9pax Restaurant Consultants Pvt Ltd is an Indian consulting firm that has been providing services to the food and beverage industry since 2009, including restaurant design, equipment, training, and franchise solutions, and has various certifications for quality, environmental, social, and energy management standards. The firm operates several brands including Mr. Idli, a vegetarian South Indian fast food chain, and provides information on franchise opportunities for the Mr. Idli brand, including requirements, costs, and projected returns on investment.

3. 9pax Restaurant Consultants Pvt Ltd has been catering consultation services to
brands in the food and beverage industry since August 2009.
9pax Restaurant Consultants Private Limited is accredited with following
standard norms .
ISO 9001:2008 Quality Management
ISO 14001:2004 Environmental Management System
ISO 26000:2010 Guidance on Social Responsibility
ISO 50001:2011 Energy Management Systems

4. The purpose of the mentioned system certification is to ensure that our business conduct is
in accordance with International Standard Organization.
We have external and internal auditing to check if our SOP is followed to achieve
organizational objectives, which includes “Customer Satisfaction”.
9Pax has provided consultation to some of the finest brands across the globe.
Over the years we have associated ourselves in creating the most successful
Business models and brands.
All our in-house Food and Beverage Businesses are certified with the
following Standards:
ISO 22000:2005 Food Safety Management Systems
Hazard Analysis Critical Control Point
Food Safety and Standards Authority of India

5. We dedicate ourselves to being recognized as the leader in client
relationships. To get there, we have made commitments to our:
Clients —
to help our clients achieve what matters to them
Employees —
to create an environment where employees can excel
Communities —
to make a real difference in our communities

6. At 9pax, we are judged by how we act - our reputation is upheld by
how we live up to our core values in honesty, integrity and respect
for people. 9pax has strong business principles, code of conduct and
code of ethics, which helps us to comply with these values and also
be in accord, with all relevant legislation and regulations.
“Hospitality, delivered”

7. 9pax Restaurant Consultants
Pvt. Ltd. has grown over the
years in providing following
services:
9pax
Commercial
Kitchen
Equipment
9pax
Restaurant
Architecture
and Interiors
9pax
Brand
Studio
9pax
Culinary
Academy
9pax
Restaurant
Franchise
Solutions
9pax
Hospitality
HR
Solutions
9pax
Operations
& Auditing
9pax
PoS
Software &
Business
Solutions
Software

8. 9pax Culinary Research and Development Institute has created many
brands:
Mr. Idli
Tandooriwala
Fusion Italy
Mysore Masala Dosa
Chaat Zone

9. 9pax Culinary Academy has extended the infrastructure and knowledge service to
many brands across India and Overseas.
From 9pax Commercial Kitchen
Equipment Manufacturing Unit, we
received the best of the high-end
equipments, which helped our chefs to
work effortlessly and customer wait less,
in feasting our most relished delicacies.
From 9pax Restaurant Architecture and
Interiors and 9pax Brand Studio Units, we
received the most beautiful and
breathtaking interiors and exteriors, which
created a pleasant atmosphere and made
our customers’ and clients’ experience and
stay, more comfortable and made them,
come again and again.

10. And, above all, the whole Operations and
Auditing was efficiently and smoothly
handled, with the support and help from
9pax Operations and Auditing Units and
9pax Hospitality Human Resource Solutions
Unit.
9pax Restaurant Franchise Solution takes
care of all the franchising solutions of
9pax brands as well as the brands who
wish to explore and expand.

11. Mr. Idli is one of the most innovative brands
in Indian food service today with attractive
returns.
It’s a quality consistent product
It’s a simple & low cost business model
It’s a popular brand from India’s most recognized brand
identities and well established franchise network -

12. We at Mr. Idli produce the finest high quality south Indian food. We
conduct constant and consistent, research and development, finalizing
the perfect taste, flavours, colour, presentation and food cost control.
We also conduct step by step training process which will enable our
franchisee partner to face any challenges in their local market.
Mr. Idli offers exciting business
opportunities for right investors. We ensure
the food served at our outlets is consistent
in quality and taste with specific to food
safety standard Authority of India and
HACCP.

13. At present we are operational at
29 major cities across 10 major states in India and
Overseas
Our Head Office is in India and is located in Mysore, Karnataka .
We are also operational from Hyderabad presently. We are planning to
have our operation presence in Delhi, Pune and Kerala shortly.

14. “To provide an exceptional dining experience and satisfy
our guests by being a cut above the rest”
“Our vision is to dominate the Indian
pure vegetarian concept in global market
and by having the South Indian Cuisine as
our main products of Interest”

15. We at Mr. Idli have a vision to be unique from others by valuing our thoughts
and ideas:
• We value health and we care about what we serve
• We think differently to create alternative healthy cooking
methods and ensure high standard of nutrition products
• We do not use artificial products or preservatives.
• We do not use any sort of chemicals and adulterations.
• All our products are MSG free products
• We have the strongest SOP and we ensure to audit
frequently to be in line with the standard operations.
• We do not just sell food, we create a relationship.

16. We hereby like to propose you Mr. Idli.

17. It is a Peak Hour business model. Mr. Idli Xpress is an effective, lesser investment plan
with minimal overheads and high returns. It is time tested & highly dynamic business
model. It is easy to find a location for this model; our experienced and talented team is
available for support during the setup and will provide world class training to you and
your staff. We have a menu having dynamic unique selling proposition with a consistent
quality control system.
Our model is ISO 22000 Food Safety Measures Certified and it is a HACCP Certified
Operational Business. Our franchise model comes also with established menus that have
developed followers, who will be interested in coming to your outlet as soon as you open
your doors.

26.  Apply Online and have the first contact
 Discuss with our Team Representative
 Send your Location Pictures
 Sign the LOI
 Conduct Site Feasibility
 Conduct Local Research
 Review the Disclosure Agreement
 Sign Franchise Agreement
 Attend Training
 Celebrate a Grand Opening

27. High Footfall Location
Good Income Earning Locality
Location Advisable Is 1 And 2 Tier Cities Only

28. Area Required :1000 sq ft
Investment : INR 11,85,000 (Excluding Taxes & Franchise Fee)
Franchise Fee : INR 6, 00, 000 (Excluding Service Tax)
Royalty : 6% on Sales per Month Plus Service Tax
Term : 5 Years
Note: If the area is larger than 1000 sq.ft
an mount of Rs. 800/- Per sq. ft.
will be charged extra

29. RETURN ON INVESTMENT PLAN FOR Mr. IDLI
Particulars Scenario 1
Scenario 2
(20%Less than S 1)
Scenario 3
(20%Less than S 2)
Monday-Friday Sales per day 45,000.00 36,000.00 28,800.00
Saturday-Sunday Sales per day 50,000.00 40,000.00 32,000.00
Total Sale Per month 1,392,857.14 1,114,285.71 891,428.57
Project cost 1,185,000.00 1,185,000.00 1,185,000.00
Franchise fee 600,000.00 600,000.00 600,000.00
Working Capital 1,054,000.00 1,054,000.00 1,054,000.00
Total investment 2,839,000.00 2,839,000.00 2,839,000.00
Potential operation expenses-(approximate fixed cost)
Staff salary 1,764,000.00 1,764,000.00 1,764,000.00
Outlet rent (May vary subject to location) 960,000.00 960,000.00 960,000.00
Staff room rent 120,000.00 120,000.00 120,000.00
Bank interest @ 14% on 60% on total investment per annum 238,476.00 238,476.00 238,476.00
Total Fixed Cost - A 3,082,476.00 3,082,476.00 3,082,476.00
Variable cost per anum
Food Cost @ 30 % 5,014,285.71 4,011,428.57 3,209,142.86
Monthly Royalty 6% on total revenue 1,002,857.14 791,053.71 632,842.97
Packing materials @ 4% per anum, on total sale 659,211.43 527,369.14 421,895.31
Cooking gas@3% per anum, on total sale 494,408.57 395,526.86 316,421.49
Other maintenance @2% per anum, on total sale 329,605.71 263,684.57 210,947.66
Total variable cost [B] 7,500,368.57 5,989,062.86 4,791,250.29
A+B=C (Total Expenses) 10,582,844.57 9,071,538.86 7,873,726.29
Potential sales per anum
Total sales[D] 16,714,285.71 13,371,428.57 10,697,142.86
Gross profit [D-C] per anum 'E' 6,131,441.14 4,299,889.71 2,823,416.57
Approximate return over investment- in months 6 8 12

30. Our Bank Details
ICICI Bank
Branch: Kuvempunagar, Mysore
A/C No: 056005001414
IFSC: ICIC000560
Our Bank Details

31. • Location Selection and feasibility check.
• Design Planning and Layout.
• Franchisee Training.
• Menu Development and Engineering.
• Local Vendor Selection.
• Manpower Training.
• Project Implementation.
• Post Opening Auditing.
• Online and Offline Marketing.
• Monthly Manpower Auditing.
• Monthly Food Cost Auditing.
• Monthly Operations Auditing.

32. Reg. Office :
9pax Restaurant Consultants Pvt. Ltd.
M- 26, 2nd Floor,
Magnum Complex, Nrupatunga Road,
Kuvempunagar, Mysore- 570023.
Land Mark: Mega Medicals at Kuvempunagar.
Branch Offices :
For Andhra Pradesh
9pax Restaurant Consultants Pvt. Ltd.
Flat No: 201, Habeeb Mansion,
Plot No: 476, Ayyappa Society,
Madhapur, Hyderabad-500038.
For Karnataka
9pax Restaurant Consultants Pvt. Ltd.
Shop No. 7 & 8 2nd Floor,
Gopalan Signature Tower, No. 6 Old Madras
Road, Nagavarapalya, C.V. Raman Nagar
Bangalore-560038