stunning and killing operators,
unconscious or dead: a faulty assessment could research group on animal welfare and behaviour welfare officer operators and official veterinarians
bring intense suffering to an animal in the at the Wageningen UR Livestock Research in the at slaughterhouses. They will be asked to assess
slaughterhouse, if it was aware of its Netherlands, the indicators would have to be the effectiveness of a number of unconsciousness
surroundings. sensitive enough to ensure that the animal is and death indicators that could then be applied at
This follows a request by the European indeed unconscious after having been stunned. European level in ensuring the stunning methods
Commission for indicators of death or “If the animal is conscious but the indicator says do work and animals are not exposed to
unconsciousness brought by the most common it's unconscious, we have a welfare problem,” unnecessary suffering.
10
11. Logiware Asia 2013
Logiware
Asia
15-17 August 2013
Hall 5-6, IMPACT Exhibition and
Convention Center, Bangkok, Thailand
“The most preferred exhibition on
warehousing, logistics and cold chain industry”
Organized by
MUYANG THONG THANI
www.logiwareasia.com
Logistics
Cold Chain
Warehousing
For Stall Booking
Automation
+91 9991705007
+91 9812082121
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11
12. Press Release
Anmol Feeds Private Limited received Asian Feed Miller Award
indeed a historic moment for the organization as Anmol Feeds Private
well as the country since Anmol Feeds Private Limited recently
Limited is the first Indian Company to receive launched Anmol
this award surpassing more than 100 applicants Premium Floating Fish
from most of the feed milling units throughout Feed, an exclusive gift
Asia. The programme was attended by for the farmers which
agribusiness people from Japan, China, Thailand, would not only
South Korea and all other Asian countries. The augment higher growth of the fish but ensure
award presented to Group Managing Director, Mr remunerative prices for farmers. Anmol Feeds
Amit Saraogi who is also the Vice Chairman, also launched extruded shrimp feed in addition
Confederation of Indian Industry and Deputy to the existing poultry feed and cattlefeed. The
Chairman, CLFMA of India by a panel of judges group has seven feed mills in different parts of the
marked the recognition in Asia since Anmol Feeds country and is planning to start a rice mill to
Private Limited has been a leader in feed milling produce good quality rice for export. The
business because of its innovation and quality. The organization is on a higher growth trajectory and
jury comprised feed association members from is making its foray into milk and milk products in
Asian countries. the eastern region as a stepping stone from feed to
Another feather to the cap was added to Anmol Since its inception in the year 2000, Anmol Feeds food.
Feeds Private Limited when the organization Private Limited made an indelible mark amongst A multi hundred crore company with the aim
received Asian Feed Miller Award at the august animal feed industries catering to almost all the “Safe Food, Recreating Nation” in mind is willing
gathering of all corporate magnets in feed milling Eastern and North Eastern parts of India. Our to invest multi million dollar in milk and milk
business on the occasion of VIV Asia 2013 in group has now been recognized by Asian farming products, rice milling, dairy and aqua feed in the
Bangkok, Thailand on 14th March. This is community of poultry, dairy and aqua feed sector. next 5 years.
BIOMIN unveils Mycotoxin Risk Management App
for iOS and Android
April 02, 2013 – In time for the upcoming 2012 in the iOS App Store and on Google Play.
Global Mycotoxin Survey Report, BIOMIN Features include:
launches the Mycotoxin Risk Management app, • Mycotoxin occurrence data by region
the first application to allow instant access to and/or subregion
worldwide data on mycotoxin occurrence and
• Mycotoxin Risk Level indicator for poultry,
information on the possible risks resulting from
pigs and ruminants
mycotoxins.
• Easy-to-use mycotoxicoses guide
With more than 4,000 samples collected
worldwide and almost 14,500 analyses • Mycotoxin-related news from BIOMIN
conducted in the last year alone, the BIOMIN • Mycotoxin occurrence data are also
Mycotoxin Survey is the most complete and available offline
comprehensive mycotoxin report on the market. • Regular updates and more
The app is optimized for all iOS (Apple) and
Android smartphones and tablets and is available
12
14. Press Release
New Cobb Europe headquarters at Colchester
officially opened by Cobb president Jerry Moye who saw the move as showing
commitment to further growth throughout the region
"We've already made substantial investment in
developing and expanding Cobb great-
grandparent production facilities in the UK and
we're now doubling the scale of our pedigree
breeding operation in the Netherlands," said Mr
Moye.
"This is an exciting time for the Cobb Europe
Team. The investments that Cobb has and will
continue to make in the region demonstrate our
commitment to further contribute to the success
of the industry in Europe, Middle East and
Africa."
The new headquarters are the base for Cobb
activities throughout this region. The
distinctively designed premises, a short distance
from the previous offices, are well situated for
communication with London and within easy
reach of London's City and Stansted airport's as
Jerry Moye [right], Cobb president, cuts the ribbon at the opening of the new offices, with Roy Mutimer
well as the Harwich — Hook of Holland ferry
general manager for Cobb Europe and staff
link.
Kemin introduces first-ever palatant with antioxidant protection
for low-fat petfood diets in North America
PALFRESH™ is a patent-pending palatant that delivers improved shelf-life stability and palatability all in one product
DES MOINES, Iowa – To conquer the unique PALFRESH is a breakthrough line of palatability PALFRESH at Petfood Forum in Schaumburg,
palatability and stability challenges associated with enhancers that deliver targeted antioxidant dosage Illinois during her presentation entitled,
low-fat petfood diets, Kemin launches through liquid application, ensuring that petfood “Stabilization Technology to Deliver and Maintain
PALFRESH™, a patent-pending portfolio of kibble is evenly coated and protected from Palatability throughout Pet Food Shelf Life”,
palatability enhancers with additional antioxidant oxidation. PALFRESH also improves shelf-life by which will take place on Wednesday, April 17 at
protection. utilizing palatants that do not have a pro-oxidant 10:30 a.m. In addition to Deffenbaugh's
Low-fat petfood diets have a unique stability effect – an effect that rapidly sacrifices antioxidants presentation, Kemin representatives will be
challenge because they include less topical fat, and contributes to stability issues. available at booth 223.
which is where antioxidants are typically added to In addition to stabilizing low-fat diets, PALFRESH Kemin – Inspired Molecular Solutions™
stabilize the kibble. With less topical fat, kibbles maintains better palatability through shelf-life. Trials Kemin (www.kemin.com) provides “inspired
from low-fat diets are unevenly coated—leaving have shown that while initial palatability between a molecular solutions” specifically developed to
kibbles susceptible to rapid oxidation. In addition, PALFRESH treated diet and a control diet are similar, provide nutrition and health benefits for humans
low-fat diets may have reduced pet acceptance, diets treated with PALFRESH can preserve and animals. Committed to feed and food safety,
which can be further compromised by stability palatability better over time. Kemin maintains top-of-the-line manufacturing
challenges. “We recognized an industry challenge, coupled facilities where approximately 500 specialty
“Low-fat petfood diets have historically been the with the growing consumer demand for weight ingredients are made for the global feed and food
most difficult diets to stabilize,” says Lynn management diets,” says Giuseppe Abrate, industries as well as the health, nutrition and
Deffenbaugh, global product manager for president of the nutrisurance division of Kemin. beauty markets. A privately held, family-owned
palatants at Kemin. “The one-size-fits-all “So we put our scientists to work using their and operated company, Kemin has more than
antioxidant dosage in topical fats works for knowledge and expertise in both ingredient 1,600 employees and operates in 90 countries with
standard diets, but low-fat diets are under-dosed stability and palatability to provide a solution that manufacturing facilities in Belgium, Brazil, China,
because the stability program depends on the would meet our customers' needs.” India, Italy, Singapore, South Africa and the
antioxidant to be carried by the topical fat.” Deffenbaugh will share additional research on United states.
8thin Series IAI Expo 2014
20-22 February, IARI Ground, PUSA Road, New Delhi
For Animal Health Queries: +91 9991705005
For Poultry Equipment Queries: +91 9991705006
iaiexpo@pixie.co.in | poultry@pixie.co.in
www.iaiexpo.com
14
16. Cover Story
THE HIMALAYA DRUGS
Researching Nature, Enriching Life
Researching Nature, Enriching Life
Since-1930
Since-1930
Making of a global herbal healthcare brand
The Himalaya Drug Company was founded in 1930 by Mr M. Manal with a vision to bring
aspiration of man's quest to unlock Nature's
Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000-year-old
secrets. They represent purity and lofty ideals.
system of medicine. This included referring to ancient ayurvedic texts, selecting indigenous herbs
The fact that the Himalayas are the source of
and subjecting the formulations to modern pharmacological, toxicological and safety tests to create
many of the herbs that are used in our
new drugs and therapies.
products makes our brand name all the more
Eighty one years ago, on a visit to Burma, Mr. Manal saw a villager pacify a restless elephant by appropriate.
feeding it the root of the plant, Rauwolfia serpentina. Fascinated by the plant's effect on the
The Himalaya logo is a visual definition of its
elephants, he had it scientifically evaluated. After extensive research, Serpina®, the world's first
brand identity. The leaf that forms the
natural antihypertensive drug was launched in 1934.
crossbar of the letter H evokes the company's
The legacy of researching nature forms the foundation of Himalaya's operations. Himalaya has focus on herbal healthcare. The teal green
pioneered the use of modern science to rediscover and validate ayurveda's secrets. Cutting-edge represents proximity to nature, while the
technology is employed to create pharmaceutical-grade ayurvedic products. orange is evocative of warmth, vibrancy and
Since inception, Himalaya has focused on developing safe, natural and innovative remedies that commitment to caring. The Himalaya brand
help people lead healthier lives. Today, over 400,000 doctors worldwide endorse our products and carries with it the promise of good health and
consumers in over 80 countries rely on Himalaya for their health and personal care needs. well-being.
RESEARCH &
OUR MISSION rigorously adopt eco-friendly practices to DEVELOPMENT
support the environment we inhabit.
Establish Himalaya as a science-based, Each Himalaya product undergoes years of
Ensure that each Himalaya employee strongly
problem-solving, head-to-heel brand, primary research and clinical trials before it
backs the Himalaya promise to exceed the
harnessed from nature's wealth and reaches the market…
expectations of the consumer, each time and
characterized by trust and healthy lives. every time. Nothing less is acceptable. Himalaya Science is at the root of each and
Develop markets worldwide with an in-depth every Himalaya product and our Research &
and long-term approach, maintaining at each BRAND IDENTITY Development policy clearly outlines this
step the highest ethical standards. The promise of health, well-being and a commitment to science.
Respect, collaborate with and utilize the prescription for good living… ! Our products are derived through
talents of each member of the Himalaya family The Himalaya brand has much in common rigorous research.
and the local communities where Himalaya with the mountain range from which it draws ! The Himalaya R&D Center is focused on
products are developed and/or consumed, to its name. The Himalayas have been an icon of product development, quality control
drive our seed-to-shelf policy and to
16
17. Cover Story
and standardization. Each raw material is screened using HPTLC The product range of Himalaya includes
! There is continuous investment in the finger printing before clearing for production. therapeutics as well as feed
best people, practices and technology. The finished products are also standardized s u p p l e m e n t s / a d d i t i ve s . Hi m a l a y a h a s
using HPTLC, each and every batch is specialized products like Liver stimulants,
! Himalaya R&D employs more than 150 growth promoters, Immunomodulators and
scientists in various disciplines analyzed for complying with the standards.
fertility enhancers. Liv.52 PROTEC is our
! Himalaya R&D is GLP certified GLOBAL PRESENCE flagship brand available in all the segments.
Three new products were launched in the year
PRODUCTS Popularizing contemporary Ayurveda across
2012 one in each segment.
the world
Himalaya's products can broadly be Animal Health has a pan India operation with
categorized into Himalaya has offices in India, USA, Middle
180 sales people across the country and still
East, South Africa, Latvia and Singapore. continues to expand rapidly.
! Pharmaceuticals
These are full-fledged offices that are
! Personal Care Himalaya animal Health has a strong presence
responsible for building the brand locally.
in poultry sector spreading across the states of
! Babycare Himalaya's products are now available in more Haryana, Maharashtra, Andhra Pradesh,
! Animal Health than 80 countries and more than 40% of Tamil Nadu and Karnataka. 50% of the
! Nutrition company's revenue comes from exports. revenues come from poultry sector. Some of
the major brands in poultry segment are
QUALITY CORPORATE SOCIAL Liv.52 PROTEC, Speman forte, Nefrotec and
The products undergo rigorous testing, RESPONSIBILITY Geriforte Vet. Liv.52 PROTEC PFS is a new
similar to that of an allopathic drug, including product being added to the portfolio this year.
Caring for the planet and people
Phase I to Phase IV clinical trials, toxicity and Apart from catering to domestic market
Himalaya has received the ISO-14001:2004
stability studies. In March 2001, Himalaya Himalaya Animal Health products are also
certification - the most recognized standard,
was granted a "Good Manufacturing Practices exported to countries like Russia, Japan,
globally, for environment management.
(GMP)" Certificate. Himalaya received the Brazil, UAE, Saudi Arabia Sri Lanka, Costa
We are working with a network of over 3,000 Rica, Malaysia etc.
ISO 9001:2000 certification for quality, farmers across India to cultivate herbs using
manufacturing and marketing of herbal Himalaya Animal Health products are
good agriculture practices.
products in 2003. welcomed in many of the developed countries
Himalaya's products are manufactured at state
ANIMAL HEALTH because they are safe and don't leave any
harmful residue on the produce that goes into
of the art facilities that are WHO GMP, Animal Health Division was incorporated in
human consumption.
USFDA, Australian TGA, and EU GMP the year 1999 with 5 products, Today the
division markets 26 products with 64 SKU's. With the current Global inclination towards
compliant. Each and every product undergoes
natural and safe products, Himalaya eyes a
stricter quality checks right from the sourcing Animal Health Division operates in four
huge opportunity lying ahead in herbal animal
of raw material to the final stage. segments - Livestock, Poultry, Companion
health care segment.
animal care and Aqua.
17
18. Press Release
Indian Herbs Participation in VIV- Bangkok-2013
From 13 – 15 March, 2013
INDIAN HERBS, Saharanpur, the pioneer team of INDIAN HERBS to their best T H I N L AY E R C H RO M ATO G R A PH
and market leader in the Herbal Animal satisfaction. (HPTLC), HIGH PRESSURE LIQUID
Health Care Products Industry since 1951 At INDIAN HERBS, research and C H RO M ATO G R A P H ( H P L C ) , G A S
participated in the international exhibition development is a unique blend of traditional CHROMATOGRAPH–MASS
VIV–BANGKOK-2013 from 13 – 15 March, glory with modern science. INDIAN HERBS SPECTROMETER(GC-MS), ATOMIC
2013 with its strong marketing and technical is the first company to harness the rich A B S O R P T I O N
team of 15 persons including its Director treasure of herbs for developing and SPECTROPHOTOMETER, GAS
Marketing, Sri Gaurav Agrawal, Sales producing Herbal Animal Health Care C H RO M ATO G R A PH , U V- V I S
Managers, Zonal Managers, Regional Products based on the knowledge of 5000 year SCANNING SPECTROPHOTOMETER &
Managers and Technical Managers. The aim of old Indian System of Medicine called SPECTROFLUROMETER etc. is approved
the participation was to share the technical “Ayurveda”. Since inception INDIAN HERBS by the Ministry of Science and Technology,
and other information on the cost effective has searched, researched, scientifically Govt. of India since 1986.
new concepts of herbal specialities of developed, pharmacologically tested and The products of INDIAN HERBS have
INDIAN HERBS which are the best clinically evaluated the herbal products on undergone extensive pharmacological,
alternatives of synthetic products with better modern scientific lines using the latest toxicological and clinical investigations at
efficacy. technology for Ruminants, Poultry, Swine, premier research institutes at India and
Heavy rush of visitors was seen on the stand Equine, Canine and Aqua and other animal abroad. The result of these thorough indepth
of INDIAN HERBS. The stand of INDIAN species. Based on extensive research on and intensive research studies have been
HERBS was visited by the visitors from medicinal herbs on modern scientific lines published in the form of more than 750
Malaysia, Philippines, Iran, Taiwan, Vietnam, backed with high technology and strict quality research papers in the eminent national and
South Korea, Thailand, Turkey, Egypt, Africa , control, the products of INDIAN HERBS are international scientific journals. More than
Europe, USA, and Latin America. The unique recognized for their efficacy and high safety 190 scientists have been awarded Masters and
herbal concepts and research work done by profile. Doctorate degree for their research work at
INDIAN HERBS to reduce the production The R&D Centre of INDIAN HERBS which INDIAN HERBS products covering various
cost for better profitability were well is equipped with the state of the art modern aspects of animal nutrition and health care.
appreciated by the visitors. All the queries of facilities such as HIGH PERFORMANCE INDIAN HERBS has the distinction of
the visitors were answered by the technical
18
19. Press Release
getting more than 22 Patents in USA, Europe, significantly to the Company's turnover. septic (Animunin), anti-stress & adaptogen
India etc and many Patents are pending in INDIAN HERBS has successfully developed (StressCheck) etc. and are brand
USA and other countries for innovative and introduced a range of new concepts and leaders.INDIAN HERBS products have been
research on herbs and herbal products. products. The unique concepts of INDIAN registered or authorized for marketing in
INDIAN HERBS has also developed and HERBS in the field of poultry feed supplements around 40 countries of the world and the
patented a unique drug delivery system for brought conceptual changes in least cost feed company is marketing its products to these
medicines and nutritional supplements. formulations. It is the first herbal company countries across four contents including Asia,
The result of extensive research is that today which has introduced the research oriented Europe, Latin America and Africa successfully.
most of the products of INDIAN HERBS are herbal products in important segments such as Looking to the harmful after-effects of synthetic
market leaders in total Indian AHP market, Vitamin C, Vitamin E, Choline, Methionine, medicines, the veterinarians, consultants and
ahead of the allopathic products of MNCs. Lysin, Anti-microbial products. Some of its farmers all over the world are taking keen
INDIAN HERBS is successfully competing innovative concepts include natural form of interest in the use of herbal feed supplements
with MNCs and ranks amongst 5 top Vitamin C (Herbal C), Vitamin E (E-Sel and health care products. The R&D Centre of
companies in total Animal Health Product Power), Choline (BioCholine), methionine INDIAN HERBS is continuously working
Market (including synthetic chemical product (HerboMethione Plus), lysine (HerboLysin), hard for developing new formulations of
market) in India. AGP (Herbiotic FS), immune potentiator original research and the Group is committed to
Poultry Division is one of the key business areas (ImmuPlus / ImmuGreen), metabolic provide quality products for better animal
of INDIAN HERBS and contributes stimulant (Livol / LivoLiv), respiratory anti- health and production performance.
Hi-power Feeds Pvt. Limited Organized Technical Seminar
of Broiler & Layer Farmer at Ladwa, Dt: Kurushhetra (Hry)
HI-POWER FEEDS PVT. LIMITED Brand to increase Production & Profitability. He has
Name POWER FEEDS Manufacturer & emphasized on Feed Quality and Feed
Supplier of Poultry Feed & Cattle Feed. They are Management Practice need as per Daily Routine.
recently Organised a PoultryTechnology Seminar The Other Expert Speakers Of 1. Mr. Ashok
in HOTEL SUNSHINE, LADWA , DT: Sharma & Jitender Sharma, Director of Hi-
KURUSHHETRA (HRY). Power Feeds, 2. Mr. Narender Sharma, C.E.O of
The Technical Seminar is the Series of Quality Hi-Power Feeds 3. Mr. Vineet Dhiman, Business
Management Improvement and Maximum Devlopment Manager of Hi-Power Feeds gave an
Profiting to the Farmer. The Seminar was Up-Date about HI-POWER FEEDS.
Presentation By Dr. Hari Krihan Rohila, (Expert The Seminar was Participated by more than 100
Consultant o Poultry Feed) Presented at Farmers & recknowed Dealer of BROILER &
Technical Standard-Basic Management Practice LAYER Mr. Kamal Saini of M/s.Kamal
Poultry, & Mr. Anil Mehala of M/s.Swami
Traders. All Farmers have active Participation was
evident from their flurry of questions to the
speakers.
They have appreciated of Hi-Power Feeds very
good efforts & given to many thanks to HI-
POWER Teams. They also expressed that its very
much required to such type Seminars regularly to
know new Devlopments in Industry.
After Technical Session all Participate joined
together for Refreshment. After Refreshment
again they are very good discussion about Poultry
Industry Devlopment.
With this Seminar, HI-POWER FEEDS
accomplished its Commitment, Once again, to
Improve Technical knowledge of Customers,
Besides Assisting them to get excellent results
using our Product, Quality and Services.
19
20. Press Release
Big Dutchman Celebrates 75 Years!
finding better ways of increasing productivity.
Seventy five years later, it is that same pioneering
spirit that drives the company every day to
develop products that perform for farmers
around the world.
Providing a complete line of poultry and swine
production equipment around the world, Big
Dutchman leads the industry in the design and
production of products geared towards fulfilling
both current, and future needs.
Big Dutchman stands for long-lasting quality,
service and unsurpassed know-how and as the
Bernd Meerphol, Big Dutchman CEO (l) and industry leader, its innovations will continue to automatic controls, the company continues to set
Clovis Rayzel, President of Big Dutchman, positively impact the industries it serves. standards for efficiency, productivity and
Inc (r), cut the anniversary cake during the 2013
Everyday farmers the world over realise the reliability.
IPPE show in Atlanta
benefits of Big Dutchman's dedication to It is its innovations that help our customers
US - In 1938, Big Dutchman was established innovation. From its poultry, pig and egg succeed, says Big Dutchman, Because as they
with the idea of changing the poultry industry by production systems, to its tightly integrated invent, you thrive.
VIV ASIA: Bayer Animal Health Presents Species Health Solutions
THAILAND - Bayer Animal Health presented well as improving performance management. In Salmonella infections. This advanced
'Species Health Solutions' for pigs, poultry and 2013, Bayer Animal Health launched two nutraceutical is a solution that is far superior in
aquaculture at VIV Asia 2013 in Bangkok. The vaccines in Asia: CSF-E2 marker (prevention of technology apart from being economically viable.
company was also celebrating 150 years of success classic swine fever) and AR+rsPMT (prevention All these products are complemented by a
through innovation and change. of swine progressive Atrophic Rhinitis) in Taiwan comprehensive biosecurity portfolio
Bayer Animal Health presented its species and Korea. encompassing a broad range of insecticides
portfolio of products and services at VIV Asia Baycox® for the control of coccidiosis and the ( Qu i c k Ba y t ® , So l f a c ® , St a r yc i d e ® ) ,
2013 from 13 to 15 March 2013. As a pioneer of anti-infective Baytril® are two essential pillars to disinfectants (Remedor®) and rodenticides
innovation, Bayer's expertise in the animal health Bayer's swine health portfolio. Around these key (Racumin®, Rodilon®) that offer a remarkable
market allows the company to truly understand products available in most countries of the region tool to prevent the spread of disease in and
and meet customers' needs. The innovative, Bayer built up local portfolios to best support around farms.
technologically superior portfolio of Bayer producers with solutions along the entire Aquaculture – comprehensive applications for
exemplifies its commitment to providing species production cycle. fish and water quality
health solutions to its clients. In order to improve health and hygiene Bayer Animal Health is the only global
Attendees of the trade show discovered these management on swine farms, Bayer presented at pharmaceutical company that provides a broad
products at an informative and interactive booth. VIV Asia a special toolbox called 'Lab-on- aquaculture portfolio covering the entire
Visitors also celebrated with Bayer its 150th Wheels'. The unique box offers different tests and production cycle in the main producing
anniversary of success through innovation and diagnosis tools that can easily be used on the countries in Asia Pacific, China and Latin
change. For over 90 years, Bayer has been a farm. This service is being used by Bayer America. Bayer and its licensed partners started
trusted partner in animal health, delivering representatives to detect the needs of the over the last decade to offer a growing number of
solutions that meet the highest standards and respective farm and to offer tailor-made solutions cutting edge technology including water quality
clients' evolving needs. At the forefront of animal to the producer. and fish farming. Besides the Bayer brands
production, Bayer Animal Health constantly Poultry health – improving performance Hadaclean® A, and Coforta® A the company
strives to enhance its products and services for management with viable solutions offers also several products from licensing
swine, poultry and aquaculture production. Bayer Animal Health strengthens its presence in partners such as PondDtox® PondSafe® from
Bayer applies global experience to local concerns Asia with its solutions for poultry health. Adding Novozymes Biologicals and Virasure® Aquatic
to bring species health solutions to its customers. to its already extensive list of advanced from Fish Vet Group Ltd to complete the range.
Swine health – Focus on prevention and nutraceuticals, Bayer enhances poultry health To highlight their commitment to share and
infectious diseases and performance with Baymix® Grobig BS, improve the aquaculture activities in the region,
Recent developments in the swine health market Latibon® Plus ME and Toxisorb® to name a few. Bayer and its partners hosted in the context of the
are met by Bayer Animal Health's vast portfolio Baymix Grobig BS is a patented, non-antibiotic trade show a discussion forum of applied
of swine medications. Its products focus on growth promoter that helps maintain gut health technology for Asian aquaculture environment
prevention and treatment of infectious diseases as and integrity while controlling Clostridia and for fish and shrimp aquaculture.
IPPE - Award for Marel
Food processing equipment manufacturer Marel has been named the American eat Institute's supplier of the year.
The company was presented with the award during the International Production and Poultry Exposition in Atlanta, Georgia.
The Icelandic based company was also recently ranked as the number one company globally in advanced equipment and systems for the poultry, fish,
and further
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