Engro Foods

1
Master of Business in Economics_Session
2013-2015 BZU Multan
4 May 2015

1. Firstly we would thank Allah for giving us the opportunity
and the resources to be able to do something productive
with our lives.
2. Then our sincere thanks to Sir Sohail Ayaz for helping us
throughout this report.
3. Lastly we would like to thank our families for their
incessant support and approval.
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4 May 2015

Name Roll No
Muhammad Akhtar Farhan 02
Muhammad Asad Abbas 20
Mubashar Ali 23
MBE-4th Semester(Session-2013-2015)
Department of Economics
BZU Multan
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4 May 2015

1. Introduction
2. Mission
3. Vision
4. Objectives
5. Operational Goals
6. External Assessment
7. Environment Scanning
8. Industrial Analysis
9. SWOT Analysis
10.Successful Strategies
11.Recommendations
12.Conclusion
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4 May 2015

Engro Foods Limited is subsidiary of Engro Corporation which is
one of the most reputed enterprises in Pakistan with more than 40
years of diversified business operations in the areas of fertilizer and
chemicals.
Top quality brands like Olper’s, Olper’s Lite, Tarang, Omore,
Olfrute, Dairy Omung, Al Safa, Tarraka and Omung Lassi have been
successfully launched.
Engro Foods has already set up two processing plants at Sukkur and
Sahiwal and a Dairy Farm at Nara.
Engro Foods is now venturing into North American market starting
from Halal Foods category and acquired a company launched Meat
products with name of AL SAFA.
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4 May 2015

“Build branded food business to improve
quality of life by offering tasty, affordable and
high nutritional products to our consumers
while maximizing stakeholder’s value.”
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4 May 2015

”Aim at transforming the company within the
five years into first national food industry
giant, then into regional force and finally into
a global player.”
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4 May 2015

Engro Foods main objectives are to supply
everyone their favorite Olper’s Milk and to satisfy
the consumer need and wants.
 Engro Foods second objective is to increase the
value for the stakeholders and company value. We
want to be the major player in the food industry.
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4 May 2015

1. Customer Value Creation
Target profitable customer segments
Increase customer value
Increase customer/market awareness
2. Internal Operations
Improve operational efficiencies as it relates
to the customer experience
3. Competitive Advantage
Improve competitive position
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4 May 2015

Suppler Relationship
Competitive Solutions
Community Relationship
Political Solution
The Economy
Society
Technology
Brand & Reputations
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4 May 2015

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4 May 2015

Political Factor
Economic Factor
Social Factor
Technological Factor
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4 May 2015

Political Factors:
It includes rules and regulation by the government. Every
organization can run it’s operation sucessfully when it follows
the laws rules and regultion related to them.
Economic Factor:
Every organization have impact by it’s economic factorsand
they must respond economically.
Social Factors:
The improvement inlitracy rate brings awarness about tetra
packing, this will enhace tetra packing’s sales e.g olpers, tarang,
olfrut etc
Technological Factors:
This factor also effects environment. Technology brings
competitive advantage for any organization.
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4 May 2015

4 May 2015
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4 May 2015

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4 May 2015

1. Efficient milk collection system.
2. Keeping high quality standards
3. Successful diversification
4. Product Innovation
5. Strong Financial Position
6. Huge Capacity for Production
7. Growing Sales
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4 May 2015

Engro Foods is having only one its own dairy farms
Centralize Decisions
High Price
Less Promotion Activities
Selective Target Market
High milk collection & distribution costs.
Local Company
Unable to fulfill the demand of local powder milk
market
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4 May 2015

Flexible government policies for food industry.
Expansion of Food Business
Awareness of Packed Milk
Availability of Raw Material
Market Capitalization
Diversification
Export Opportunities
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4 May 2015

Competition with Nestle, Haleeb, Walls. and the new
enters
Mature Market
High inflation rate.
International Marketing Standards
Change in prices might create certain barriers in terms of the
profit margins
Low purchasing power.
Recessionary period in business cycle.
High Taxes
Seasonal Factors
Suppliers Behavior
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4 May 2015

1. Market Penetration
2. Market Development
3. Product Development
4. Backward Integration
5. Forward
6. Diversification
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4 May 2015

Engro Foods should have much diversified bi-product line
of dairy products like Nestle & Haleeb.
They should introduce new promotions to get customers’
attention.
EFL should expand its dairy farms so that they can get
competitive advantage.
EFL should focus on Market Penetration, Market
Development and Product Development strategies with
more efforts to be the market leader.
They should go expand its capacity to enter into in
international market like Nestle.
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4 May 2015

Engro is going to be a market leader due to
different reason like its financial position,
product quality, R & D, market share, sales
growth etc. Its price is more or less equal
to its competitors; it matches its quality
with its competitors and capturing its
competitor’s share from market. Engro is
using its brand name and its packaging is
good to promote its products and EFL is
becoming very popular as compared to its
competitors.
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4 May 2015

Engro Foods

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