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Corporate Communication: Advertising, Marketing Communication, Marketing & Public Relations
Fathers of Corporate Communication: Paul Garrett ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Fathers of Corporate Communication: Arthur Page
Arthur Page’s Corporate Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Historical Roots:  Corporate Communication and Public Relations ,[object Object],[object Object],[object Object],[object Object]
Foundations in PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Foundations in PR ,[object Object],[object Object]
Issues of Importance to Corporate Communication Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Corporate Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Corporate Communication ,[object Object]
Defining Corporate Communication ,[object Object]
Defining Corporate Communication ,[object Object]
Defining Corporate Communication ,[object Object]
Defining Corporate Communication ,[object Object],[object Object],[object Object]
Aspects of Corporate Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Successful Professionals in Corporate Communication ,[object Object],[object Object],[object Object],[object Object]
Professional Communicator Responsibilities ,[object Object],[object Object],[object Object],[object Object]
Professional Communicator Responsibilities ,[object Object],[object Object],[object Object]
Ethics in Corporate Communication ,[object Object],[object Object]
Professional Communication Organizations ,[object Object],[object Object],[object Object],[object Object]
Professionalism? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Struggle for Identity in Corporate Communication ,[object Object],[object Object]
Corporate Communication Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scope of Corporate Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outsourcing of Corporate Communication ,[object Object]
What does this outsourcing trend mean for professional communication careers? ,[object Object],[object Object],[object Object]
Management Perspective in Corporate Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management Perspective in Corporate Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object]
Employee Relations ,[object Object],[object Object]
Government Relations ,[object Object],[object Object],[object Object]
Relations with Special Interest Groups ,[object Object],[object Object],[object Object]
Dealing with Stakeholders ,[object Object],[object Object],[object Object],[object Object]
Investor Relations ,[object Object],[object Object],[object Object],[object Object]
Advertising Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you

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